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64 | A Step by Step Guide to Starting and Growing a Coaching Business · Women in The Coaching Arena

• 0:00
  Hello
• 0:01
  and
• 0:01
  welcome
• 0:01
  to
• 0:02
  Women
• 0:02
  in
• 0:02
  the
• 0:02
  Coaching
• 0:02
  Arena
• 0:03
  podcast.
• 0:04
  I'm
• 0:04
  so
• 0:04
  glad
• 0:04
  you
• 0:04
  are
• 0:05
  here.
• 0:06
  I'm
• 0:06
  Jo
• 0:06
  Lott,
• 0:07
  a
• 0:07
  business
• 0:07
  mentor
• 0:08
  and
• 0:08
  ICF
• 0:09
  accredited
• 0:09
  coach
• 0:10
  Microphone (Samson Q2U Microphone): and
• 0:10
  Microphone (Samson Q2U Microphone): I
• 0:10
  Microphone (Samson Q2U Microphone): help
• 0:11
  Microphone (Samson Q2U Microphone): coaches
• 0:11
  Microphone (Samson Q2U Microphone): to
• 0:11
  Microphone (Samson Q2U Microphone): build
• 0:12
  Microphone (Samson Q2U Microphone): brilliant
• 0:12
  Microphone (Samson Q2U Microphone): businesses.
• 0:14
  Microphone (Samson Q2U Microphone): I
• 0:14
  Microphone (Samson Q2U Microphone): know
• 0:15
  Microphone (Samson Q2U Microphone): that
• 0:15
  Microphone (Samson Q2U Microphone): when
• 0:15
  Microphone (Samson Q2U Microphone): you
• 0:15
  Microphone (Samson Q2U Microphone): prepare
• 0:16
  Microphone (Samson Q2U Microphone): to
• 0:16
  Microphone (Samson Q2U Microphone): enter
• 0:16
  Microphone (Samson Q2U Microphone): the
• 0:17
  Microphone (Samson Q2U Microphone): arena,
• 0:17
  Microphone (Samson Q2U Microphone): there
• 0:17
  Microphone (Samson Q2U Microphone): is
• 0:18
  Microphone (Samson Q2U Microphone): fear,
• 0:18
  Microphone (Samson Q2U Microphone): self
• 0:18
  Microphone (Samson Q2U Microphone): doubt,
• 0:19
  Microphone (Samson Q2U Microphone): comparison,
• 0:20
  Microphone (Samson Q2U Microphone): anxiety,
• 0:21
  Microphone (Samson Q2U Microphone): uncertainty.
• 0:23
  Microphone (Samson Q2U Microphone): You
• 0:23
  Microphone (Samson Q2U Microphone): can
• 0:23
  Microphone (Samson Q2U Microphone): tend
• 0:24
  Microphone (Samson Q2U Microphone): to
• 0:24
  Microphone (Samson Q2U Microphone): armor
• 0:24
  Microphone (Samson Q2U Microphone): up
• 0:25
  Microphone (Samson Q2U Microphone): and
• 0:25
  Microphone (Samson Q2U Microphone): protect
• 0:26
  Microphone (Samson Q2U Microphone): yourself
• 0:26
  Microphone (Samson Q2U Microphone): from
• 0:27
  Microphone (Samson Q2U Microphone): vulnerability.
• 0:29
  Microphone (Samson Q2U Microphone): In
• 0:29
  Microphone (Samson Q2U Microphone): this
• 0:29
  Microphone (Samson Q2U Microphone): podcast,
• 0:30
  Microphone (Samson Q2U Microphone): I'll
• 0:30
  Microphone (Samson Q2U Microphone): be
• 0:30
  Microphone (Samson Q2U Microphone): sharing
• 0:30
  Microphone (Samson Q2U Microphone): honest,
• 0:31
  Microphone (Samson Q2U Microphone): not
• 0:31
  Microphone (Samson Q2U Microphone): hype,
• 0:31
  Microphone (Samson Q2U Microphone): practical
• 0:32
  Microphone (Samson Q2U Microphone): and
• 0:32
  Microphone (Samson Q2U Microphone): emotional
• 0:33
  Microphone (Samson Q2U Microphone): tools
• 0:33
  Microphone (Samson Q2U Microphone): to
• 0:33
  Microphone (Samson Q2U Microphone): support
• 0:34
  Microphone (Samson Q2U Microphone): you
• 0:34
  Microphone (Samson Q2U Microphone): to
• 0:34
  Microphone (Samson Q2U Microphone): make
• 0:35
  Microphone (Samson Q2U Microphone): the
• 0:35
  Microphone (Samson Q2U Microphone): difference
• 0:35
  Microphone (Samson Q2U Microphone): that
• 0:35
  Microphone (Samson Q2U Microphone): you
• 0:35
  Microphone (Samson Q2U Microphone): are
• 0:36
  Microphone (Samson Q2U Microphone): here
• 0:36
  Microphone (Samson Q2U Microphone): for.
