611. Conversion Optimization: It’s Science!
Science and marketing come together, as Conversion Optimization “Evangelist,” Brian Massey joins our special guest host, Casey Cheshire to preach all things conversion!
Brian and his team at Conversion Sciences are churning out some impressive conversion testing techniques!
So what’s their formula? Well, it could be:
- 1 part respect for the data
- 2 dashes of taking the time to focus on getting creative
- It’s 1 overflowing cup of tapping into the creative and fearless child we all once were.
- Sprinkle in some hardcore experience in the marketing trenches
And voila! Conversions, optimized!…
The skinny
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