Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Academic Boyfriend Syndrome: Using Direct Sales CTAs to Ask for the Sale Today (Part 2)

Transcript

Academic Boyfriend Syndrome: Using Direct Sales CTAs to Ask for the Sale Today (Part 2) · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  OK, hello and welcome, rather welcome back because this
• 0:05
  episode is a Part 2 to what I had started recording earlier
• 0:09
  because I had been making a podcast episode about how you
• 0:14
  can use a call to actions in your social media posts so they
• 0:17
  can increase engagement. And the goal with increasing
• 0:20
  engagements is we're trying to increase conversions.
• 0:22
  Conversions is you're trying to get someone to take the next
• 0:25
  step. The reason why we're trying to
• 0:27
  get someone to take the next step is because we don't want to
• 0:29
  be putting up posts for posting sake.
• 0:32
  We want to put up posts so that people take actions on the posts
• 0:35
  and they move a step closer towards engaging us in a
• 0:40
  ultimately in a business conversation in the DMS or with
• 0:44
  a phone call or with an e-mail or whatever.
• 0:47
  Shah we're posting because we want people to become customers
• 0:52
  At the end of the day. We're not just posting for
• 0:54
  posting sake. We're not just posting for
• 0:55
  virality sake. So I had started that podcast
• 0:59
  recording earlier, but then you guys know that we had a full
• 1:04
  house because of our father in law's 70th birthday.
• 1:07
  So everybody has gone back. I know Mumsy too wants to travel
• 1:11
  back home. So the mechanic came and while I
• 1:15
  was trying to answer the call to sort him out, that's how I just,
• 1:18
  you know, I just killed that last recording.
• 1:21
  You know, I make all the recordings on my phone and you
• 1:23
  know, I'm not tech savvy enough to know how to stitch together 2
• 1:26
  files on on anyway, let's just say audio editing is not my
• 1:31
  thing. So that recording, I'll just
• 1:34
  upload that as Part 1 and then I'm going to upload this as Part
• 1:38
  2. So if you're listening to this
• 1:40
  particular one first, just know that there was a prior episode.
• 1:44
  There was a prior context, so when you finish this one, skip
• 1:47
  back, listen to the other one, and then you will get the fuller
• 1:49
  picture of what it is that we're trying to say.
• 1:53
  So if you love these sorts of things, how do you use social
• 1:55
  media to make money, to improve your business?
• 1:58
  These are precisely the kind of things that we talk about over
• 2:00
  here on the podcast. My name is Tava Shima Agede, I'm
• 2:03
  the host of the show. So subscribe on Spotify,
• 2:07
  YouTube, Apple, or any player of your choice.
• 2:09
  If you love this kind of gist, if you love these kinds of
• 2:12
  things, and if you'd love to connect with me, then call, send
• 2:16
  me a text message or send me a WhatsApp message on 08064662140.
• 2:24
  Now for those of you who listen to the prior episode, I hope
• 2:28
  your eyes just flashed open. Now, I hope you understand the
• 2:31
  scope because what I have just done is a CTE call to action
• 2:40
  that people who are feeling this vibe, you're feeling this
• 2:43
  podcast, you're feeling this show, you're feeling my flow.
• 2:46
  Call me, send me a text message, send me a WhatsApp message.
• 2:50
  That is how I end up getting customers because I'm putting
• 2:53
  the call to action in every single episode at the beginning
• 2:56
  and at the end. So for those of you who listen
• 3:00
  to the first episode, you can see that I'm practicing what I
• 3:03
  preach. I'm not just putting out content
• 3:05
  for the sake of putting out content.
• 3:07
  I'm trying to drive certain kinds of engagements that
• 3:10
  hopefully will lead to business conversations.
• 3:13
  Now, it doesn't mean that every single person who engages with a
• 3:17
  call to action or who takes the next step, we're going to be a
• 3:19
  customer. For instance, Lucia, I mentioned
• 3:22
  her in the last podcast episode. She's one of those people who
• 3:25
  called me. It didn't end up as a business
• 3:29
  conversation. Who knows, maybe six months from
• 3:31
  now, she might say, oh, I'm ready.
• 3:33
  And then she just drops like 3 M and then me and her will start
• 3:36
  doing business together, you know.
