Latest / Mortgage Marketing Radio / Ep# 36: How LeadPops Helps Get You Consumer Direct Mortgage Leads

Transcript

Ep# 36: How LeadPops Helps Get You Consumer Direct Mortgage Leads · Mortgage Marketing Radio

0:00
In today's highly competitive mortgage industry, building profitable relationships with
0:04
the real estate agents is essential for success.
0:06
However, finding effective ways to secure agent relationships can be a challenge.
0:11
With so many mortgage loan originators vying for the attention of real estate agents, it
0:15
can be difficult to stand out and establish meaningful connections.
0:20
Our new case study featuring loan officer Chris Cogill is a must-read.
0:25
Chris has closed a remarkable 36 million in funded loans from agent referrals.
0:31
And in this case study, he shares his proven strategies for building strong relationships
0:34
with real estate agents and leveraging those relationships to drive more business.
0:39
To get your hands on this resource, head over to LOKestudy.com and download your free copy
0:45
of the case study today.
0:47
You'll find actionable insights and practical tips that Chris used to close 36 million
0:52
in funded loans from agent referrals and how you can too.
0:56
Don't miss out.
0:57
Go check it out right now, visit LOKestudy.com and download your free copy today.
1:17
Hey listeners, welcome to this week's episode of Mortgage Marketing Radio.
1:40
This is a good one this week.
1:41
You should be glad you tuned in because this one is a home run.
1:44
We're hitting that out of the park.
1:46
Special guest this week is the CEO and founder of leadpops.com and let me ask you a question.
1:53
As a mortgage loan originator, do you do any of the following?
1:56
Do you have a website?
1:57
Do you use email, social media?
1:59
Do you blog?
2:00
Are you into content marketing?
2:02
Do you want to learn more about how to generate your own leads through organic search engine
2:05
optimization, paper, click, retargeting, video webinars?
2:09
What about direct mail?
2:10
Flyers, events, magazines, newspapers, radio seminars?
2:13
How about referral marketing, right?
2:15
Finit B&I, affinity groups, realtor co-marketing, builder co-marketing and so on.
2:19
That pretty much describes everyone who's listening.
2:22
If that describes you and you for some time now have scratched your head about how to
2:28
effectively generate and convert and optimize your lead flow process, consumer direct,
2:36
realtor co-branding and co-partnering, if you're looking for ways to convert more leads,
2:40
even perhaps generate your own consumer direct leads, yes, the holy grail.
2:46
My special guest here today, Andrew Leapops.com, is going to blow your socks off.
2:50
This guy is literally the wizard, the guru.
2:52
I thought I knew a lot about the general marketing.
2:54
This guy knows a lot and so today we unpack all those types of content and topics and really
2:59
to help you, this is literally a course in how to get more results from the current marketing
3:04
that you're doing.
3:05
If you're doing anything or much in the way of digital marketing right now, which includes
3:09
things like Facebook and optimizing your social media presence and doing it in a compliant
3:13
way, tune in, right, tune in, set aside time to listen to this in a dedicated way because
3:19
I guarantee you, you're going to find this to be one of the best episodes you've heard
3:22
when it comes to marketing.
3:25
So if you liked this week's show, make sure you leave a rating, leave a comment, email
3:29
me anytime, info at mortgagemarketinginstitute.com, subscribe if you haven't and check the show
3:34
notes for all the links to today's resources, including the free Facebook we've got if you're
3:38
interested in getting more info of the kind we have today.
3:43
Just let us know.
3:44
So let's get into this week's show.
3:47
Andrew, welcome to the show.
3:49
Thanks Jeff, thanks for having me on board.
3:51
It's my pleasure.
3:52
It's been, I think probably a couple of months coming since getting you on the radar and
3:56
getting you on the podcast introduced to you by our mutual friend, Tim Davis at Movement
4:02
Mortgage.
4:03
I wanted to bring you on today because you're obviously, from when I talked to you last
4:08
time, I mean, you definitely get it when it comes to digital marketing.
4:11
And I think you understand the complete landscape of it.
4:13
And of course, with your kind of focus in the realtor and mortgage space, you understand
4:19
the unique aspects of that and some of the challenges and opportunities that are faced
4:22
there.
4:23
So lead gen digital marketing online, Facebook, right, email, social.
4:31
What is lead pops and where do you play in helping mortgage professionals generate leads?
4:35
All right.
4:36
Cool.
4:37
Thanks for the intro.
4:38
I like how you kind of rattled off a whole bunch of things.
4:41
Really social media, email marketing, traditional marketing, I mean, it's all kind of intertwined.
4:49
A lot of loan officers kind of tend to think they're these like separate kind of compartmentalized
4:53
pieces of their business and they kind of treat them all separately, but they're all
4:58
meant to kind of work together.
4:59
They all fuel each other.
5:01
And it's really important though to get results is it's understanding that you've got to have
5:05
a foundation first that's going to capture leads and that's actually going to convert all
5:10
this activity and all this like exposure that you're trying to create for yourself.
5:14
And when people find you, you know, when they find you online, whether it's from a social
5:17
media post, a blog post, an email blast that you do, you know, direct mail or that you send
5:24
out.
5:25
Whereas, you know, you hope the phone rings, but these days, people don't call the way
5:29
they used to.
5:30
And when you're having a website on, there's going to be crucial.
5:32
But not if that website just is kind of like a black hole where people just go on to
5:37
it, they read a bunch of stuff and there's some calculators to play around with and maybe
5:40
a loan application and that's all there is to it.
5:43
There's really no point of conversion.
5:45
And when I say that, I don't mean like a contact me form, but understanding that there
5:49
is like, there are ways to create these mouse traps and like little booby traps that you
5:52
can kind of plant throughout your marketing, throughout your websites, throughout your landing
5:55
pages, your blog posts, your emails, everything that you're doing.
5:58
You can drive people back to these powerful engagement tools that are built to take an
6:03
anonymous visitor and kind of coax them out of the dark and persuade them to provide
6:08
you with some information, like the key pieces of information that you need, like a name,
6:12
email and phone number, but understanding that you can't go for the jugular and approach
6:16
people the wrong way and just ask for it right up front and make it all about you,
6:20
you know, creating a smart kind of dynamic needs assessment and asking for the information
6:25
in a way that's kind of enticing and kind of fun for people to interact with, makes
6:30
all the difference in the world.
6:32
Yeah, no, that's a good setup and so as the loan, you know, putting on my loan officer
6:36
hat, right, we're going to break this down a little bit because if I try and step into
6:40
the L.O. shoes, you know, what I hear sounds like a lot.
6:43
And so let's start with when you meet with, you know, most loan officers, be it companies
6:50
or whatnot because I know you work with both, where do you typically find them on the,
6:55
you know, on the spectrum of that whole digital roadmap that just, you just laid out a lot
7:02
of them are.
