How to Learn to Speak as a Coach

Small Business Talk For Coaches With Cathy Smith · Aug 13, 2026 · 44m

Your audience can tell when you are reading. And they switch off faster than you think.

Whether you are speaking on stage, appearing on a podcast or presenting online, knowing your content is not enough. The real skill is making your audience feel like they are the most important people in the room.

In episode 360 of Small Business Talk for Coaches, Cathy talks with Andrew Hurteau about what separates a prepared speaker from an engaging one and why confidence, connection and storytelling matter far more than getting every word right.

If speaking makes you nervous, you rely heavily on notes or…