Latest / Hospitality Mavericks Podcast Show
#298 Vimal Arumugam Co-Founder and CEO at Baked Bird - Redefining Fast Food with a Healthy Twist
In this episode, we delve into the journey of Vimal Arumugam, the co-founder of Baked Bird, a unique baked chicken concept. Vimal shares the inception story of Baked Bird, which began from a shared love for chicken wings and evolved into a thriving hospitality business. He discusses the challenges faced in transitioning from a corporate career to the food industry, the importance of differentiating from competitors by offering a healthy alternative to fried chicken, and the significance of community support. Vimal also touches on the impact of the COVID-19 pandemic, the strategic decisions…
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