Winning Trust First Marketing Chronic Pain Brand Growth | Matt Carter from Napreva

Pathmonk Presents Podcast · Apr 6, 2026 · 26m

In this episode of Pathmonk Presents, Matt Carter, Director of Marketing at Napreva, shares how they approach growth in the highly sensitive chronic pain space. Napreva offers a plant-based supplement designed to help people struggling with long-term pain, but the real challenge lies in building trust with an audience that has been repeatedly let down. Matt breaks down how transparency, customer empathy, and honest messaging outperform traditional aggressive marketing tactics. He also dives into channel selection, why Facebook communities matter, and how aligning messaging with real customer…