519. Fanocracy: How B2B Companies Can Tap Into Fandom

GTM Made Simple · Jan 13, 2020 · 36m

Think of five brands off the top of your head that have a mega fan base.

It’s likely that the brands you listed had something to do with entertainment, sports, music, food/beverage, social media, books, or art.

But, did you know, even B2B brands can benefit from immense fandom?

In this episode of #FMF, I catch up with David Meerman Scott, bestselling author of The New Rules of Marketing and PR and the newly released Fanocracy. He gives us the lowdown on how he and his daughter came up with fanocracy and how businesses can leverage it.

Here’s what we’re unpacking today:

The origins of…