• 3:38
  But at least when she called now it didn't translate into a
• 3:41
  business call. But see, that's the thing about
• 3:44
  business and that's the thing about sales and about networking
• 3:48
  and putting yourself out there. We are trying to increase the
• 3:51
  odds over time. But it's not as if if you use a
• 3:56
  call to action, then it is guaranteed that you will make
• 3:58
  money from it. So please, the reason why I'm
• 4:00
  stressing is because I've been meeting too many people who get
• 4:03
  bombed out. Like, you know, I've done the
• 4:05
  post, it's been like 6 months. I'm using CTA, you know, no
• 4:07
  business or the people that reach out, you know, naughty,
• 4:10
  naughty. I'm just trying to put out the
• 4:12
  right expectation, you know, don't be discouraged.
• 4:15
  Sometimes we need to create better posts.
• 4:20
  Sometimes we need to, you know, maybe the topics are off, the
• 4:24
  questions we're answering are off.
• 4:27
  There are lots of things that we can optimize, but don't always
• 4:33
  just lose courage and have the right kind of expectations.
• 4:36
  So it's nice if you do all these sorts of things, you hammer and
• 4:39
  you make money. So in the previous recording, we
• 4:42
  already spoke about different kinds of call to actions where
• 4:44
  you can ask people to comment, you ask a question, you get
• 4:47
  people to share polls and quizzes, you know, on and on and
• 4:50
  on. So no need to make this thing
• 4:53
  on. This is really long.
• 4:54
  If this is your first time of listening to any podcast episode
• 4:57
  or you're listening to Part 2 first, when you're done, go and
• 5:00
  listen to Part 1. Now, there's one class of call
• 5:02
  to actions that I didn't talk about before.
• 5:06
  I went to go and meet the mechanic outside and that's
• 5:11
  where we have direct sales calls to action.
• 5:15
  Now, Mark Frank, during those of you who are listening now, if
• 5:18
  you listen to Part 1, you understand what I mean.
• 5:21
  But I'm talking to a podcast listener right now because we've
• 5:23
  been chatting earlier in the morning.
• 5:25
  So Mark Frank, when I said you should put call to actions in
• 5:30
  your posts, I'm sure you are afraid that I'm asking you to
• 5:32
  put these kinds of call to actions.
• 5:37
  You don't always have to use these kind of call to actions,
• 5:39
  which is, you know, buy now limited time off.
• 5:41
  You know, all these sorts of things.
• 5:42
  Get people to buy now, now, now, now because it can be overdone.
• 5:45
  And you come across as, you know, salesy and, you know, you
• 5:49
  come across as, you know, these guys just over overtly
• 5:52
  promotional. So you don't have to use these
• 5:57
  all the time. So in Part 1, the call to
• 6:00
  actions that we spoke about would work quite well.
• 6:05
  But eventually, my brothers and sisters, let's stop being
• 6:08
  afraid. Eventually, eventually,
• 6:12
  eventually, let's be honest with ourselves, eventually we have to
• 6:14
  get to the point where we start asking people for money, where
• 6:17
  we have to start asking people for sales.
• 6:22
  It's like those of you who are fine boys, you're a fine boy,
• 6:24
  you're a nice boy, you're still in school, you'll be hanging
• 6:26
  around the babe and then before you know it, she starts dating
• 6:29
  Cooley and you're like, ha ha, what's happening?
• 6:32
  Then you're hanging around Keichi and you guys are cool and
• 6:34
  people are very good friends and you're studying and this and
• 6:36
  this and that and that, and then next thing she's now dating
• 6:39
  Ahmed. And like ha ha, then you're not
• 6:42
  hanging around Big Bear. And then you know, you're being
• 6:45
  all good and everything and being all cool.
• 6:47
  You know, you're a nice guy. Nothing, nothing.
• 6:48
  You don't want to be too forceful.
• 6:50
  And then next thing you know, she's dating somebody from
• 6:56
  Uniben. Eventually, at some point, you
• 7:00
  have to say, babe, I'm feeling you, you know, can we go solo?
• 7:05
  I want you to be my special friend.
• 7:06
  I want you to be my girlfriend. You know, whatever it is, at
• 7:11
  some point we have to ask. We can't just stand and look
• 7:14
  pretty. It's the same thing on social
• 7:16
  media. We can't just stand and be
• 7:18
  looking pretty all the time. Eventually we're going to ask to
• 7:21
  have to ask people to buy something.
• 7:24
  That's the reason why we set up this Instagram handle in the 1st
• 7:26
  place. We set up our Instagram, we set
• 7:30
  up our podcast, we set up our website, we set up our whatever
• 7:33
  because we are trying to make some moolah, we're trying to get
• 7:37
  some naira and Kabul. So eventually we have to get to
• 7:41
  the level of asking direct sales call to actions.
