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TRP 331: Brand Intelligence Through Strategic Listening with Paula Zirinsky
You think you know your brand. Your clients experience something else entirely — and that gap is costing you business.
Paula Zirinsky is the founder of Zirinsky Strategy LLC and a marketing strategist with over four decades of experience helping law firms, professional services organizations, and global companies discover what their brand actually is — not what they assume it is. In this episode, Paula joins Scott Love to unpack brand intelligence, strategic listening, and the brand discovery process that reveals the hidden stories, emotional differentiators, and unexpected insights that…
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