• 0:37
  Microphone (Samson Q2U Microphone): Dare
• 0:37
  Microphone (Samson Q2U Microphone): greatly.
• 0:38
  Microphone (Samson Q2U Microphone): You
• 0:38
  Microphone (Samson Q2U Microphone): belong
• 0:39
  Microphone (Samson Q2U Microphone): in
• 0:39
  Microphone (Samson Q2U Microphone): this
• 0:39
  Microphone (Samson Q2U Microphone): arena.
• 0:41
  Hello.
• 0:42
  welcome
• 0:42
  to
• 0:42
  episode
• 0:43
  64
• 0:43
  of
• 0:44
  women
• 0:44
  in
• 0:44
  the
• 0:44
  coaching
• 0:44
  arena.
• 0:45
  I
• 0:45
  am
• 0:45
  so
• 0:45
  glad
• 0:46
  you
• 0:46
  are
• 0:46
  here.
• 0:47
  Today,
• 0:48
  I'm
• 0:48
  breaking
• 0:49
  down
• 0:49
  the
• 0:49
  big
• 0:50
  picture
• 0:50
  and
• 0:51
  a
• 0:51
  step-by-step
• 0:52
  guide
• 0:52
  to
• 0:52
  starting
• 0:53
  and
• 0:53
  growing
• 0:54
  a
• 0:54
  coaching
• 0:54
  business.
• 0:55
  This
• 0:56
  is
• 0:56
  relevant,
• 0:56
  whether
• 0:56
  you
• 0:57
  already
• 0:57
  have
• 0:58
  a
• 0:58
  business
• 0:58
  or
• 0:58
  whether
• 0:58
  you
• 0:59
  are
• 0:59
  starting
• 0:59
  out.
• 1:00
  I
• 1:00
  think
• 1:01
  underestimating
• 1:02
  the
• 1:03
  foundational
• 1:04
  basic
• 1:04
  steps
• 1:05
  is
• 1:05
  a
• 1:05
  huge
• 1:06
  mistake
• 1:07
  and
• 1:07
  I
• 1:07
  revisit
• 1:08
  these
• 1:08
  foundational
• 1:09
  steps
• 1:09
  every
• 1:10
  single
• 1:10
  day..
• 1:11
  So
• 1:11
  I
• 1:11
  hope
• 1:11
  this
• 1:12
  is
• 1:12
  super
• 1:12
  helpful
• 1:13
  for
• 1:13
  you.
• 1:14
  Because
• 1:14
  I
• 1:14
  have
• 1:15
  realized
• 1:15
  that
• 1:15
  many
• 1:16
  people
• 1:16
  train
• 1:17
  to
• 1:17
  become
• 1:17
  a
• 1:17
  coach,
• 1:18
  but
• 1:18
  very
• 1:18
  few
• 1:19
  people
• 1:19
  go
• 1:19
  on
• 1:20
  to
• 1:20
  build
• 1:21
  a
• 1:21
  successful
• 1:22
  coaching
• 1:22
  business.
• 1:24
  I
• 1:24
  find
• 1:24
  this
• 1:25
  extremely
• 1:26
  sad,
• 1:27
  especially
• 1:28
  the
• 1:28
  self-doubt
• 1:29
  women
• 1:29
  in
• 1:29
  particular
• 1:30
  often
• 1:30
  feel,
• 1:31
  but
• 1:31
  men
• 1:31
  definitely
• 1:32
  too.
• 1:33
  When
• 1:33
  they
• 1:33
  start
• 1:34
  their
• 1:34
  journey
• 1:35
  and
• 1:35
  you
• 1:35
  see
• 1:36
  everyone
• 1:36
  else
• 1:36
  on
• 1:37
  social
• 1:37
  media
• 1:37
  thinking
• 1:38
  they
• 1:38
  have
• 1:38
  it
• 1:38
  all
• 1:39
  sussed
• 1:39
  and
• 1:39
  you
• 1:39
  feel
• 1:40
  like
• 1:40
  you
• 1:40
  are
• 1:40
  the
• 1:40
  only
• 1:41
  one.
• 1:41
  So,
• 1:42
  if
• 1:42
  you
• 1:42
  are
• 1:43
  feeling
• 1:43
  any
• 1:43
  of
• 1:44
  that
• 1:44
  right
• 1:44
  now,
• 1:45
  just
• 1:45
  know
• 1:45
  that
• 1:46
  it
• 1:46
  is
• 1:46
  not
• 1:46
  true.
• 1:47
  And
• 1:47
  what
• 1:47
  you
• 1:47
  see
• 1:47
  on
• 1:47
  social
• 1:48
  media
• 1:49
  is
• 1:49
  just
• 1:49
  the
• 1:49
  highlights.
• 1:50
  And
• 1:50
  usually
• 1:51
  behind
• 1:51
  closed
• 1:52
  doors.
• 1:52
  It's
• 1:53
  very,
• 1:53
  very
• 1:54
  different.
