Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Skip the Slides: How to Close a Nigerian Client by Listening
Transcript
- 0:01Today on the podcast, we're going to look at why you don't
- 0:04always need PowerPoint presentations every single time
- 0:08you're having a meeting with a potential customer or client.
- 0:12I repeat today what we're going to be looking at on the podcast
- 0:15is you don't need PowerPoint all the time.
- 0:20Relax, this is the first time you're having a meeting with
- 0:24this potential customer, with this potential client.
- 0:28Yes, you want to put your best foot forward.
- 0:31Resist the temptation to go and sit down in Canva.
- 0:34Sit down and you know, design all those fancy.
- 0:38This Is Us. This is what we do.
- 0:41We are the greatest. We are the best.
- 0:43Option A option B Silver package, Platinum package.
- 0:47Design every, every event like 6 hours and design something that
- 0:51is to die for. Relax, you don't need that, at
- 0:55least not yet. There's a time for it, but it's
- 0:58definitely not this first meeting that you're going to
- 1:01have with this potential customer, with this potential
- 1:05client. I'm making today's recording at
- 1:07home and if you've been listening for the last week or
- 1:10so, you know that my neighbor, she's been prepared for her
- 1:14daughter's wedding. The day is finally here, so
- 1:16cannot pee. Everything don't set.
- 1:19So, you know, if you're hearing noise in the background, you
- 1:21know that's where it's all from because they're getting ready
- 1:23for all the good stuff. In fact, I need to record
- 1:25another podcast later on today. But I know that you know, oh,
- 1:28I'm bad. You understand now.
- 1:29So because of music and things, recording this evening is not
- 1:32going to be it's not going to be possible because I'm more it's
- 1:35going to be born a boy Whiskey Ed.
- 1:38That's all be happening today anyway.
- 1:40So yeah, bottom line is there's going to be some noise in the
- 1:43background. So welcome to the podcast.
- 1:45I'm your host Tava Shima IED, just like today.
- 1:49For years I've been trying to give you guys good stuff, things
- 1:53that give results in the Nigerian market.
- 1:55So if you're ready to start going your business the Nigerian
- 1:58way, then stay tuned. Stay locked into this podcast.
- 2:03Subscribe on Spotify, YouTube, Apple or any player of your
- 2:07choice. And if you'd love to connect
- 2:09with me, you can call, send me a text message or WhatsApp message
- 2:11on 08064662140. By the way, those of you who do
- 2:19send messages eventually, I beg no Vex.
- 2:23You know, now the podcast is beginning to as we need to grow
- 2:27small. You know, we now have about 3000
- 2:31like 300 subscribers on the show.
- 2:35And so, you know, some people send messages, you know,
- 2:39regularly. It's not going to be possible
- 2:41for me. Oh, sorry, my neighbor is
- 2:42calling me. OK, I'm back.
- 2:46Sorry about that. My neighbor was calling me.
- 2:48I had to move the car. You know, like I said, they're
- 2:50setting up canopy and we're getting ready to enjoy getting
- 2:53ready to flex. So today show you and your love
- 2:57rice. Oh, yeah.
- 2:59This is what makes life sweet. I see.
- 3:02This is the reason why money is important.
- 3:03It's part of the reason why I make this podcast.
- 3:06You know the only way that we can flex, the only way that we
- 3:08can show you is if business is moving well.
- 3:13When business is moving well, there's opportunity to pay
- 3:16school fees. There's opportunity to train
- 3:18your children. Your children can grow up well.
- 3:21They can get married. You proudly.
- 3:23Now you know when the time is right, you can now declare and
- 3:27call your neighbors and come and shop.
- 3:31Come and join me and declare. Excuse me, come and join me and
- 3:34declare the goodness of the Lord.
- 3:36And then you declare Shyo for boys and declare jealous rise
- 3:39for the whole neighborhood with fried meat with every, every.
- 3:42So this time money is good. So anyway, keep listening to the
- 3:45podcast so that when the time is right, all of us, we can flex,
- 3:48we can enjoy. Yeah.
- 3:51So yeah, I'll say yeah, I just gave my phone number and please,
- 3:55I'll just begging now, you guys, just like I said, the podcast
- 4:00podcast is growing about 3300 subscribers on Spotify alone.