7:03
That's a great question, you know, in terms of what's their starting point where we begin
7:08
our kind of engagement process, most are at the stage where they're kind of dabbling
7:13
in different marketing.
7:14
They've tried, they've tried different things.
7:16
They've had a website oftentimes.
7:18
That's just typically it's never worked for them.
7:20
They've switched from one website provider to another in many cases and none of them
7:24
ever does anything.
7:25
And they don't really understand why or they're at a point where they just don't believe
7:28
that a website really can produce business, so they've kind of given up on that idea.
7:32
And then they're kind of, a lot of times they're chasing like the next shiny object or
7:35
a company that's like promoting, oh, you've got to do social media or, oh, you've got
7:38
to start getting into the blogging and they dabble or they kind of dip their toe in
7:43
all this stuff, but they've never set the right foundation to, to generate leads or
7:47
to convert leads.
7:48
So none of it's going to work.
7:50
It's all, they're kind of setting themselves up for failure and they're not giving themselves
7:53
a real opportunity to even see if any of that's going to work because it's like they're
7:58
pouring water into a bucket and it's full of holes and nobody ever stopped to kind of
8:02
point them and show them down at the bottom of that bucket.
8:04
There's no way it's going to fill up, you know, for that stuff to work, you've got to
8:07
optimize to convert leads.
8:09
It's called conversion optimization, which is kind of a fancy phrase for making sure that
8:14
everything you're doing is built to capture and convert.
8:17
Otherwise, you know, you just get a whole bunch of lost opportunities, a bunch of clicks
8:21
that don't turn into anything and you can't really do business with clicks.
8:24
You can't refinance a click.
8:25
You can't refer a click to a realtor.
8:28
You know, you got to convert these people into actual leads and qualified exclusive leads.
8:33
Otherwise, don't really get much out of all these efforts.
8:34
Okay.
8:35
So what is the foundation then?
8:36
You talked about, right?
8:37
They dabble in all these things and blogging and all that.
8:40
So what's the foundation?
8:41
Where do they need to start before they start identifying those various channels?
8:45
You start with identifying what your target client is, who you're trying to get in front
8:50
of your ideal kind of customer persona and, you know, what are their wants?
8:55
Who is this person, age range, you know, demographics, details like how much money do they make?
9:02
What kind of card do they drive?
9:03
You know, just this ideal kind of customer that this offer or this information you're putting
9:08
out, there's kind of geared towards and then work in your way towards that and driving
9:14
these people with a call to action and not just leaving it up to chance that, oh, they're
9:18
going to really just like this content I'm putting out there, like my videos are so good
9:22
or my blog posts or my, you know, articles are so good that they're just going to reach
9:26
out because I just keep putting this good information out and when they're ready, they're going
9:29
to call me, understanding that you can take a more proactive approach along with putting
9:34
out good valuable information, really providing a call to action and a reason and an easy way
9:41
for them to interact and provide you with their info.
9:45
So if they don't pick up the phone and call or they're not ready to jump into a loan application,
9:49
having an endpoint that you can drive them into strategically that does the job of collecting
9:53
their information in kind of a real fun interactive way, the same way that all these big
9:59
mega lead generation companies that are kind of stealing leads from loan officers and selling
10:03
them back to them have figured out how to do and just taking those same formulas that
10:08
these big companies have spent the last, you know, a couple decades, some of them engineering
10:13
and using those same strategies for yourself. So you can as a loan officer or as a mortgage
10:17
broker, you can generate your own exclusive leads from the marketing that you're doing. You don't
10:21
need to have a million dollar marketing budget, but you've got to have the same tools and technology
10:26
if you want to go out and play on the same field as some of these big companies that are billion
10:29
dollar lead generators, but, you know, without it's just like you're going to sit on the sidelines
10:34
and you're going to lose out on opportunities and people that find you end up slipping through
10:38
the cracks and they go elsewhere, they click off of your website or your landing page or your
10:42
email and they get sucked into like lending tree or Zillow and you end up losing a lead or
10:47
buying a lead you could have generated yourself just because you didn't have the right
10:50
capture systems in place. Yeah, so there's a lot of good info in there and I'm trying to think,
10:55
you know, I mean, there's a variety of different directions we can go in this conversation,
10:58
we can go, you know, technology, how's it done, what are the bells and whistles and all that stuff
11:02
and I think we'll get there, but I want to make sure we're setting this up properly because,
11:06
you know, you mentioned that I think you used the word dabble and I know I see this quite often
11:11
and what would you say, I know I see this so oftentimes the biggest, I think, damage that
11:17
loan officers due to themselves is by dabbling if you will or just by not making a commitment.
11:23
So what I mean by that is if you're going to blog or do video or get social, you've got to make
11:29
sure that you do it consistently, develop a strategy and a plan versus I'm going to do one here,
11:34
three weeks go by, do one here, I didn't get to it. That is very damaging. Would you agree to
11:41
the results and momentum and kind of brand that you're building digitally?
11:45
Yeah, absolutely. It's like sabotaging themselves, you know, results, I mean, nothing is easy,
11:51
you got to build momentum and build consistency and people have to start to see you and trust you
11:56
before they feel like they're going to do alone with you or refer a friend to you
12:01
and then, you know, doing that and understanding that you're not going to get instant results in
12:05
most cases. If you want instant results, you know, buy some leads, but if you're looking to build a
12:09
machine and a presence for yourself or you're consistently converting and generating your own
12:14
leads and using those leads not only for yourself, but to also feed to referral partners like real
12:20
state agents and you can kind of turn the table on that, on that realtor paradigm where the
12:24
realtors are always given out the leads, but instead, you're generating leads that you can actually
12:27
share with your partner realtors, you know, building that machine, it takes a little bit of time.
12:32
I mean, if you're currently doing a whole bunch of marketing or you've been around for a while
12:36
and your name's out there, it's a lot easy to just plug in some good lead capture and see results
12:40
very quickly. If your name's out there, you're getting a lot of traffic, people are finding you,
12:44
you're doing radio ads, mailers, you've got a good email, database that you're marketing to,
12:49
it's a lot easier to see quick results. You just plug in lead capture and you plug the holes,
12:53
it's like almost like the air conditioning's blowing and we're just going to run around and
12:57
like close the windows and like the patio doors been left wide open. We're going to close all that
13:00
stuff up and all of a sudden you can you can feel the air a lot better. If your air conditioning's not
13:04
even on, then we've got to, you know, it's going to take a little bit of time. We've got to close up
13:07
the windows and make sure everything's prepared for lead gen and then we can start really turning on
13:12
turning on this big air, turning on the AC, whatever you want to call it and then you can expect it
13:17
to start to see results from it. Otherwise, it's nothing you do is going to just going to show you
13:23
anything, you know, it's just spinning your wheels. Okay, so let's, let's get down to the ground
13:27
level for a little bit. Let's maybe give some specifics on how you help plug the holes or how you,
13:32
you know, turn on the air conditioning for a loan officer, whether it's, you know,
13:35
begin to generate leads or one of the some of the things you do to help them either generate,
13:40
because you're teasing the audience, generate your own consumer direct leads,
13:45
hand them off the referrals, whatever. I mean, that's the holy grail, right? So maybe some actual
13:49
case studies or whatever, you know, of how you would do that for a loan officer. Yeah, absolutely.