• 1:55
  And
• 1:55
  that's
• 1:55
  why
• 1:55
  I
• 1:56
  love
• 1:56
  my
• 1:56
  community
• 1:57
  because
• 1:57
  you
• 1:58
  soon
• 1:58
  start
• 1:58
  to
• 1:59
  feel
• 1:59
  at
• 1:59
  home.
• 2:00
  Because
• 2:01
  you
• 2:01
  know
• 2:01
  that
• 2:01
  if
• 2:01
  they
• 2:01
  are
• 2:02
  celebrating
• 2:02
  a
• 2:02
  win,
• 2:03
  that
• 2:04
  that's
• 2:04
  a
• 2:04
  big
• 2:04
  deal
• 2:05
  for
• 2:05
  them.
• 2:05
  It's
• 2:06
  not
• 2:06
  like
• 2:06
  it
• 2:06
  just
• 2:06
  happens
• 2:07
  every
• 2:07
  day.
• 2:08
  So
• 2:08
  in
• 2:08
  this
• 2:09
  episode,
• 2:09
  I
• 2:09
  will
• 2:09
  share
• 2:10
  my
• 2:10
  personal
• 2:10
  experience
• 2:11
  of
• 2:11
  becoming
• 2:12
  a
• 2:12
  coach
• 2:12
  And
• 2:13
  initially
• 2:13
  building
• 2:14
  an
• 2:14
  executive
• 2:15
  and
• 2:15
  career
• 2:15
  coaching
• 2:16
  business.
• 2:17
  So
• 2:17
  I
• 2:17
  left
• 2:17
  my
• 2:17
  job
• 2:18
  in
• 2:18
  2019
• 2:19
  and
• 2:19
  trained
• 2:20
  as
• 2:20
  an
• 2:20
  executive
• 2:21
  coach.
• 2:22
  It
• 2:22
  was
• 2:23
  a
• 2:23
  hugely
• 2:24
  rocky
• 2:25
  journey,
• 2:25
  I
• 2:26
  guess,
• 2:26
  of
• 2:27
  losing
• 2:28
  my
• 2:28
  identity
• 2:29
  and
• 2:29
  feeling
• 2:30
  like
• 2:30
  I
• 2:30
  was
• 2:30
  nothing.
• 2:31
  you
• 2:31
  go
• 2:31
  to
• 2:32
  a
• 2:32
  party
• 2:32
  and
• 2:33
  you
• 2:33
  know,
• 2:33
  you
• 2:34
  can
• 2:34
  easily
• 2:34
  answer
• 2:35
  that
• 2:35
  question.
• 2:35
  What
• 2:36
  do
• 2:36
  you
• 2:36
  do?
• 2:36
  Whereas
• 2:37
  when
• 2:37
  that
• 2:37
  was
• 2:37
  all
• 2:38
  gone,
• 2:39
  It
• 2:40
  was
• 2:40
  a
• 2:40
  really,
• 2:40
  really
• 2:41
  hard
• 2:41
  time
• 2:41
  in
• 2:42
  my
• 2:42
  life.
• 2:43
  I
• 2:44
  also
• 2:44
  compared
• 2:44
  a
• 2:44
  lot,
• 2:45
  in
• 2:45
  my
• 2:45
  coach
• 2:45
  training,
• 2:46
  everyone
• 2:47
  was
• 2:47
  like
• 2:47
  head
• 2:47
  teachers
• 2:48
  of
• 2:48
  secondary
• 2:49
  schools
• 2:49
  or
• 2:49
  felt
• 2:50
  like
• 2:50
  they
• 2:50
  were
• 2:50
  really
• 2:51
  senior
• 2:52
  and
• 2:52
  so
• 2:52
  much
• 2:52
  better
• 2:53
  than
• 2:53
  me.
• 2:54
  So
• 2:54
  there
• 2:54
  was
• 2:54
  a
• 2:54
  lot
• 2:55
  of
• 2:55
  comparison
• 2:56
  and
• 2:56
  it
• 2:56
  was
• 2:56
  an
• 2:57
  exhausting
• 2:57
  journey.
• 2:59
  but
• 2:59
  my
• 2:59
  confidence
• 3:00
  increased
• 3:01
  rapidly
• 3:02
  in
• 3:02
  around
• 3:03
  a
• 3:03
  year.
• 3:03
  So
• 3:03
  I
• 3:03
  don't
• 3:03
  know
• 3:04
  if
• 3:04
  that's
• 3:04
  rapid
• 3:04
  or
• 3:04
  not,
• 3:05
  but
• 3:05
  somebody
• 3:06
  wrote
• 3:06
  to
• 3:06
  me
• 3:07
  in
• 3:07
  2020
• 3:08
  and
• 3:08
  said,
• 3:09
  Like
• 3:09
  your
• 3:10
  confidence
• 3:11
  in
• 3:11
  comparison
• 3:13
  to
• 3:13
  where
• 3:13
  you
• 3:13
  were
• 3:13
  in
• 3:13
  2019
• 3:14
  is
• 3:15
  astonishing.