- 4:05So excuse me. And I'm not sure how many
- 4:09subscribers I have on the other platforms.
- 4:11So I know that for you, when you send a message, you know, it's
- 4:15like you individually, you send a message.
- 4:17But if we look at things from our things, from our point of
- 4:20view, I'm receiving a few, you know, dozen messages every week.
- 4:26But then I also have other commitments, you know, family
- 4:28commitments. I have to record the podcast.
- 4:30And then I also have commitments to my paid clients.
- 4:34So there's a bunch of stuff that I'm doing as well.
- 4:37So you know some of UDVX that you know I'm not answering.
- 4:41Well, first of all, most of you actually are pretty impressed
- 4:44that I do respond because people think that it's a fake number
- 4:47that I'm giving out. This is not fake.
- 4:49It actually is excuse me, actually is my private number.
- 4:53So I do respond. But then there's some of you
- 4:56that can see that, you know, unite effects that I'm not
- 4:58responding on time. You know, you guys have messy on
- 5:01me now, you know, let me attend to one or two things, but any
- 5:06which way, there's nobody that I haven't responded to in less
- 5:09than 3 days. So feel free.
- 5:12Excuse me. So feel free.
- 5:14Send your questions, send your comments, send your
- 5:18contributions, you know, send your whatever.
- 5:22If you don't hear from me immediately, no, Vex won't pass
- 5:25two or three days, but I'll respond to you and trust me for
- 5:28now, I respond to everybody. When it gets to the point where
- 5:33maybe 20 or 30 people are sending me messages every day,
- 5:36OK, maybe then it won't be possible to respond to everyone.
- 5:40But for now, I respond to everybody.
- 5:41So just be a little patient for me.
- 5:45OK, so where were we now? I lost my train of thought.
- 5:51OK, So what we're talking about today is I was just trying to
- 5:53say that, look, you don't always need PowerPoint presentations.
- 5:56And This is why I set up a meeting recently for one of my
- 6:01one of my clients. They are in the content
- 6:03production space. So you know, with computer, with
- 6:07AI, with, you know, every, every, they think they've found
- 6:09a way to produce content reliably, produce content
- 6:16affordably and produce content quickly.
- 6:18So they deliver to their clients in less than 24 hours.
- 6:21And the price point actually is not too bad.
- 6:24They produce content for between 30 to about 99 KA month.
- 6:30But you know, it's a fixed set of things, you know, so limited
- 6:34number of graphics, motion graphics, what else?
- 6:39Texts, you know, but they don't produce audio.
- 6:42They don't do they don't do podcasts.
- 6:45So yeah, so this team is brand new.
- 6:48This team is fresh and, and they're doing their GTM motions,
- 6:53you know, go to market motions. That's just the fancy way that
- 6:56tech boys and tech girls nowadays, excuse me, like to say
- 7:00that introducing their product, like to say sales.
- 7:03And see, The thing is, I don't know why everybody's afraid of
- 7:05saying sales. We always look for new ways to
- 7:09to always look for new terms. So a couple of years ago,
- 7:14everybody was saying biz dev. Biz dev as in business
- 7:17development, I'm doing business development, I'm doing business
- 7:20development. OK, that time don't pass.
- 7:22That trend has passed. Now everybody's saying GTMGTMGTM
- 7:26go to market, we're doing go to market motions.
- 7:29Likewise, everybody afraid just call you what it is.
- 7:33It's sales that we're doing. We can call it some fancy time,
- 7:37something that sounds more intelligent, something that
- 7:40sounds more touch, you know, but on our sales, So if you say
- 7:44you're doing biz dev, you're doing biz, the biz development,
- 7:46what you're doing is sales. If you say you're doing GTM go
- 7:50to market motions, what does go to market mean?
- 7:53It means you're taking your product and you're introducing
- 7:57it to the market, letting people know who you are.
- 7:59This is what you do. These are the problems that you
- 8:02solve. This is how much it is.
- 8:04If you want to work with us, this is how we go about it.
- 8:06It's not not selling anyway. Let me move on.
- 8:10So yes, so they're doing their GTM motions, their go to market
- 8:13motions and I've, excuse me, I've been able to set up a
- 8:17couple of meetings with potential clients for them.