13:54
So it starts with our, I mean, we've created a product specifically for this. It's called
13:58
our funnels product and it's, it's a lead generation software that loan officers,
14:04
realtors, insurance agents can launch very quickly and just literally take these links that we
14:11
provide that are fully customized and ready to go for a variety of different loan programs and
14:15
products and real estate lead generation kind of scenarios and start plugging them into marketing
14:21
that you're already doing. If you've got a website, well, it's the first thing we want to do is
14:25
optimize that website to convert leads and, you know, there's no better example just to get an
14:30
idea of what I'm talking about when I say that optimized to convert leads. It sounds kind of like
14:34
ambiguous, but just look at companies like lending tree, go to their homepage, just see what they're
14:40
doing when you click on any of their main calls to action from their website, see where they take
14:44
you, see how they just basically whisk you away from their website onto these fun kind of interactive
14:51
landing pages. The same kind of thing, lower my bills, who's sold for $330 million to experience
14:57
a few years back is doing. If you go to lowermybills.com, big call to action right on the homepage,
15:02
they've got a call to action button, click that, see what happens next, you know, just follow the money,
15:07
see what the biggest companies out there are doing and kind of understand that it's all about the
15:12
strategy of how they take the person that finds them and they pull them into these interactive kind
15:17
of fun questionnaires, these kind of surveys that ask for information, but they do it in a way
15:22
that doesn't scare you off. They don't make you feel like it's a loan application. They don't ask you
15:25
for your personal information right up front. They deliver the questions in kind of a fun dynamic way
15:30
where it's not like you got 20 fill in the blank questions in the big daunting form that's going
15:34
to scare you off. And before you know it, you're kind of sucked into this whole thing, you're committed,
15:38
and then at the end when they ask you for that information, you're a lot more likely to convert into
15:42
a lead and provide accurate information than you would be if the first thing they asked you for
15:46
was all your contact info right up front. Yeah, exactly. All right, so lowermybills.com,
15:51
great example. I'm on the site and I get what you mean by they take you through it. It's essentially
15:55
a kind of a buyer's journey, you know, some questions and quizzes that are that are interactive and fun
16:00
and not intrusive. All right, so let's move one step before that. So I've got the great website,
16:06
I've got the whole process for once I get somebody I get an eyeball right to my page. Let's go
16:13
before that. I still need to get traffic. So how do I get traffic to my site as a loan officer?
16:19
Sure, great question. I always suggest for LOS to get an idea of what they've currently got.
16:25
Just to understand that hey, you might already have a little bit of traffic come into that site,
16:29
you know, looking at your Google Analytics or looking at any kind of traffic measurement tool you
16:34
might have installed on this site. Just to get an idea if there's anything already coming through
16:37
because it's always interesting that a lot of LOS just kind of tend to think that all my website
16:42
it doesn't really get anything to it. You know, I don't get any leads out of it. I don't really
16:46
promote it that way. That's that's not what I use my website for is I get that a lot. But when you
16:50
kind of peel back the curtain and you start to look at the traffic and you see, wow, you've gotten
16:54
700 visitors per month over the last 90 days on average 700 visitors a month. It's not just
16:59
spam, you know, China traffic. These are real people finding you. You actually happen to be doing
17:03
okay in Google already. You've got some local key phrases you're placing for and the reason you
17:09
didn't really know about it or pay attention to it is because people just come click and they don't
17:13
convert. So, so, you know, because there's a lot of different ways to get people to the site.
17:18
There's search engine optimization, organic, there's local SEO, there's paper click advertising,
17:24
there's social media, there's blogging, email blasts, traditional marketing, radio ads,
17:31
all of that stuff that's kind of well, yeah, I'm just listing off types of marketing you can do.
17:35
I mean, all of it works together. And most people that are looking looking for you online,
17:40
they're going to end up on your website. So, if you're in L.O. and you don't have a website,
17:44
you've just got like your pay backing off the corporate loan officer page they've set you up with.
17:49
I mean, that would be the first thing you want to do is build your own site. If you can,
17:53
optimize that site to convert leads, the quickest, least expensive way you can start driving traffic
17:59
is social media marketing targeting, you know, specific niches and audience types. And then
18:05
driving those people, though, into the correct landing page or the correct kind of funnel that
18:10
coincides or corresponds with the targeting and the ads that you're running and making sure that
18:14
there's a strong message message match from the very beginning of the offer. When you first
18:20
presented your ad, your image, your ad copy, and all of it being very cohesive and aligning as
18:26
they click through from that ad or from that email blast or from the blog post, whatever it might
18:30
be that you're putting out there and driving them now into a landing page or a capture funnel
18:35
that really matches very well with the messaging and the images and the colors. It all needs to be
18:40
very cohesive. It's called ad scent. And those clients are kind of sniffing around on the internet.
18:44
They're going to follow that ad scent. And as they kind of follow and track that scent, the better in
18:49
line it is with what they clicked on in the first place, what caught their attention in the first
18:53
place, the better your conversion rates are going to be. Yeah, absolutely. It's the same type of
18:58
experience we have as consumers. We know when we've got a lousy user experience and a good one,
19:03
the good one usually takes us to that end result, which is to, you know, click purchase buy,
19:07
enroll, sign up, whatever. And when it's a bad experience, we don't, we leave. And the same
19:12
things happening if you're generating some kind of traffic to your site. But you mentioned something
19:18
that I want to, we've probably talking to a couple different types of people in the listening
19:22
audience here. You talked about if all you've got is your corporate website web page, which is
19:26
basically a static brochure page. And so we've definitely got some listeners in that group. Then
19:30
we probably have some listeners in, you know, the group that maybe has some more freedom, right?