• 3:16
  Can
• 3:17
  you
• 3:17
  share,
• 3:18
  what's
• 3:18
  made
• 3:18
  the
• 3:18
  difference
• 3:19
  for
• 3:19
  you.
• 3:20
  So
• 3:20
  luckily
• 3:21
  I
• 3:21
  have
• 3:21
  an
• 3:21
  email
• 3:22
  to
• 3:22
  this
• 3:22
  person.
• 3:23
  So
• 3:23
  this
• 3:23
  is
• 3:23
  what
• 3:23
  I
• 3:24
  wrote
• 3:24
  in
• 3:24
  2020.
• 3:26
  Morning,
• 3:26
  affirmations
• 3:28
  again,
• 3:28
  something
• 3:28
  I
• 3:28
  had
• 3:28
  never
• 3:29
  done
• 3:29
  before.
• 3:30
  Daily
• 3:30
  meditation.
• 3:31
  I
• 3:31
  did
• 3:32
  the
• 3:32
  Deepak
• 3:32
  Chopra
• 3:33
  30
• 3:34
  day
• 3:34
  meditation
• 3:35
  challenge,
• 3:35
  I
• 3:35
  think.
• 3:36
  And
• 3:37
  that
• 3:37
  really
• 3:37
  helped
• 3:38
  Tune
• 3:38
  in
• 3:38
  to
• 3:39
  me
• 3:39
  and
• 3:39
  stop
• 3:40
  being
• 3:40
  so
• 3:40
  stressed.
• 3:42
  I
• 3:42
  had
• 3:42
  a
• 3:42
  few
• 3:43
  good
• 3:43
  wins
• 3:43
  in
• 3:43
  coaching,
• 3:44
  especially
• 3:45
  in
• 3:45
  group
• 3:45
  coaching
• 3:45
  and
• 3:46
  training,
• 3:46
  which
• 3:46
  I
• 3:46
  had
• 3:47
  a
• 3:47
  huge
• 3:47
  limiting
• 3:48
  belief
• 3:48
  about
• 3:48
  thinking
• 3:49
  that
• 3:49
  I
• 3:49
  could
• 3:49
  never
• 3:50
  do
• 3:50
  training.
• 3:51
  And
• 3:52
  lo
• 3:52
  and
• 3:52
  behold,
• 3:52
  I
• 3:53
  can
• 3:53
  do
• 3:53
  training
• 3:54
  and
• 3:54
  group
• 3:54
  coaching.
• 3:55
  And
• 3:55
  now
• 3:55
  I
• 3:55
  do
• 3:55
  it
• 3:55
  every
• 3:56
  single
• 3:56
  week,
• 3:57
  fortunately
• 3:57
  for
• 3:57
  me,
• 3:58
  a
• 3:58
  coach
• 3:59
  friend
• 3:59
  of
• 3:59
  mine
• 3:59
  Delphine
• 4:00
  at
• 4:00
  the
• 4:00
  time
• 4:01
  had
• 4:01
  run
• 4:02
  a
• 4:02
  women's
• 4:02
  workshop.
• 4:03
  And
• 4:03
  I
• 4:03
  said,
• 4:03
  I
• 4:03
  would
• 4:03
  love
• 4:04
  to
• 4:04
  do
• 4:04
  something
• 4:04
  like
• 4:04
  that,
• 4:05
  but,
• 4:05
  you
• 4:05
  know,
• 4:05
  I
• 4:05
  can't
• 4:06
  do
• 4:06
  training
• 4:06
  and
• 4:07
  I
• 4:07
  would
• 4:07
  never
• 4:07
  be
• 4:07
  able
• 4:07
  to
• 4:07
  do
• 4:08
  something
• 4:08
  like
• 4:08
  that.
• 4:09
  So
• 4:09
  she
• 4:09
  challenged
• 4:09
  me
• 4:10
  to
• 4:10
  do
• 4:10
  it.
• 4:10
  I
• 4:10
  literally
• 4:11
  put
• 4:11
  out
• 4:11
  the
• 4:12
  advertisement
• 4:13
  that
• 4:13
  day,
• 4:14
  you
• 4:14
  know,
• 4:14
  completely
• 4:15
  petrified
• 4:16
  about
• 4:16
  the
• 4:16
  entire
• 4:17
  experience,
• 4:17
  but
• 4:17
  it
• 4:18
  was
• 4:18
  probably
• 4:19
  a,
• 4:19
  life-changing
• 4:21
  limiting
• 4:21
  belief
• 4:22
  busted
• 4:22
  because
• 4:23
  it's
• 4:23
  led
• 4:23
  me
• 4:23
  to
• 4:23
  be
• 4:24
  able
• 4:24
  to
• 4:24
  have
• 4:24
  my
• 4:25
  own
• 4:25
  group
• 4:25
  coaching
• 4:25
  program.
