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Go-to-Market Plays #10: The Psychology of Pricing
That “middle” option on a pricing page? It’s not there by accident. It’s there to mess with your brain…in the best way possible.
This episode’s guest, Tamara Grominsky, is back to break down one of the sneakiest (and most effective) psychological tools in marketing: price anchoring. From B2B SaaS to steakhouse menus, she shows how marketers use decoy pricing to nudge people toward the offer they actually want you to buy.
And, we dig into the difference between setting a price and positioning it, because pricing is more than just a revenue lever. It’s a storytelling tool.
Plus, we explore ways…
The skinny
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