- 8:21So the first meeting that we had one client, I told them ahead of
- 8:26time, I said, hey boys, this was going to happen.
- 8:29This meeting now is not for you boys to go out vomit, right?
- 8:34And this is what I mean by vomit.
- 8:36Whenever people hook up a meeting with the first client,
- 8:40the initial impression, the initial urge, the initial desire
- 8:43that everybody has is you know what?
- 8:45This client, we will wow them, we will finish them, we will
- 8:50impress the hell out of them, you know.
- 8:52So during the meeting, we'll start about us.
- 8:55This is our founder. This was the founders vision.
- 8:58This was the founders ideal. This is the problem that we
- 9:00solve. You know, this is how a solution
- 9:05works. This is the cornerstone of our
- 9:07technology, this is the Dis, this is the that you will now
- 9:10create PowerPoints to overwhelm them.
- 9:12You know, fine figure, fine presentation, fine everything,
- 9:17kill them. That's the whole attitude when
- 9:19people are coming for this first meeting that will sit the client
- 9:22down and then we will overwhelm them with how good we are, with
- 9:27how good our offering is. So that's what the average
- 9:31Nigerian business person tries to do during our first meeting,
- 9:35especially those of you in the tech space, you know, I'm not
- 9:39lying. If you don't believe me, go and
- 9:42check your PowerPoint that use your last presentation, open the
- 9:45first slides. You'll see that the first slide
- 9:47was This Is Us, this is our founder, founder story, summary
- 9:52of the problem that we solve, technical, whatever, whatever
- 9:56this is, how much we raised, this is, you know, those are the
- 10:00first, that's what you'll be putting in the first set of
- 10:02slides. So it's not just a Nigerian
- 10:05thing anyway. So don't feel bad.
- 10:06Globally, that's what people do, but especially in Nigeria, we
- 10:09want to kill them in our first meeting.
- 10:13So I told them, boys, it's not like that.
- 10:16This first meeting is not for us to spend one hour talking about
- 10:20ourselves. No, listen to me.
- 10:25This is how sales is done. The whole point of this meeting
- 10:29is first of all, we shouldn't last one hour.
- 10:32People are busy, they have things that they're doing.
- 10:35But even if we spend one hour, the whole point of this meeting
- 10:37is we want to know this client inside and out.
- 10:41The client, we want to know their own target market inside
- 10:45and out. This client, we want to know
- 10:48their brand guidelines inside and out, want to understand
- 10:52their messaging and their market positioning inside and out so
- 10:57that all the information that we gather, we can now use that to
- 11:03now not only create an accurate quote, but that's the
- 11:07information that will allow us to make sure that we'll produce
- 11:10something that will work well for them.
- 11:13So I had to tell these boys now look, this meeting is not for us
- 11:17to talk. It's for us to sit down and
- 11:19listen. Some of you I wanted, did you
- 11:23hear me correctly? You did.
- 11:25That first meeting is not for you to talk.
- 11:27It's for you to sit down and listen.
- 11:30You are to prompt your potential customer.
- 11:33It is your potential customer that should be vomiting on you.
- 11:36Your one is to sit down and listen.
- 11:38Where you understand, jot it down.
- 11:41Where you don't understand, ask a follow up question.
- 11:43Oh sorry Sir, when you said that, did you mean this or did
- 11:47you mean that? The guy will talk some more, The
- 11:49lady will talk some more. That is the whole point of this
- 11:52first meeting. It's not for you to use verbal
- 11:55diarrhea and overwhelm them. It is for you to tease them into
- 12:00a conversation and learn as much as possible from them.
- 12:06So the outcome of the meeting, now, the client was impressed.
- 12:11I knew he would be impressed because let's face it, most
- 12:14Nigerians are not used to being listened to.
- 12:17So it's a very refreshing thing that you have in a meeting with
- 12:21a potential vendor and a potential vendor took 15
- 12:24minutes, 20 minutes just to find out about you and what it is
- 12:29that you want. Is it refreshing something?
- 12:31We're not used to that in Nigeria.