• 4:27
  I
• 4:27
  know
• 4:27
  that
• 4:27
  I
• 4:27
  can
• 4:28
  do
• 4:28
  training.
• 4:29
  I
• 4:29
  was
• 4:30
  regularly
• 4:30
  caged
• 4:31
  myself
• 4:31
  for
• 4:32
  the
• 4:32
  first
• 4:32
  time.
• 4:33
  So
• 4:33
  I
• 4:33
  think
• 4:33
  I
• 4:33
  just
• 4:34
  gained
• 4:34
  so
• 4:35
  much
• 4:35
  more
• 4:35
  awareness
• 4:36
  of
• 4:36
  what
• 4:36
  was
• 4:37
  real
• 4:37
  and
• 4:37
  what
• 4:37
  were
• 4:38
  limiting
• 4:38
  beliefs,
• 4:38
  all
• 4:39
  of
• 4:39
  those
• 4:39
  things.
• 4:40
  I
• 4:40
  started
• 4:41
  a
• 4:41
  nightly
• 4:41
  gratitude
• 4:42
  journal,
• 4:42
  which
• 4:42
  I'm
• 4:42
  still
• 4:43
  doing.
• 4:44
  And
• 4:44
  that
• 4:44
  has
• 4:45
  Changed
• 4:45
  my
• 4:45
  brain
• 4:46
  so
• 4:46
  much
• 4:46
  to
• 4:46
  constantly
• 4:47
  be
• 4:47
  seeking
• 4:48
  out
• 4:49
  what
• 4:49
  I'm
• 4:49
  grateful
• 4:50
  for
• 4:50
  rather
• 4:50
  than
• 4:50
  focusing
• 4:51
  on.
• 4:51
  I'm
• 4:51
  not
• 4:52
  grateful
• 4:52
  for.
• 4:53
  I
• 4:54
  did
• 4:54
  a
• 4:54
  short
• 4:54
  confidence
• 4:55
  course,
• 4:55
  which
• 4:56
  was
• 4:56
  a
• 4:56
  great
• 4:57
  reminder.
• 4:58
  Our
• 4:58
  thoughts
• 4:59
  affect
• 4:59
  our
• 4:59
  actions
• 5:00
  and
• 5:00
  we
• 5:00
  can
• 5:00
  change
• 5:01
  those
• 5:01
  with
• 5:01
  practice.
• 5:03
  I
• 5:03
  did
• 5:03
  the
• 5:03
  positive
• 5:03
  intelligence
• 5:04
  course,
• 5:05
  which
• 5:05
  was
• 5:05
  amazing.
• 5:07
  They
• 5:07
  often
• 5:07
  do
• 5:08
  free
• 5:08
  programs
• 5:09
  for
• 5:09
  coaches,
• 5:10
  but
• 5:10
  I
• 5:11
  signed
• 5:11
  up
• 5:11
  as
• 5:11
  a
• 5:11
  pioneer.
• 5:12
  So
• 5:12
  I
• 5:12
  offer
• 5:12
  that
• 5:12
  to
• 5:13
  my
• 5:13
  clients
• 5:13
  when
• 5:13
  they
• 5:13
  joined
• 5:14
  my
• 5:14
  program.
• 5:15
  I
• 5:15
  feel
• 5:15
  like
• 5:16
  honestly
• 5:16
  does
• 5:16
  rewire
• 5:17
  your
• 5:17
  brain
• 5:17
  If
• 5:17
  you
• 5:18
  can
• 5:18
  keep
• 5:18
  up
• 5:18
  with
• 5:19
  the
• 5:19
  practice.
• 5:20
  I
• 5:20
  also
• 5:21
  did
• 5:21
  Helen
• 5:22
  Pritchard's
• 5:22
  five
• 5:23
  day
• 5:23
  LinkedIn
• 5:23
  challenge,
• 5:24
  which
• 5:24
  helped
• 5:24
  me
• 5:25
  to
• 5:25
  actually
• 5:26
  think
• 5:26
  about
• 5:26
  putting
• 5:27
  out
• 5:27
  my
• 5:27
  first
• 5:27
  post,
• 5:28
  which
• 5:28
  at
• 5:28
  the
• 5:28
  time
• 5:29
  just
• 5:29
  felt
• 5:29
  impossible.
• 5:31
  But
• 5:31
  just
• 5:31
  shows
• 5:32
  now
• 5:32
  I
• 5:32
  post
• 5:33
  all
• 5:33
  the
• 5:33
  time
• 5:33
  on
• 5:33
  LinkedIn
• 5:34
  and
• 5:34
  it's
• 5:34
  like
• 5:35
  my
• 5:35
  new
• 5:35
  home.
• 5:36
  So
• 5:36
  how
• 5:37
  much
• 5:37
  progress
• 5:37
  you
• 5:38
  can
• 5:38
  make
• 5:38
  with
• 5:38
  small
• 5:39
  actions?