19:34
Maybe some brokers or whatnot where they're not necessarily, you know, don't have the compliance
19:38
handcuffs on them. And you said the quickest, cheapest way to start generating traffic is through
19:43
social media marketing. So I want to maybe with the context of how I just set that up, right? We've
19:50
got you know, and touching on each of these audiences, would you, would you change your directive
19:57
or your, your, you know, response to what you would suggest listeners do based on the context
20:02
other situation, if that makes sense? Well, sure. I mean, if you, if you're on L.O., that's,
20:07
that's kind of limited in launching, say, your own website. And, you know, you kind of, a lot of
20:12
them do stuff kind of under the radar or just, you know, they, they're not a lot of have their own
20:16
website, but they do some different marketing and they've got different pages and different things
20:19
that they run or they, they can kind of market that maybe aren't. So on the radar, I'm not encouraging
20:25
anybody to break the rules or, or get in trouble with their compliance. But, you know, there's,
20:30
there's different rules with every company and just kind of I'd say, see what you can and can't do
20:33
and see how far you can push it without getting fine or getting anybody in trouble. And if, you know,
20:37
this is your business and if you want to kind of take control of your own lead gen, you know,
20:41
understanding that, hey, you've got to do some things that are outside of the box and stuff that
20:45
other L.O.'s and the company aren't doing isn't necessarily because it doesn't work. They just,
20:48
they don't know about this kind of stuff. So, you know, if you're turning on social media, let's just
20:54
say, either way, if you've got a website or not, your homepage isn't necessarily where you're going
20:59
to drive people, though having a good website homepage is always going to be, it's like the hub
21:04
of everything. So if I don't, you know, let's just say the main place you're going to want to drive
21:09
social media traffic to or blog traffic or email traffic to is going to be a landing page that's
21:13
built to match the ad copy. So let's just say it's a VA ad that you're running for, you know,
21:19
VA loans targeting veterans and military families with a good offer. And the destination you want to
21:25
drive those clicks to is going to be a VA specific landing page or funnel. That's got messaging
21:29
that matches the offer that's dedicated to just that topic that doesn't have a whole bunch of
21:34
navigation and links and information and menus taking them all all over the place to other,
21:39
other non-relevant information. And, you know, if you don't have a website, that's fine because
21:46
that landing page that's specific to VA is what you'd be using in that case with whether or not you
21:50
have a website. Now, the beauty of having a site is let's just say you're converting at a 10%
21:55
conversion rate would be fantastic. It's great. We've got all kinds of examples of clients that are
21:59
in that realm and some even higher, some lower, just depending on where their traffic is coming from.
22:03
But let's just say you're converting at 10%. Well, 90% of those folks are still, they're not turning
22:09
into anything, right? So what happens a lot of times is they saw your ad, they saw your offer,
22:14
they got kind of exposed to you, your name, your company. They don't fill out the information
22:19
right off the bat. They just, they come to your page and then they leave and they go to Google.
22:22
They want to like research you now. They do, you know, Google search for your name and mortgage
22:26
loan officers, something along those lines are the name of your company. They want to read some
22:30
reviews. They want to do some research on your reputation, you know, see if there's anything bad
22:35
about you in the past or whatever they can find, right? And then they end up on your website
22:40
or your loan officer page. And that's where that second chance to convert them now that you've
22:44
maybe built trust. They saw a whole bunch of good, yellow reviews. Now they've clicked from
22:47
Yelp into your website or your page. Here's another opportunity to drive them into a lead capture
22:54
mechanism or a landing page or a funnel. And if you don't have that, well, then those,
23:00
those opportunities kind of a lot of them will end up slipping to their cracks or they'll
23:04
click into your corporate website. They click on the logo on the homepage and they end up,
23:07
you know, calling into the, to the corporate office and they get passed off to another loan officer.
23:12
Whereas hey, if you've got more control of it, you've got your own website. You have more control
23:16
over all these kind of various scenarios that are just real life, real life stuff that's happening.
23:20
That you don't really, it's hard to kind of quantify or keep a pulse on that. Oh, this guy came to
23:24
my page. Then he left and then he circled back around, found me in Google and then he actually
23:28
converted into a lead for my homepage. Unless I'm asking these specific questions of all my leads,
23:32
it's hard to kind of follow the trail of how they found me and how they came back to me where they
23:36
first saw me. You know, so having a website, that's like your hub, but then marketing your specific
23:44
landing pages and funnels and your various efforts that are geared towards the marketing that you're
23:49
doing. But again, all of it kind of flowing back to your homepage and your website. Again,
23:53
it all works very well together. But if you have that, some of those pieces missing,
23:57
you're not going to have as much of a kind of holistic or all kind of all encompassing
24:03
approach to your lead gen. You're going to miss some clients here and there and I mean,
24:06
that's inevitable. You're not going to get everybody. But the more of these kind of holes you can
24:10
plug and the better you have your system dialed in to capture, convert, retarget people that don't
24:16
convert, drip on people that convert, but don't answer calls with emails and things like that. These
24:23
pieces all work very well together to kind of maximize the ROI you get from the money you're spending.
24:27
Yeah, so if I'm looking at possibly a service like yours, what do I need to start? I mean,
24:35
do I need a database? Because I know one of the things you do is you'll help actually drive
24:40
traffic for people if I'm correct. So what do I need to start? Do I need a decent social media
24:45
presence? Do I need a good database or are you? Do you also generate just cold traffic off of
24:49
SEO and that can be part of a total solution? Well, we help our clients depending on their scenario
24:54
figure out what like the best game plan is going to be for each individual person. Some people come
24:58
to us with a good database they're marketing to, they've got a website already that that's
25:03
getting some traffic. These are for us. These are like layups. Let me just put some good conversion
25:09
tools in the right places, do some conversion optimization on your existing site or if your site's
25:14
kind of a hopeless case and it's hard to work with or it's just so cumbersome. There's so much
25:18
work to do. Let's replace your site with one that's built from the ground up for lead capture and
25:22
just put that domain name. You've been marketing on a site that's built for capture. And voila,
25:26
the leads start coming in like literally the day or the hour in many cases that you go live. And
25:32
that's again, these are the layups. These are people with a database. They're doing marketing.
25:35
They've got realtor referrals, doing radio ads, direct mail, blogging, any and or all of that
25:41
stuff is awesome and it's easy for us to show immediate results. Somebody that's brand new maybe
25:47
that's got no marketing. Well, they got to have a willingness to put in time and effort into
25:52
putting their name out there, spending money to build their database. And the ideal person,
25:59
even in that scenario, will understand that the first thing you've got to do before you go spend
26:02
money on marketing and talking to realtors and doing all this stuff is you've got to build the
26:07
right foundation. So get a website that's built to capture and convert leads. If you can't have a
26:11
website, let's get you into our funnels product and to our landing pages. It's very easy to set
26:16
these things up. And then we can just start driving traffic based on your ad spend and targeting
26:22
that you want to do. And really quick is the easiest way to do that as I mentioned at the lowest
26:26
cost is typically going to be social media marketing. They don't have an email database. We don't
26:31
have much to work with. So then we've got to do some list building efforts, doing some lead
26:35
magnets, maybe a 2017 home buyer guide, something they can start to build up your email list.
