570. Evolve Your Enterprise with Yanik Silver
In the past few years, it seems like more companies have exploded onto the scene with great big missions. And older companies are making waves for their causes, too.
You have companies like TOMS, with their B1G1 model for giving away free shoes, or Patagonia donating a $10M tax-break to climate causes.
On the surface, it may seem like these companies are just doing a better business strategy, but there is more to it than just a pricing strategy.
There’s a soul to it. There’s storytelling. There’s an evolution happening in business.
Our guest today, Yanik Silver, is the leading expert on this…
The skinny
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