- 12:33So I knew that the guy would be impressed and the guy was and we
- 12:37agreed on the next step. Some of the questions the guy
- 12:41could not answer because you know, the OR guy at the top
- 12:44doesn't have all the answers. So do things like brand
- 12:47guidelines, content calendar, content schedule, you know, is
- 12:51the on my share the people in the marketing team who know that
- 12:54one. So we agreed that the next step
- 12:56was we're going to have another meeting with the marketing team
- 13:00and then after that we'll draw up drafts that will all be would
- 13:05approve and then, you know, we'll not be able to go go
- 13:09forward. So I knew that outcome was going
- 13:12to be of the meeting was going to be good.
- 13:14So that's how it ended. So during the debrief now with
- 13:17the boys, by the way, that's also something we should be
- 13:20doing after every single meeting.
- 13:22We supposed to debrief. We have finished this meeting
- 13:25now how did the meeting go? What worked well, who messed up,
- 13:30what we have done better. The whole point of doing this
- 13:32debrief now is because if we do it as a team now, in the future
- 13:36meeting will be more on point and on point and on pointer.
- 13:40So every single time you're in a meeting with another team and it
- 13:46looks like the team is, you know, well orchestrated, well
- 13:49oiled, like they're always on point.
- 13:51It's not an accident. They have been practicing and
- 13:54they have been refining over time.
- 13:55They have been perfecting their art.
- 13:57And that is what we should be doing as well.
- 13:59After every meeting, we suppose. Debrief, how did it go?
- 14:02Was it good? Did we achieve our aims?
- 14:07Where could we have done better? So doing the debrief now, nobody
- 14:11decided to ask me again. Now, you sure we didn't need
- 14:13PowerPoint and I had to tell them again, capital, NO, we did
- 14:20not need a PowerPoint in this first meeting.
- 14:23We had this first meeting. You will do not show one single
- 14:26slide. But yet this guy wants to go
- 14:29forward. Excuse me?
- 14:32This guy wants to go forward. Not only is he impressed, he
- 14:36wants to hook us up with a meeting with the person who is
- 14:38in the head of the head of their marketing for the organization.
- 14:43Doesn't that sound like a good outcome to you?
- 14:46Some of you are married to your PowerPoint.
- 14:49You think you need it. It's a crutch.
- 14:51You can actually can have a successful meeting.
- 14:53You won't show one single slide. Nobody showed one single slide
- 14:59during that meeting. Yet we made progress.
- 15:03Now in the future meeting, yes, we can kill the whole
- 15:05PowerPoint. But believe me, that first
- 15:07meeting anyway, some of you will not agree.
- 15:12I guess you have to see to believe it.
- 15:17In fact, I have never. From when I finished youth
- 15:22service to now, I have never made any presentation at all.
- 15:28None. As in PowerPoint presentation.
- 15:30I have never. OK, well I used one for the
- 15:33British High Commission when I was doing training for them.
- 15:35They forced me to create the PowerPoint.
- 15:37We created it, but by the time we started we realized that it
- 15:42was off point because basically the orgas said this is what you
- 15:47should train our people in. And I said OK, calm down.
- 15:50Let me speak to the team. Let me know what challenges team
- 15:52are having. They said no, we are there, we
- 15:54are the orgasm. We know the problems that the
- 15:55team is facing. Go and prepare your presentation
- 15:58on this. So I prepared the presentation
- 16:01day one in the classroom, 10 minutes.
- 16:04I could see that well off point and I asked them and they say,
- 16:07no, all these things, this is not really a problem.
- 16:09I said, all right, now, so what's the problem?
- 16:11And then we started talking and we had the wonderful three day
- 16:15session where I was able to deal with the problems that they
- 16:18actually needed to learn. That was the only time that I
- 16:21did PowerPoint. And lo and behold, the
- 16:23PowerPoint was now off points from beginning.
- 16:28So I know some of you think it's not possible, but it can be
- 16:31done. You can have a successful
- 16:32meeting without having one single PowerPoint, one single
- 16:36slide, one single picture. It's possible.
- 16:39In fact, for the first meeting, I'll recommend that you go there
- 16:43with an ear to listen, not to talk.
- 16:48So I told the guy, no, we didn't need the PowerPoint.