• 5:40
  I
• 5:41
  also
• 5:41
  wanted
• 5:41
  to
• 5:41
  share
• 5:42
  that
• 5:42
  I
• 5:43
  only
• 5:43
  had
• 5:43
  two
• 5:43
  days
• 5:44
  a
• 5:44
  week
• 5:44
  when
• 5:45
  my
• 5:45
  son
• 5:45
  was
• 5:45
  in
• 5:45
  childcare
• 5:46
  and
• 5:47
  I
• 5:47
  had
• 5:47
  three
• 5:47
  jobs
• 5:48
  as
• 5:48
  well
• 5:48
  at
• 5:48
  the
• 5:48
  time
• 5:49
  and
• 5:49
  a
• 5:49
  one
• 5:50
  and
• 5:50
  a
• 5:50
  three-year-old,
• 5:50
  which
• 5:51
  was
• 5:51
  obviously
• 5:51
  pretty
• 5:52
  exhausting.
• 5:53
  So
• 5:53
  if
• 5:53
  you
• 5:53
  are
• 5:54
  making
• 5:54
  excuses
• 5:55
  for
• 5:55
  yourself
• 5:56
  that
• 5:56
  you
• 5:56
  don't
• 5:56
  have
• 5:56
  time
• 5:57
  just
• 5:57
  know
• 5:57
  that.
• 5:58
  The
• 5:59
  less
• 5:59
  time
• 6:00
  you
• 6:00
  have
• 6:00
  the
• 6:00
  more
• 6:01
  effective
• 6:01
  sometimes
• 6:02
  you
• 6:02
  can
• 6:02
  be
• 6:02
  like,
• 6:03
  I
• 6:03
  had
• 6:03
  no
• 6:03
  choice,
• 6:04
  but
• 6:04
  to
• 6:04
  be
• 6:05
  super
• 6:05
  effective.
• 6:06
  Whereas
• 6:06
  now
• 6:07
  I
• 6:07
  have
• 6:07
  five
• 6:07
  days
• 6:07
  a
• 6:07
  week,
• 6:08
  although
• 6:08
  they
• 6:08
  are
• 6:08
  school
• 6:08
  days,
• 6:09
  which
• 6:09
  are
• 6:09
  ridiculously
• 6:10
  short.
• 6:11
  I
• 6:11
  probably
• 6:11
  don't
• 6:11
  get
• 6:12
  half
• 6:12
  as
• 6:12
  much
• 6:13
  done
• 6:13
  as
• 6:13
  I
• 6:13
  used
• 6:13
  to
• 6:14
  do
• 6:14
  in
• 6:14
  those
• 6:14
  two
• 6:14
  days
• 6:15
  when
• 6:15
  I
• 6:15
  was
• 6:15
  like
• 6:16
  superwoman.
• 6:17
  Nailing
• 6:18
  everything
• 6:18
  I
• 6:18
  needed
• 6:19
  to
• 6:19
  do
• 6:20
  really
• 6:20
  really
• 6:20
  well.
• 6:22
  I
• 6:22
  do
• 6:22
  think
• 6:22
  more
• 6:22
  time
• 6:23
  is
• 6:23
  helpful
• 6:24
  and
• 6:24
  certainly
• 6:24
  if
• 6:24
  your
• 6:25
  stress
• 6:25
  levels
• 6:26
  but
• 6:26
  you
• 6:27
  can
• 6:27
  start
• 6:28
  with
• 6:28
  the
• 6:28
  limited
• 6:29
  resources
• 6:30
  that
• 6:30
  you
• 6:30
  have
• 6:31
  and
• 6:31
  build
• 6:31
  from
• 6:32
  there.
• 6:33
  So
• 6:33
  the
• 6:33
  first
• 6:34
  step,
• 6:34
  I
• 6:34
  would
• 6:34
  say
• 6:35
  that
• 6:35
  it's
• 6:35
  essential
• 6:36
  is
• 6:36
  overcoming
• 6:37
  the
• 6:37
  fear.
• 6:38
  False
• 6:38
  evidence
• 6:39
  appearing
• 6:40
  real
• 6:40
  is
• 6:40
  how
• 6:40
  I
• 6:41
  like
• 6:41
  to
• 6:41
  think
• 6:41
  of
• 6:41
  fear.
• 6:42
  If
• 6:42
  you
• 6:42
  haven't
• 6:43
  read
• 6:43
  the
• 6:43
  book
• 6:43
  mindset
• 6:44
  by
• 6:44
  Carol
• 6:44
  Dweck,
• 6:45
  I
• 6:45
  would
• 6:45
  highly
• 6:45
  recommend
• 6:46
  it.
• 6:46
  That
• 6:47
  really
• 6:47
  helped
• 6:47
  me
• 6:47
  too
• 6:49
  see
• 6:49
  that,
• 6:49
  yeah,
• 6:50
  fine
• 6:50
  I
• 6:50
  probably
• 6:51
  was
• 6:51
  rubbish
• 6:52
  arts,
• 6:53
  marketing,
• 6:53
  speaking,
• 6:54
  coaching,
• 6:55
  all
• 6:55
  the
• 6:55
  things
• 6:56
  at
• 6:56
  the
• 6:56
  time.