• 7:48
  So the ones that are around urgency and scarcity, those of
• 7:52
  us who are based in Abuja, we see it all the time, especially
• 7:55
  in fashion. Flash sale, limited time offer,
• 8:00
  only 10 left in stock. You know, the psychology behind
• 8:06
  it is a formal that's a fear of missing out.
• 8:09
  So that's what you're trying to inspire people.
• 8:11
  So they do this one, you know, a lot, a lot, a lot, a lot.
• 8:15
  You know, Abuja won't be surprised if they do that in
• 8:18
  Lagos as well. So see, so that's the that's,
• 8:22
  that's the call to action to flash sale.
• 8:25
  Sale will now be written in big red letters for those of us who
• 8:30
  schooled in the in the UK. That's one of the scopes that
• 8:33
  they use. You're on the bus minding your
• 8:35
  business, you're on your girlfriend.
• 8:37
  People are going for lectures. Next thing your girlfriend sees
• 8:40
  as the bus is driving past Marks and Spencer's.
• 8:43
  Those four famous letters SALE in red.
• 8:48
  Big. I should be like no.
• 8:54
  After lectures, I beg you will escort me.
• 8:56
  There's one dress that I saw. It is La Senza.
• 8:59
  It is this da da da da da da da. The last time I saw it, it was
• 9:03
  £30. Now that this sign is this sale
• 9:06
  is here, they think will come down.
• 9:08
  I'm saying this because I leave this.
• 9:10
  I leave it. I'm on the bus with my
• 9:12
  girlfriend now. She's my girlfriend now, she's
• 9:14
  my wife. And then she sees those 4
• 9:16
  letters and then she loses her mind.
• 9:19
  And then all day is sale, sale, sale, sale, sale.
• 9:21
  And then when we finish work or we finish lecture is rushing
• 9:24
  down to take advantage of the sale.
• 9:29
  So that one too is a call to action.
• 9:33
  Flash sale, bright red exclamation mark.
• 9:36
  Flash sale Babes will pull into your shop to come and see
• 9:42
  limited time offer only 10 left in stock sliding DM to buy now
• 9:49
  that's also a call to action. In fact, that one is no matter
• 9:53
  of we are hoping it will lead to a sale someday.
• 9:55
  We are hoping that you will lead to a sale today when we use
• 9:59
  those call to actions. That's what we're hoping for
• 10:01
  that today, today, today. I want somebody to slide into
• 10:04
  that DM to knock on my phone. I say knock on my phone to knock
• 10:08
  on my door or to call my phone. I want a sale now.
• 10:14
  I need money now. Then of course, call to actions
• 10:18
  that try to inspire direct purchases.
• 10:22
  You know, buy now, get 20% off, buy 2, get one free.
• 10:31
  That one is not hoping for a sale tomorrow.
• 10:33
  That one is hoping for a sale now.
• 10:37
  I don't see those ones in Abuja. Buy 2 get one free.
• 10:40
  Never saw them in Lagos. Buy to get more free when in the
• 10:43
  UK. Yeah, I used to see that a lot.
• 10:45
  Buy to get more free. Then let's see what else?
• 10:52
  OK, Book your appointment today. That's also another call to
• 10:55
  action like these. What do you call them in Abuja?
• 10:59
  Here we have massage parlors. I wish.
• 11:03
  I call it massage parlour. You know those places where you
• 11:05
  go, you know they rub you up and down to put oil on you.
• 11:08
  The, you know, massage, you crack your bones, you know,
• 11:13
  halloumi massage. Is it halloumi massage or
• 11:15
  something? There's one of those massages
• 11:17
  that my wife said that if you do this thing that it is heavenly.
• 11:19
  I say which thing that she showed me the video and they
• 11:21
  took sand and then they mix the sand with clay and then they mix
• 11:26
  the clay with some kind of dirt and then they mix the dirt with
• 11:28
  the oil and then they rubbed it all over the babe.
• 11:31
  And I'm like, how is this supposed to be pleasurable?
• 11:35
  They're taking ashes and sand and clear and some kind of help
• 11:39
  and then they're rubbing it all over your skin.
• 11:40
  Like do you know what they're rubbing on you?
• 11:42
  My wife said that it is heavenly.
• 11:43
  Now by the time you finish that your skin will feel smooth.
• 11:47
  And by the time they wash you down, you feel fresh.
• 11:49
  And then you go and sleep and everything.
• 11:51
  And I'm looking and to be honest, I am not convinced.