26:41
So you can start to market and drip to these people. And from that list that you build, start
26:45
extracting the more serious prospects from the suspects. Yeah, exactly. A couple quick tips if
26:50
you wouldn't mind in terms of starting with social media. If I'm a loan officer and okay,
26:54
I've got a limited budget, but I know I can tap the massive amounts of audience and targeting
27:00
on Facebook. What would you generally recommend for best practices there?
27:05
Well, great question because first things first before you just start turning on ads.
27:09
No, man, we want to go. Just turn it on.
27:13
See, let's do this. Take a step back and understand that, hey, to get the most out of the ads,
27:17
to build your edge rank, to get lower cost clicks and relevance for the people you're trying to get
27:22
in front of, let's build a community page and get some traction on it. Let's get some interactions
27:27
and some likes. Let's not just come at it from a mortgage angle of, hey, I've got great rights
27:32
for my loan application, get pre-approved, you know, all this mortgage stuff because that's not
27:36
that appealing to people. So you're looking for a place for these loan officers to be able to engage
27:41
and build value like a community like you said versus, you don't want to come out swinging,
27:47
right? Absolutely. Yeah, absolutely.
27:49
All right, so quick question. Now I'm going to step up my Q&A with you. I'm going to start
27:52
peppering you because I definitely get what you're saying about the pages and I like that.
27:57
I see the value of it. What do you say if, okay, like in my town here, Rancho Santa,
28:01
Margarita, I've already got at least a couple three different community pages. How would you help
28:06
me in that case? Well, immediately start running offers and ads for relevant loan products and
28:13
niche products like getting pre-approved for a 1% down program. These work very well, down payment
28:20
assistance, even though that might not be the ideal kind of borrower someone's looking for,
28:25
that's not all you're going to get. You're going to get people to raise their hand and show interest
28:28
in a loan product or program that they might not know about or have even thought about before. So
28:34
you're offering something that will get the buyers kind of to show themselves that they wouldn't
28:39
react to if it was just, hey, you know, get pre-approved for a mortgage in a 30 year fixed rate.
28:44
But offering kind of different niche loan programs and products, sprinkling in offers for
28:50
exclusive real estate to help them either find their dream home or to get exclusive listings,
28:56
pocket listings for closures, different things like that where you can start marketing to home buyers.
29:01
And again, not just taking the mortgage angle, but kind of dabbling in different
29:06
niches that will work for you. And you just got to test different stuff. I know dabbling isn't
29:09
the best way to go about like your marketing as a whole. But when it comes to testing and ads
29:15
and things like that, you do want to kind of experiment and see what's pulling in the best
29:18
results in every community's a little bit different in the loan products and programs you're
29:21
promoting are going to vary. So running different ads for different offers, niche products and
29:26
programs, not just mortgage based, but real estate based as well. And targeting specific demographics
29:32
and the types of people that'll be a good match for that kind of loan product or program would be
29:38
a great way to do it. If you've already got a community page that's built up that's got good
29:42
traffic, good traction on it, then you can start running offers for people that are in that kind
29:46
of community. And then just running offers and getting folks that that click on an offer into
29:51
a funnel or a landing page that does the job of collecting the information and delivering that
29:57
lead exclusively to you. Right. No, that's great info. And so let me ask the question this way. So
30:03
let's say there's already a community page for Rancho Santa Margarita Irvine, you know, whatever
30:08
your town, you know, you know, I'm competing obviously for those eyeballs. And so I guess the
30:13
question is, you know, how many community pages can a town, a city, whatever have? And how can I
30:18
have a unique angle to that so that it's, you know, so that I can still attract people because if
30:23
all I do is put up, I don't know, Rancho Santa Margarita too. Right. Who's going to come to that? So
30:28
obviously, to your point earlier about the community, they just got to be value there. So there is
30:32
in you, a lot of people are familiar with these community pages, which I think is a great idea.
30:35
Most loan officers don't do do this at all. So I just, this sheer effect of them may be doing one
30:41
is enough, but any suggestion on how you would, you know, position it uniquely. Sure. Sure.
30:46
Well, here's the thing. You wouldn't, I wouldn't recommend that you're, you're just running offers
30:49
to let's just say you've got 300 or even a thousand likes and followers to your community page.
30:54
You know, we're not just, we're not targeting only those people. We're wanting to build the page
30:59
up so that it's relevant. It looks legit. There's interaction. There's posts being done regularly
31:04
daily, ideally. And then from there, running ads from those pages are offers from those pages for
31:11
a much larger kind of area, you know, all of Orange County, for example, or anybody that might be
31:17
interested, but using that, that community page is kind of the catalyst or the springboard for
31:22
these offers. So it's not just coming from like XYZ mortgage company and that's where we do your ads,
31:27
you know, doing these offers from that community page and targeting much more than just that
31:31
community targeting. Anybody that might be interested in buying a home, people that have shown
31:35
interest in Zillow or Trulia or Realtor.com. How do you know they've shown interest in that?
31:41
Through targeting and Facebook, you're able to figure out basically stuff that people are
31:47
interested in, not only that just like demographics and age and those kinds of things, but you can
31:51
actually pick out pages that they like and strategically kind of look at, okay, what is someone
31:56
that maybe is in the home purchase process? What kind of page could they could they have recently
32:00
maybe like maybe a DIY page or different things like that about home improvement, you know,
32:05
things of that nature. And then if you're targeting people that like Zillow, for example, and
32:10
they're a likely first time home buyer and they meet those demographics, and you know, you might
32:14
have a little bit of an angle that you can take that's a little bit different than just targeting
32:17
the most obvious stuff that people will pick from the drop down list and in the back end of Facebook
32:22
that everybody is targeting. Now that's some great advice, very unique. All right, so I think I
32:27
get what you're saying here. I mean, we've got the community page, and this is great because I can
32:30
build my awareness and brand in a community page, and I'm just getting flooded with ideas here.
32:35
I can also, you know, ideally, right, this is a community page that's really focused on the
32:39
community. So I'd want to reach out and invite, which I can do this on my community page, invite
32:44
other relevant, you know, quote content providers to be part of this community page, local businesses,
32:49
restaurants, the dry cleaner guy, obviously some agents, perhaps, am I on the right track here?
32:54
Totally. I'm a big big proponent of getting referral partners involved in your marketing,
32:59
and you know, even having like a referral partner showcase on your website and kind of
33:03
keeping it exclusive by breaking them up into maybe different territories or communities.
