#104 - From Brand Confusion to Brand Clarity with Vanessa Colangelo
In this episode, Scott sits down with Vanessa Colangelo, founder of LifeWellBranded, to unpack one of the most misunderstood concepts in business: branding. Together, they explore why branding is not just a logo or color palette, but the emotional translation of who you are, what you stand for, and how people experience you when you’re not in the room. Vanessa shares her philosophy on why people are the new brands, especially in a world where trust, connection, and authenticity matter more than ever.
Vanessa also walks through her strategic process for helping solopreneurs move from brand…
The skinny
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