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Episode 226: The Problem Isn’t the Strategy — It’s the Thinking

What if the biggest obstacle in your organization isn’t resistance — but thinking?

In this episode, Bob ’n Joyce explore why smart leaders keep applying logical, linear solutions to problems that require something different. Drawing on the work of Edward de Bono and his ideas on lateral thinking, we examine why better analysis doesn’t always produce better outcomes.

True creativity — the kind that shifts culture and unlocks strategy — happens when leaders deliberately disrupt their own patterns of thought. That doesn’t come naturally. It takes structure, intention, and often a skilled OD…

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