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Latest / The Hello Someday Podcast For Sober Curious Women

Ep. 173: How Alcohol Companies Target Women Through Marketing, Influencers and Social Media

Have you ever wondered why you drink what you drink?

Why is red wine best paired with steak and white wine the right choice in warm weather? Why is champagne the appropriate choice for weddings and beer is best for a ballgame? What does it mean about you if you order a cosmopolitan vs. a gin and tonic at a bar and why are there entire articles written about what a woman’s drink says about her?

So many of our cultural beliefs about alcohol have been driven by the alcohol industry. Alcohol companies target women to affect our beliefs and choices through sophisticated marketing, influencer…

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