33:07
Same thing you can do, like you were just saying, great ideas is getting them involved in your local
33:11
community page. Maybe one of your posts every week is like a local restaurant that you do like a
33:16
highlight on where you showcase like a review from Yelp along with, you know, a hashtag and kind of
33:22
tagging that restaurant in the post, you know, getting more people exposed to it, getting them excited
33:27
about it, getting them to want to share it on their wall and with their people and their followers,
33:32
you know, you might only have a couple hundred people, but they might have, you know, a couple thousand.
33:35
Right. And, you know, you've kind of shown some interest and goodwill in helping them promote
33:40
their business, and I think that's just all around kind of a good thing to do in general.
33:44
Okay. So I think now that we get that, we've built that concept of the community page.
33:50
You also mentioned then running some targeted Facebook ads. And are you saying that you use the
33:56
Facebook targeting capabilities to see which of the people that are members of your community
34:02
have interest in those relevant things you mentioned. Like, for instance, have they been to
34:07
Zillow or as a certain demographic, you know, first time home buyer, that kind of stuff.
34:11
I would say anybody that's like within a 25 mile range of the area that your community pages in,
34:18
that could be a first time home buyer. So we're not just targeting the folks in that community.
34:21
We're targeting anybody that's kind of in, let's just say the orange county area that could be a
34:25
home buyer, but running, running these ads from that community page within the community page itself.
34:30
Yes. Okay. Got it. All right. Cool. And then you put them into a funnel and all that. Awesome.
34:36
Yeah, it's funny. I'm looking here right now on this community page and there's a brand new
34:39
restaurant that opened up. That's such a great way to add value and build your, build your network.
34:44
Right? Like you said, who this restaurant? It's it's Dickie's barbecue. These guys are huge.
34:48
They're a franchise. So, you know, you're just exposing yourself now to these additional
34:53
business owners who they may have a need for a mortgage or guess what? They probably know
34:57
somebody who does because their networks likely pretty large. Yeah. Absolutely. And there's who knows
35:01
what kind of cross marketing you can do down the line, whether it's a catered at an open house or
35:06
you know, featuring each other on each other's sites or whatever, you know, there's other different
35:11
kinds outside of the boxways to kind of figure out strategies depending on the referral partner.
35:15
But it just opens up doors and just hey, goodwill. I'm a big fan of your restaurant. I hear like at
35:19
least once a month, I'd love to showcase like a little featured spot for you. I do like a featured
35:24
restaurant every Friday. I was thinking about putting you guys up. How does that sound? Is that
35:27
cool? I'll tag you in the post. I'll have like a featured review. If there's one in particular,
35:31
you want me to showcase or if there's an offer or some sort of a coupon or rebate or something,
35:35
you guys are running that you'd like me to include with that. I'd be more than happy to include that.
35:39
And even just run, you know, run five or 10 bucks to it and boost it, you know, it's
35:45
or have them split the cost with you and just say, Hey, if you want, let's just each throw in 10
35:49
bucks, add an exposure to you, your page, more people like, more people sign up with, you know,
35:53
goodwill. And again, it's not a big spend. If you did that once a week, that's what 10 bucks a
35:58
week, once a week, 40 bucks a month on something like that, where you pick a different referral
36:02
partner to showcase. Maybe tax season's coming up and you do something like that, where you're
36:06
CPA, right? It's like top 10 things you got to look at possibly writing off if you're a small
36:10
business owner and targeting specifically small business owner demographics on Facebook with
36:15
that post, but boosting your referral partner from your community page. Now they're going to take
36:19
that. They're going to want to take it boost it, share it, possibly send out an email blast to
36:23
their database with that same content or you can blast it out to your database. Oh my god,
36:26
my head's going to explode. That is awesome. Those are some brilliant ideas, man. This is an
36:32
education that we got to send you a check. Seriously, that, that would you just covered right there
36:36
is like money. That's worth a lot. I'm telling you. So question, where, where do you rank
36:42
doing the community page versus personal page and business page and how does that play into this
36:47
whole mix as a loan officer? Perfect. So personal page, I would say, keep that as separate as you can
36:51
from stuff. I mean, if you're, especially if you're posting personal stuff that shouldn't ever
36:55
really be exposed. Well, yeah, I should never be posting your drunk Saturday nights and yeah,
36:59
all your political stuff and all that craziness that sometimes people like over, let's spill over
37:05
into their business world. Just keep it separate. You know, your, your loan officer page or your
37:10
mortgage page should be one entity or one, one layer of your Facebook strategy and then having
37:16
different community pages were different areas that you target that, you know, you don't necessarily
37:20
use your mortgage company logo on the community page. Maybe it's like a, a symbol of a home or
37:26
something like that with that like local community, like logo or something like that.
37:31
And that's, that's the content for that community page and you kind of, you don't necessarily
37:36
show, right, show, right, that it's a mortgage company running this behind the scenes because
37:40
you were trying to get, get, get you to do a mortgage with us. But just making it really
37:44
focused on that community, good, you know, again, restaurants, local businesses, history of the
37:49
community. That's where you can start to showcase real estate listings, open houses, get your
37:54
realtors involved in it as well and start running a little bit of a real estate angle to help
37:59
propel your mortgage business because it's just a whole lot more interest online and people searching
38:05
for real estate related information than there are people looking for mortgage information.
38:09
Like if you do a search like a tool I really like to use that just gives you some really cool data
38:14
in terms of search volume, popular keywords. It's kind of like Google keyword planner but it's
38:18
a tool that's built off of the data of Google. It's called SEMrush.com and you can put in like a
38:25
keyword. A great example is like San Diego mortgage. You put that into SEMrush and it'll show you some
38:31
data on how often it gets typed in. You know, how many results come up for that key phrase and it
38:35
shows you some like different derivatives and different kind of different keywords that are
38:42
similar but you know, maybe they get typed in more or less San Diego mortgage as an example.
38:46
I get typed in an estimated 50 times per month. That's 50, 50 times per month total.
38:53
It's got like 16 million results coming up for it. Mortgage guys in San Diego, I'll tell you,
38:59
I talked to them a lot of times or mortgage guys all over the country and they'll be like,
39:01
oh man, that's just, you know, just put me at the top of Google for something like San Diego mortgage.
