New Data Confirms That Incremental Attribution Outperforms Standard Attribution On Meta Ads - Olivia Kory

The Andrew Faris Podcast · Aug 10, 2026 · 1h 11m

Olivia Kory is the CMO of Haus Analytics. Learn more about Haus at https://haus.io.

Link to Haus Incremental Attribution blog post: https://www.haus.io/blog/is-metas-incremental-attribution-outperforming-standard-attribution-what-the-data-shows

My episode about incremental attribution for my clients: https://youtu.be/tNQO3pyLtA4

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