If You Love Cars Why Does Buying One Feel Like A Root Canal?

In Wheel Time Podcast · Aug 17, 2026 · 32m · transcript

A car ad says $299 a month, the salesperson says “trust me,” and somehow you’re staring at a payment that makes no sense. We bring in Dom Genova, a former Chrysler factory rep who built his own dealership by refusing to play the usual sales games, to explain what really happens between the headline number and the contract you sign.

Dom lays out a simple idea that feels almost radical in the modern showroom: “real price and real payment.” We talk through why so many buyers hate buying cars, how fine print can quietly change the meaning of an offer, and why rebate language like “all rebates…