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AI, Algorithms and Authenticity: The Human Side of Marketing
In this episode of Voices in the Channel, Sophie is joined by Matthew Sloan from Visibility Wins to explore why authenticity, trust and human expertise are becoming the biggest competitive advantages in B2B marketing.Together, they unpack how AI is changing the way MSPs market themselves, why personal branding is no longer a "nice to have", and what the latest algorithm changes actually mean for visibility.If you're an MSP, vendor or channel professional trying to stand out in an increasingly noisy digital world, this episode is packed with practical advice you can put into action…
The skinny
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