39:06
That's really a whole need, you know, and the SEO guy will sell it to him all day long and be like,
39:10
look at that, there's 16 million results. We could probably get you to the top. The first page
39:14
pretty much guaranteed and they fall into this idea just because the results and looking at who's
39:19
paying to be there on the ads and per click, they think that just without looking at the actual
39:24
underlying data that something like that's super valuable when reality, it gets typed in 50 times
39:30
per month. You'd have to be like number one for multiple years to really start to get enough
39:35
traffic out of that one keyword to convert enough leads to get enough loans for that to actually
39:41
pay for it, like the cost of getting you to the number one spotter, the first page for something
39:46
that's really still ultra competitive because it's a mortgage keyword. But then you look at
39:50
something like San Diego Real Estate, same tool, semrush.com, San Diego Real Estate, that's like
39:56
8100 times per month. So 8100 searches for San Diego Real Estate, 50 searches, San Diego
40:05
Mortgage. Realistically, I bet you like 25 or 30 of those 50 are probably guys in San Diego that
40:11
do mortgage trying to see if they come up on the first page of Google or not. Same with the
40:15
Real Estate, but it's just interesting to see how much more volume you get on Real Estate and
40:19
that's why the realtors get the leads first, the home buyers as backwards as it is, they go out
40:23
looking for their dream home, realtors get the leads first and they make the mortgage guys dance
40:26
or mortgage gals dance for the leads. We want to look at it as how can we get in front of these
40:31
people before the realtors get a chance to. So we can generate our own consumer direct leads and
40:36
then share those leads with the realtors. So if we can start to market these realtors listings and
40:40
help them promote their properties and use those listings as a vehicle to get people into our
40:45
mortgage pre-approval tools just like Zillow does. If you go look at any real estate listing on Zillow,
40:50
you're going to see a number of conversion points where they drive you right from that real estate
40:54
listing into their Zillow long form lead capture. So they use the real estate to catapult people
40:58
into their Zillow long form and that's just the vehicle that they use to generate their mortgage
41:02
leads. Well mortgage folks can be doing the exact same thing and then sharing those leads with their
41:06
realtors. Okay so question on the San Diego real estate keyword term as you said right 8,000
41:13
searches for that in a given month. How do we though compete on those terms because those are
41:18
obviously still high value terms and you see who's coming up the top right Zillow realtor.com
41:23
Julia Redfin. So how can a loan officer compete on that? Great question. Okay so a couple things.
41:29
One, I paint that picture just to help always kind of understand the state of what people
41:37
are looking for online. It's just first off just getting a grasp of okay there's going to be
41:41
a lot more activity on the real estate angle. Doesn't mean that you're going to come up now number
41:45
one or you have a chance of targeting you know real estate organically real estate related key
41:50
phrases. It's more just getting understanding of the fact that you got like a hundred times the
41:54
amount of people looking for real estate than there are people looking for mortgage and then you can
41:57
start to think and look at what are some different ways that knowing that people are a lot more
42:01
interested in real estate than mortgage. What are some different ways that can position myself as a
42:05
mortgage originator to get in front of those kinds of eyeballs. So again doing doing real estate
42:11
marketing for a single property sites that they have to be optimized to convert leads you know a lot
42:17
I see a lot of sites out there. It's just like hoping a wish that the person's going to actually
42:22
like that listing. There's no actual other way to effectively convert that buyer into a
42:27
lead if they don't like the property. You know a lot of broken lead capture and broken contact forms
42:31
that just aren't optimized to convert that I see littered all over these single property sites. So
42:36
you can do a single property site you got to optimize it to convert leads but that's a great way to
42:39
market real estate listings while partnering with your realtors and using their listings as a vehicle
42:44
to generate buyer leads for yourself that you can then share with your realtors. And then also
42:48
looking at okay so if I do some searches locally and I start identifying communities that I'm
42:53
interested in targeting and I find myself the realtors. Let's forget about the zilos and the
42:57
trulias and all these big entities that we're not going to do much with. They're going to just ask
43:01
us to pay of course for marketing on those sites but looking at what are some of the actual organic
43:07
listings and the other paid listings that are just like actual realtors and agents in the area
43:13
that are paying because the cost per click on something like San Diego mortgage rates for example
43:19
it's like 8 10 12 bucks a click 20 bucks a click for refinance keywords then you look at like
43:25
San Diego real estate it's like two bucks a click $1.50 $3 a lot more volume a lot less cost per click
43:32
so it's doable for agents to target these kinds of key phrases it's not out of the realm of
43:39
their budget whereas mortgage key phrases a lot of times it's just a lot of the big boys you can
43:43
compete and you can get there but it's going to be pretty expensive going after key phrases that
43:47
don't even get typed in that often but when you look at these realtor sites and looking at
43:51
okay so how can maybe I partner up with these realtors and what I love to do is just to find some
43:57
of the current agents you're working with and if those agents aren't that good or if you're
44:01
just you want to expand beyond your current realtor database and look at new agent opportunities
44:05
do some recon work take a look at their websites I can't tell you how often I look at a
44:10
realtor website with a loan officer we just start laughing because we're not laughing at the
44:14
realtor we're just laughing at the mess that we find when you start to look at for example
44:20
the realtors got a featured mortgage section on their site it's called like mortgage center
44:23
you click on this it's like one of the main tabs on their site I guess who freaking snuck into
44:28
that mortgage center you got like this little widget for Zillow that hijacks their traffic and you
44:33
click into their mortgage center and Zillow basically gives out these free widgets that just hijack
44:38
realtor traffic realtors don't even know about it in most cases are all cool free little calculator
44:42
from Zillow I'm going to put it on my mortgage center and you click on that mortgage calculator
44:46
the second you click on it it's buy by a realtor and now you're sitting on Zillow's mortgage
44:51
rate table so they give these widgets out for free and then they steal your traffic and they back
44:56
linked to Zillow so they now are also beating you out for your search engine placement because they've
45:01
got mortgage and real estate related key phrases tied into these links that then take you off of
45:06
your website back to Zillow you don't get paid for the click you don't get paid for the lead you're
45:11
paying Zillow a lot of times or a website provider that sometimes even has relationships with some
45:16
of these companies where they build the stuff just right into their websites because they've got
45:20
like an affiliate deal where any clicks we drive we've got you know 10,000 realtors use our system
45:24
so every one of these sites just by default has a mortgage section that by default links to Zillow
45:29
or mortgage 101.com or any of these like lead generation entities and for them it's great because
45:34
now they've got 10,000 real estate websites that are pointing back to them helping their search
45:38
engine rankings and driving free traffic. I take a look at that and how could we fix that for
45:43
you Mr. Realtor? Let's remove that widget that's hijacking your traffic and let's stick a lead
45:47
generation funnel the same kind of funnel that lending tree and lower my bills and Zillow and
45:51
Trulia are using but we're going to generate that lead for you and I together and we're going to
45:56
supply you with that landing page you know whether you break down the landing page on a per landing
46:00
page deal or however you want to deal you know the cost and the rest but all that to make sure
46:04
you're compliant but just being able to offer good solid lead generation tools and strategies
46:09
and education to your realtors and a way to help them build their business so you can actually