• 6:57
  But
• 6:57
  I
• 6:57
  loved
• 6:57
  the
• 6:57
  idea
• 6:58
  that
• 6:59
  I
• 6:59
  gained
• 6:59
  from
• 6:59
  that
• 6:59
  book
• 7:00
  of
• 7:00
  the
• 7:00
  power
• 7:01
  of
• 7:01
  yet.
• 7:01
  I'm
• 7:02
  not
• 7:02
  that
• 7:02
  great
• 7:02
  at
• 7:02
  it
• 7:02
  yet,
• 7:03
  but
• 7:04
  I
• 7:04
  can
• 7:04
  practice
• 7:05
  and
• 7:05
  become
• 7:05
  better.
• 7:07
  Before
• 7:07
  reading
• 7:07
  this
• 7:07
  book,
• 7:08
  I
• 7:08
  was
• 7:08
  definitely
• 7:09
  a
• 7:09
  that's
• 7:10
  the
• 7:10
  way
• 7:10
  it
• 7:10
  is
• 7:11
  type
• 7:11
  of
• 7:11
  person
• 7:12
  with.
• 7:13
  I'm
• 7:13
  not
• 7:13
  good
• 7:13
  at
• 7:13
  that.
• 7:14
  That's
• 7:14
  all
• 7:14
  there
• 7:14
  is
• 7:15
  to
• 7:15
  it.
• 7:15
  there
• 7:15
  was
• 7:15
  no
• 7:15
  gray
• 7:16
  for
• 7:16
  me,
• 7:17
  so
• 7:17
  it
• 7:17
  was
• 7:17
  a
• 7:17
  really
• 7:17
  great
• 7:18
  learning
• 7:19
  to
• 7:19
  see
• 7:19
  that
• 7:19
  there
• 7:19
  was
• 7:19
  loads
• 7:20
  that
• 7:20
  I
• 7:20
  could
• 7:21
  do
• 7:21
  and
• 7:21
  build
• 7:21
  upon
• 7:22
  and
• 7:22
  it's
• 7:22
  just
• 7:22
  all
• 7:23
  skills.
• 7:25
  Next
• 7:25
  up
• 7:25
  your
• 7:25
  vision,
• 7:26
  mission
• 7:26
  and
• 7:26
  values.
• 7:27
  Have
• 7:28
  that
• 7:28
  powerful
• 7:28
  vision.
• 7:29
  I
• 7:29
  was
• 7:29
  lucky
• 7:30
  to
• 7:30
  go
• 7:30
  to
• 7:30
  a
• 7:30
  workshop
• 7:31
  at
• 7:31
  the
• 7:31
  time
• 7:32
  when
• 7:32
  I
• 7:32
  started
• 7:32
  my
• 7:32
  business
• 7:33
  and
• 7:33
  I
• 7:33
  still
• 7:33
  have
• 7:33
  it
• 7:33
  painted
• 7:34
  on
• 7:34
  my
• 7:34
  wall
• 7:34
  here
• 7:35
  of
• 7:35
  the
• 7:35
  difference
• 7:36
  that
• 7:36
  I
• 7:36
  wanted
• 7:36
  to
• 7:36
  make.
• 7:38
  Just
• 7:38
  know
• 7:38
  that
• 7:38
  you
• 7:38
  can
• 7:39
  make
• 7:39
  a
• 7:39
  massive
• 7:39
  difference,
• 7:40
  even
• 7:40
  if
• 7:41
  it
• 7:41
  is
• 7:41
  just
• 7:41
  in
• 7:41
  your
• 7:41
  free
• 7:42
  marketing
• 7:42
  and
• 7:42
  you
• 7:42
  feel
• 7:43
  like
• 7:43
  nothing's
• 7:43
  working.
• 7:44
  The
• 7:45
  more
• 7:45
  value
• 7:45
  you
• 7:45
  offer,
• 7:46
  the
• 7:47
  more
• 7:47
  eventually
• 7:48
  the
• 7:48
  value
• 7:48
  will
• 7:49
  come
• 7:49
  back
• 7:49
  to
• 7:49
  you.
• 7:50
  So
• 7:50
  trust
• 7:50
  in
• 7:51
  that.
• 7:52
  Setting
• 7:53
  financial
• 7:53
  goals
• 7:54
  was
• 7:54
  my
• 7:54
  next
• 7:54
  step.
• 7:55
  I
• 7:55
  soon
• 7:55
  saw
• 7:56
  that
• 7:56
  it
• 7:56
  was
• 7:56
  actually
• 7:57
  impossible
• 7:57
  to
• 7:58
  reach
• 7:58
  my
• 7:58
  financial
• 7:58
  goal,
• 7:59
  which
• 7:59
  is
• 7:59
  what
• 8:00
  helped
• 8:00
  me
• 8:00
  to
• 8:00
  go
• 8:01
  into
• 8:01
  businesses,
• 8:02
  gain
• 8:02
  bigger
• 8:02
  contracts.
