36: Pivoting a 175 Year-Old Company to ABM w/ Derek Slayton
How you define “The Universe” matters.
At least, it did when a 175-year-old company switched to ABM.
Derek Slayton, GM & Global Leader, Sales & Marketing Line of Business from Dun & Bradstreet, spoke at a #FlipMyFunnel event about how we, as marketers, need to focus on which “galaxies” are most opportune for us…
...and which “solar systems” we’re most capable of reaching.
The skinny
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