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Latest / The Tight Curls Project

Never Just One Thing: Curls, Curiosity & Big Ambitions

Natural hair creator, entrepreneur, and former NBA cheerleader Alycea Adams has followed her curiosity into some very different worlds. What connects them is her love of learning, willingness to try new things, and desire to help others.

In this episode of The Tight Curls Project, we get an inside look at how Alycea thinks about her many interests and the opportunities she's pursued. From researching hair products and making shopping lists for her mom as a child to becoming Sephora's 2025 Hair Creator of the Year and founding Hair Match, an AI-powered hair product recommendation app, she…

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