• 11:56
  There's another one that will now put hot stone on your body.
• 12:01
  Hot stone. This is massage we are doing
• 12:05
  anyway, so we have those kinds of places in Abuja.
• 12:07
  I don't know if you guys have them in Lagos.
• 12:09
  My wife swears by them. I don't agree.
• 12:14
  Well, I must confess, I only went for one that was a
• 12:17
  pedicure. Yeah, pedicure.
• 12:19
  They put my feet in a, a like basin or something when I sat on
• 12:24
  this funny chair and they ran some nice hot water and they put
• 12:30
  they put some kind of oils and things like that.
• 12:32
  Then my feet was supposed to sink.
• 12:34
  I was supposed to soak inside and then that's how I just fell
• 12:38
  asleep like that with my feet inside.
• 12:40
  Nice warm water. Then we eventually they woke me
• 12:43
  up and then what did she do again?
• 12:46
  She cut my toenails. Then she now used one.
• 12:49
  It was like stone. She used stone and just rubbing
• 12:52
  my leg. Anyhow, cha cha cha cha cha cha
• 12:54
  cha. I was afraid.
• 12:54
  I said, huh man, this baby is going to draw blood from my leg
• 12:57
  today. When my wife told me to be calm,
• 13:00
  that is OK. Now, that's how they do it.
• 13:02
  So they just did that team. By the time they finished, the
• 13:06
  bottom of my leg was looking like baby skin was looking
• 13:10
  fresh, very fresh. And I've been seeing how some
• 13:14
  boys doing this thing, I didn't know that how some boys, they
• 13:17
  know what's up. So I said, yeah, is this the
• 13:19
  life? So, yeah, I admit I did that one
• 13:21
  and that one seemed OK. Where was I?
• 13:25
  I lost my train of thought. So those people now the call to
• 13:28
  action that they like to do, if you check their Instagram, the
• 13:31
  call to action that they like to do is book your appointment
• 13:35
  today. So that's the call to action
• 13:38
  that they do. So you can use it as well.
• 13:40
  So if you don't believe me, go and check the Instagram handles
• 13:42
  is always like that latest, newest Halloumi massage.
• 13:45
  Our new masseuse just flown in from Turkey.
• 13:49
  She's only going to be around for 15 days.
• 13:52
  Something, something, something, something.
• 13:53
  Book your appointment today. Call.
• 13:56
  So, so, so and so to book your appointment today.
• 13:59
  Slide into the DM to book your appointment today.
• 14:03
  Do you want a touch of Moroccan Beauty spa skin lightening,
• 14:07
  something blah, blah blah, facial tightening something
• 14:10
  something, something text 080 something, something, something
• 14:14
  to book your appointment today. That kind of call to action,
• 14:20
  that is a direct sales call to action nowadays.
• 14:23
  I am not hoping for orders to come in next month and I'm
• 14:27
  hoping for others to come in today to day-to-day.
• 14:31
  I want somebody to book a spot today.
• 14:34
  But sure, we have to ask. We have to ask.
• 14:39
  It's not just about being pretty.
• 14:40
  It's not just about being academic boyfriend.
• 14:42
  Eventually you have to tell her sister.
• 14:44
  Busy. We've been hanging out.
• 14:46
  You know, to be honest, I'm feeling you more than I feel my
• 14:49
  sister. The way that I'm looking at you,
• 14:52
  I'm seeing the future with you by my side, and I hope you're
• 14:56
  seeing that future too. Eventually you have to tell her
• 15:00
  so that if she only sees you as an academic boyfriend, let her
• 15:03
  break your heart now. Not that you continue hanging
• 15:05
  out with her after three months and then next thing she's with
• 15:09
  Kunle Hardy go. I think it's a heartbreaker.
• 15:12
  I don't wish that thing on any boy.
• 15:13
  If I you girls, you can be wicked.
• 15:15
  You guys can be very, very wicked.
• 15:17
  Anyway, let me move on. What was that?
• 15:21
  So which other cultural actions, OK, now there are some that are
• 15:27
  supposed to be like, like you're trying to draw people into some
• 15:31
  exclusive arrangements. So, you know, members only
• 15:35
  discount to unlock your member only discount, you know, do
• 15:38
  this, do this. You want people to take one or
• 15:40
  two steps so that they enter, you know, an exclusive club.
• 15:45
  And then let's see. I think that's just it.
• 15:49
  Because The thing is, if we're going to keep on talking about
• 15:55
  call to actions, we can be on this for from now until
• 15:58
  tomorrow. But I hope you guys get the
• 16:03
  philosophy behind call to action.