- 16:50The purpose of the early meeting is to get the client talking,
- 16:54not to get you talking. We need this information from
- 16:58them, like I said, because that's the only way we can give
- 17:01an accurate quote. First of all, because it happens
- 17:04a lot. It happened to me when I was in
- 17:07event photography as a wedding photographer that sometimes that
- 17:11you don't ask question and then you hear 500K and like are
- 17:14correct and you collect the 500K.
- 17:16Then by the time you start the work, you realize that all more
- 17:19I should have charged 850 because I'm having to call in
- 17:22more boys, I'm having to produce more this I'm having to produce
- 17:24more that the only reason why you will end up in that
- 17:27situation where you have collected money.
- 17:30Yeah, even though the money started big at 1st and now
- 17:33you're running into problem is because you didn't ask enough
- 17:35questions. It is when you get the person
- 17:37talking and you start asking questions.
- 17:39So for those of you who are still in the wedding photography
- 17:41space, congratulations. When are you getting married or
- 17:43where's the hall? How many guests are we
- 17:45expecting? Is there going to be a red
- 17:46carpet? So for the albums, is it just
- 17:50for you and Mumsy or you want to get one for uncle to know how
- 17:54many pictures are we printing this?
- 17:56By the time you ask everything and these people are talking and
- 18:00talking and talking and talking, then your quote will be
- 18:04accurate. Your quote will cover everything
- 18:07because you asked questions and you listened and they said
- 18:10everything. So this whole thing of getting
- 18:15people to talk is not because we're shy or it's because, you
- 18:20know, we don't have what it is that we don't want to say.
- 18:24It's because we need all the information to know what it is
- 18:26that we're heading into so that we can have an accurate quote.
- 18:29Get them talking. If you're in a meeting and the
- 18:35other person is not talking, the probability that you go and hang
- 18:39somewhere in the future is high. Get them talking.
- 18:42Know what it is that you're getting into.
- 18:46Give them an accurate quote. Don't collect money now and then
- 18:50start to cry later. You collect 1.5 from somebody,
- 18:54but then in executing the job you spent 1.450.
- 18:59After three days of work. The only profits they are
- 19:01putting in your pocket is 50K to avoid situations like that.
- 19:05That torch. Get them talking, You only need
- 19:10to listen. Get them talking, get all the
- 19:13information that you need for an accurate quote.
- 19:16Then if you get them talking, you get all the information you
- 19:19need. It is only then that your
- 19:20proposal would be relevant or on point.
- 19:23And that's the reason why this guy was happy to hook us up with
- 19:27the head of marketing because you could see that based on the
- 19:29questions that we're asking, these people then get sense,
- 19:32then go school. They know what it is that they
- 19:34want to achieve. These are the people we should
- 19:36go forward with them. That's the reason why it's based
- 19:39on the question that we ask. This guy could see that these
- 19:41boys, we are sharp on the move. We're going somewhere.
- 19:48So you can use PowerPoint presentation to show people that
- 19:50you're sharp. You can, but I'm telling you
- 19:54anyway, you know I flog it. So your proposal will be on
- 19:58point when you propose somebody propose something that OK, OK, I
- 20:02think the next step is we should do like this.
- 20:04We should do like this. This is how we should handle it.
- 20:06The same you see them nodding their head, shaking their head.
- 20:10In that case, you now know that oh, we actually are making
- 20:13progress. We haven't started talking money
- 20:14yet, but we are moving forward. So get them talking that way.
- 20:22Your proposal, you go make sense.
- 20:26They want to see what's next. They want to take the next step.
- 20:29They want to follow you and continue to yarn.
- 20:35Get them talking. The more that they talk it is
- 20:38then you have all the information you need that will
- 20:40make this engagement with these people effective.
- 20:45Effective means you know the outcome you you wanted was good.
- 20:49The outcome they are looking for was good.
- 20:52The only way that can happen is if you get them talking, figure
- 20:55out what their priorities are. Then you, you can now see, OK,
- 20:58their own priorities like this, me, my own priorities like this.
- 21:01How can we align these priorities and then make
- 21:03progress so that at the end of the day, everybody will be
- 21:05happy. Get them talking at that first
- 21:10meeting. It is not to bamboozle somebody
- 21:12with PowerPoint. It's not about this is me.