46:13
piggyback off of their marketing help them get more leads share on the leads with the realtors
46:18
and angle yourself where you're being able to take advantage of the fact that there's a lot more
46:22
interest in real estate simply by getting yourself linked up to more realtor sites that are getting
46:26
good traffic and you can just do searches locally for you know Irvine real estate Irvine homes
46:31
for sale ranchers Hannah Margarita homes for sale real estate condos whatever the key phrase might
46:35
be you can just go down the list to Google and find the people that are already on the first page
46:39
and that's a great prospecting list to start targeting and going after wow that's pretty cool
46:44
I like that wow it's very good stuff very good stuff so we only have a couple of minutes left
46:49
you've given a ton of great advice and guidance for those listening and how to get smart with
46:54
digital marketing if somebody wants to check check out more about you how would you recommend they
46:59
reach out and contact you best places is lead pops dot com right on there there's a lot of good
47:03
information about our services or products right off the homepage we've got a call to action that
47:08
offers a free 30 day trial you can just jump in and launch 32 funnels free 30 day trial no cost no
47:16
risk but you can launch these funnels literally within a couple minutes we just ask you to upload
47:20
your logos and basic information and bam you've got 32 different lead gen funnels for all different
47:25
kinds of loan and real estate scenarios that you can start literally right from there start plugging
47:30
into your marketing into anything that you're currently doing and you know a lot of clients if
47:35
they've got already their name out there and they're they're doing some marketing they've got
47:39
traffic they see results very quickly if you're new to the game or you're interested in
47:43
launching some different marketing and you're not really that familiar with it we do offer coaching
47:47
and consulting as part of the program so we're here to to set our clients up for success offer
47:51
support so no matter way to to kind of dive in and get some results or to kind of see what this
47:56
is all about then you want to lead pops dot com and and signing up for a free 30 day trial yeah and
48:00
you've definitely got the results obviously on your website you share any like one particular
48:04
story of a mortgage company loan officer that stands out in terms of how they came to you broken
48:08
in bleeding and perhaps and how you fixed them well there's so many of them we've got a ton of
48:13
them on the site as you just mentioned there's a review section and then also I mean just just
48:18
recently the other day I've got a client I'm not gonna I'm gonna say his full name but he's a
48:22
great guy he's worked with me on like the funnels aspect of it just doing funnels with the social
48:27
media and different marketing but he's had this like this busted website and he's he's kept it
48:31
and he and I have talked about fixing his site up and I don't really strong on anybody or try
48:35
to hard sell anyone I just told him a number of times when you're ready well fix your website
48:40
because you're doing all this other marketing but your website still busted so all this other
48:43
marketing that you're doing is is not not performing as well as it could be because the site's not
48:48
built to capture lead so it's been six months he spent eighteen thousand dollars on a
48:52
another web system and a company driving traffic after six months he just finally got out of the
48:57
contract he called it quits early hit me up on Facebook and said and I'm ready to do a site with
49:02
you we launched this new site within about five days just literally two days after he goes
49:07
live he says I'm ready to write you another testimonial man this thing is converting like a
49:10
machine it's just literally all you did was put my domain name on a site that was built to capture
49:15
leads and all of a sudden all these leads are coming in that weren't coming in before and all
49:18
you did was kind of fix fix the conversion element all of a sudden I'm getting all this all these
49:23
results from traffic that was already coming to my site but was just slipping through the cracks
49:27
and it's just it's conversion optimization that can do wonders for you if you're already doing
49:31
marketing it's it's literally an easy fix for us it's a layup if you're not we can help you out but
49:35
build the foundation for us don't go spending more money on advertising and starting starting
49:39
different things to to get more exposure if your foundation isn't built to capture you're not
49:43
going to get the results from it you're just going to keep jumping from one one thing to the next
49:48
the next shiny object that pops up and it'll it's not going to work just fix the foundation and
49:52
then everything else would kind of fall into place and we're here to partner with you that's great
49:56
do you give them some guidance during that free 30 day trial yeah absolutely we do one on one calls
50:01
with every single client that signs up we've got a marketing vault that every client that signs
50:05
up as instant access to whether they stay on board or not they've got instant access to all these
50:09
marketing materials that we've got we do videos so we really get hands on the the more clients
50:15
interact and work with us the more successful they are so we're definitely here to partner with
50:19
you and the coaching and the consulting is an ongoing thing that we do for our clients so
50:23
that's awesome I'd say one the biggest thing I think I'd like about you and your processes you're
50:27
not just trying to sell a bright shiny object and put a bandaid on the problem you're looking at
50:30
from the ground up which is really as you've said what the big boys do the guys who have got millions
50:35
of dollars right bringing that level of expertise to you know the loan officer side of things and
50:41
I think that's why the results speak for for themselves so you're doing a great service out there
50:45
obviously for mortgage real estate insurance once again lead pops dot com and I can't thank you
50:51
enough for being here I really appreciate your time today man shared a lot of value thanks Jeff
50:55
for having me as great anytime all right for those listening hope you like today's episode and if
50:59
you did please make sure to leave us a comment leave us a review on iTunes stitch here if you
51:04
haven't subscribed do so on either one of those two channels love to get your feedback reach out
51:08
in an email to me anytime info at mortgage marketing institute dot com make sure you check out
51:13
lead pops dot com they've got a great platform great service and I do appreciate you listening and
51:18
I will see you on the next one thanks for listening to mortgage marketing radio one more truth in
51:25
mortgage marketing get more free training and resources at mortgage marketing institute dot com
51:47
hey guys what's up real quick you've heard about the mortgage marketing pro membership before
51:50
and I just want to quickly remind you if that you're in a place in your business where you
51:54
simply need more purchased loans you need to fill your pipeline with purchase business let's just
51:59
face it agents are still a solid pillar of business and sources of purchase business for you
52:05
well good news our mortgage marketing pro membership helps loan officers like you close more loans
52:09
without the hassle of chasing agents or cold calling done for you agent classes expert training
52:15
videos a marketing automation platform that automates the entire process for you everything you need
52:21
to build your personal brand in your local market attracting convert agents into referral partners
52:26
plus done for you proven marketing materials and plug-and-play content to make promoting your class
52:32
getting agents butts and seeds partnering with affiliates real easy but that's not all you'll
52:38
also get access to our weekly mastermind calls with top elbows authors speakers and coaches to learn
52:45
the best strategies to grow your business right now in today's market and as an extra bonus for
52:51
limited time for all new members you'll get access to a database of 200 agents in your local market
52:58
that have closed anywhere to from eight to 50 transactions in the last 12 months and we'll provide
53:04
that list uploaded into our platform for you so you can get off to a fast start in reaching
53:09
actually productive agents so what are you waiting for you can check out more at mortgage marketing
53:13
dot pro see more of the success stories there and if you feel compelled to do so book a call we'll
53:19
have a chat we'll see if it's a fit don't miss out on this opportunity to take your mortgage
53:23
business to the next level right now head over to mortgage marketing dot pro