• 16:05
  And the reason why I'm making today's post.
• 16:08
  I say post, the reason why I'm making today's podcast episode
• 16:12
  is because honestly, for those of you who reach out, you guys
• 16:16
  are quite good at your content game.
• 16:18
  I check your Instagram handles and I won't lie, Instagram
• 16:20
  handle is on point. But The thing is the Instagram
• 16:23
  handle is just pretty. The Instagram handle is just
• 16:27
  like academic boyfriend. It's just pretty and it's just
• 16:30
  useful. But you're not asking for
• 16:32
  anything. If you don't ask, you won't get.
• 16:39
  So for that guy back in uni who you know who was in your class
• 16:44
  because that guy is in every single university who is doing
• 16:48
  academic boyfriend, eventually he will get married.
• 16:50
  But The thing is, if he doesn't ask, you take him like 1520
• 16:53
  years, you know, and then he eventually will get married.
• 16:56
  But then the other boys like Kunle Adigun, for instance, who
• 16:59
  are sharp and who can ask that babe, this is what I want.
• 17:03
  You know, they will arrive at the promised land a lot sooner.
• 17:06
  So it's the same in business. It's not just about having
• 17:09
  pretty social media handles. It's not just about a beautiful
• 17:12
  Instagram. Is that beautiful Instagram
• 17:14
  making me money? It's not just about a wonderful
• 17:19
  viral post. Is that viral post making me
• 17:21
  money? It's not just about beautiful
• 17:24
  colours, beautiful patterns, beautiful whatever that we put
• 17:26
  up on social media. Is all that beauty getting me
• 17:28
  money. Call to actions are things that
• 17:31
  we can use to make that journey shorter.
• 17:34
  The call to action should breed certain kinds of engagements.
• 17:38
  Those kinds of engagements should breed certain kinds of
• 17:40
  conversions. Those conversions eventually
• 17:43
  should lead people into having conversations with us
• 17:45
  one-on-one, whether they call, whether they come to the shop,
• 17:49
  whether they send Adm, whether they send an e-mail.
• 17:54
  We're trying to increase those sorts of things.
• 17:56
  When we start having those kinds of conversations ahead, then the
• 18:00
  odds are increased. Now we should make more money at
• 18:02
  the end of the day. So remember, this is a 2 parter.
• 18:05
  If you listen to this, the thing kind of makes sense.
• 18:07
  You kind of like it. One listen to Part 1 where you
• 18:10
  will hear the different categories of call to actions
• 18:13
  that we explored because in this episode, I only looked at direct
• 18:18
  sales call to actions. So that's it.
• 18:21
  And that's all. Of course, you won't be
• 18:24
  surprised if I use my own call to action now because that's
• 18:27
  what I do at every single episode at the beginning and at
• 18:30
  the end. So if you've been having fun, if
• 18:33
  it has been making sense, subscribe wherever you're
• 18:36
  listening to these things, Spotify, YouTube or Apple, keep
• 18:40
  on listening. We have over 1200 of these
• 18:43
  resources on whatever feed you're listening.
• 18:45
  If you're on YouTube, In fact, on YouTube, I will have some of
• 18:48
  the TikTok videos. So on YouTube, it is over 1300
• 18:52
  resources that are there. So listen, apply, no doubt stuff
• 18:59
  apply. Try it out.
• 19:00
  The ones that work, let me know. The ones that don't work, let me
• 19:03
  know. You're confused, let me know.
• 19:04
  Like Lucia who called me today, she was confused about
• 19:09
  something. She called, I answered the
• 19:10
  question. And if you would like to connect
• 19:17
  for any other purpose, call, send a text message or a
• 19:22
  WhatsApp message to me. I will answer the phone for now.
• 19:26
  When I'm a big boy, I will hire APA to be answering the phone,
• 19:30
  but for now it's me on the phones.
• 19:32
  The number is 08064662140. Thank you very much for your
• 19:39
  time and attention. I'll catch you at some other
• 19:42
  time. Oh, by the way, sorry about the
• 19:44
  noise in the background. I'm making today's recording at
• 19:46
  home. And then, you know, a whole
• 19:48
  bunch of stuff just going on. You know, Nepal will come back,
• 19:50
  the sirene will blow. Then these people that packed
• 19:53
  doors being they came outside and you know all of that.
• 19:55
  So that's what all the noise was about.
• 19:56
  So I'll catch you some other time.