- 21:16I have master, I have master's degree.
- 21:19I raise 1.5. This is my founders vision.
- 21:21This is my something something this is my whatever, whatever.
- 21:24These are my past clients. This it's not about you get them
- 21:29talking at that first meeting. Now for those of you who love
- 21:34PowerPoint and you must do your PowerPoint no problem.
- 21:38You can do it, but you can do it at a future meeting.
- 21:41And if you understand everything I've been saying now, if in this
- 21:44first meeting you got them talking, you heard about them,
- 21:48you know who they are, what their problems are, what they're
- 21:53trying to achieve, what the vision is, where they're trying
- 21:56to head to. Now you have all the information
- 21:59that you need to make that killer PowerPoint presentation.
- 22:04So I'm not saying abandoned PowerPoint, especially for those
- 22:07of you in the tech space who are doing GT emotions go to market.
- 22:11If you go to market, people, I'm saying it again, hold your ear.
- 22:14There's no sure thing as go to market.
- 22:15It is called sales. We can call you go to market
- 22:20because you know, you guys are educated, all of you have
- 22:23master's degrees, all of you have schooled abroad.
- 22:25So you know, you want to say something that sounds befitting.
- 22:27You can't tell your father that you're doing sales after he has
- 22:30paid for UK degree. So you're doing sales.
- 22:33And so no dad, now you know more startup we're currently doing
- 22:37GTM motions. So what's GTM?
- 22:39So that GTM is a go to market is oh OK, OK my son, nice one good
- 22:44job. So you can tell Bob, so you're
- 22:47doing GTM well between you and me know it what you're doing in
- 22:50sales. Don't deceive yourself.
- 22:53So you want to form them with PowerPoints?
- 22:56No problem. Just get them talking in the
- 22:57first meeting, get all the information that you need.
- 22:59Then you'll be able to deliver get that all the information
- 23:02that you need to make that killer PowerPoint presentation
- 23:05so that the next meeting you use PowerPoint and just queue them.
- 23:11But generally speaking, let's try not to get wedded to our
- 23:15crutches, to our tools. If you're wedding photographer
- 23:20and you're thinking that the camera is the main thing, you
- 23:22are deceiving yourself. It is your mind and your
- 23:24creativity that is the main thing.
- 23:27You're a business person and you think it is your Samsung
- 23:30whatever, whatever phone that you're using or your fancy
- 23:33PowerPoints. No, no, no, no.
- 23:35The killer app is you. It's not all your tools.
- 23:41So whether you have PowerPoint, go in there, have an effective
- 23:44meeting, you can do it. If you have PowerPoint, go
- 23:47ahead, it can be done. You don't have PowerPoint, go
- 23:49ahead, it can be done. But you don't always need
- 23:51PowerPoint presentations, especially during those first
- 23:56set of meetings right now. Please, nobody should run into
- 24:00me in the future and say I know you don't like PowerPoint.
- 24:02I'm not saying I hate PowerPoint.
- 24:03There's a time for everything for that first meeting.
- 24:06It is time for the client to talk.
- 24:09It is time for us to get to know the client.
- 24:13It'll make our job easier. So that's it and that's all for
- 24:18today. Remember, if you'd love to
- 24:19connect, you can call, send me a text message or a WhatsApp
- 24:22message on 08064662140. And yes, it is my personal
- 24:27number for now. You know, when I become a big
- 24:31boy, you know, yeah, my PA will be answering it.
- 24:33But for now, it's my personal number.
- 24:35And please give me some time, you know, 2-3 days, you'll hear
- 24:38from me for sure. And if you love all the things
- 24:41that we're talking about, you think it's applicable.
- 24:43It works in the Niger market. Then you're in luck because on
- 24:46this very feed that you are right now, whether YouTube or
- 24:50Stitcher or Spotify or you know, podcast radio or whatever, we
- 24:55have over 1200 episodes. So if you have nothing else to
- 25:00do, it's a weekend, you're waiting for your neighbour's
- 25:02party to start. No problem.
- 25:04Continue to listen, continue to listen.
- 25:06There's good stuff. Make some notes.
- 25:08Make sure you apply one or two things.
- 25:12You're in the right place. Don't go anywhere, I'll see you
- 25:15soon.