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The Super CMO Show - Mahek Shah (#010)
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The AirAsia Media Playbook: Integrating Travel Experiences
About The Guest:
Mahek Shah is the Global Head of Media at Airasia (AirAsia Media & Airasia Ads).
Mahek is an integrated marketing and communications professional with rich digital marketing and product development experience. She started her career in advertising with successful stints at Ogilvy, IPG Mediabrands, Lion & Lion and Wavemaker before AirAsia.
Timestamps:
00:00 - 03:40 Cold Opening, Sponsor Message, Guest Intro
03:41 - 05:51 The Evolution of Marketing: A Marketer's Journey from…
The skinny
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