• 8:03
  Do
• 8:04
  public
• 8:04
  speaking,
• 8:05
  do
• 8:05
  different
• 8:06
  things
• 8:07
  as
• 8:07
  well
• 8:07
  as
• 8:07
  coaching,
• 8:08
  to
• 8:08
  be
• 8:08
  able
• 8:08
  to
• 8:08
  reach
• 8:09
  that
• 8:09
  financial
• 8:09
  goal.
• 8:11
  Next
• 8:11
  up
• 8:11
  was
• 8:12
  decides
• 8:12
  on
• 8:12
  a
• 8:12
  business
• 8:13
  format
• 8:13
  and
• 8:13
  set
• 8:13
  up
• 8:13
  a
• 8:14
  business
• 8:14
  bank
• 8:14
  account.
• 8:15
  The
• 8:16
  difference
• 8:16
  between
• 8:17
  a
• 8:17
  sole
• 8:17
  trader
• 8:18
  and
• 8:18
  limited
• 8:18
  company,
• 8:19
  you
• 8:19
  can
• 8:19
  Google
• 8:19
  that.
• 8:20
  I
• 8:20
  am
• 8:20
  not
• 8:20
  an
• 8:21
  advisor,
• 8:21
  I
• 8:22
  signed
• 8:22
  up
• 8:22
  as
• 8:22
  a
• 8:22
  sole
• 8:23
  trader
• 8:23
  and
• 8:23
  it
• 8:24
  worked
• 8:24
  super
• 8:25
  well
• 8:25
  for
• 8:25
  me
• 8:26
  because
• 8:26
  you
• 8:26
  can
• 8:26
  do
• 8:26
  it
• 8:26
  quickly.
• 8:27
  You
• 8:27
  don't
• 8:27
  have
• 8:28
  to
• 8:28
  spend
• 8:28
  out
• 8:28
  a
• 8:28
  lot
• 8:28
  of
• 8:28
  money.
• 8:29
  You
• 8:29
  don't
• 8:29
  have
• 8:29
  to
• 8:29
  have
• 8:30
  an
• 8:30
  expensive
• 8:30
  accountant.
• 8:31
  You
• 8:31
  can
• 8:31
  literally
• 8:32
  register
• 8:33
  on
• 8:33
  the
• 8:34
  UK
• 8:34
  government
• 8:35
  website.
• 8:35
  Obviously,
• 8:35
  if
• 8:36
  you're
• 8:36
  in
• 8:36
  different
• 8:36
  parts
• 8:36
  of
• 8:36
  the
• 8:37
  world,
• 8:37
  This
• 8:37
  may
• 8:37
  be
• 8:38
  completely
• 8:38
  different.
• 8:39
  But
• 8:39
  you
• 8:39
  can
• 8:40
  register
• 8:40
  instantly
• 8:41
  and
• 8:42
  start
• 8:42
  trading.
• 8:43
  That
• 8:44
  was
• 8:44
  a
• 8:44
  really
• 8:44
  nice,
• 8:45
  quick,
• 8:45
  easy
• 8:45
  way
• 8:46
  to
• 8:46
  start,
• 8:46
  which
• 8:47
  didn't
• 8:47
  have
• 8:48
  me
• 8:48
  spending
• 8:48
  money
• 8:48
  and
• 8:48
  going
• 8:49
  down
• 8:49
  a
• 8:49
  big
• 8:49
  rabbit
• 8:50
  hole,
• 8:50
  but
• 8:51
  There
• 8:51
  are
• 8:52
  legal
• 8:52
  reasons
• 8:53
  where
• 8:53
  you
• 8:53
  may
• 8:53
  want
• 8:54
  to
• 8:54
  be
• 8:54
  a
• 8:54
  limited
• 8:54
  company.
• 8:55
  That's
• 8:55
  up
• 8:56
  to
• 8:56
  you
• 8:56
  to
• 8:56
  have
• 8:57
  a
• 8:57
  look
• 8:57
  into
• 8:57
  what
• 8:58
  will
• 8:58
  be
• 8:58
  most
• 8:58
  suitable
• 8:58
  for
• 8:59
  you.
• 9:01
  Next
• 9:01
  up
• 9:01
  Is
• 9:02
  set
• 9:02
  up
• 9:02
  professional
• 9:03
  indemnity
• 9:03
  insurance,
• 9:04
  I
• 9:04
  used
• 9:05
  Hiscox,
• 9:06
  which
• 9:06
  was
• 9:06
  great.
• 9:07
  At
• 9:07
  the
• 9:07
  time
• 9:07
  it
• 9:07
  was
• 9:08
  around
• 9:08
  10
• 9:08
  pound
• 9:08
  a
• 9:08
  month.
• 9:09
  It
• 9:09
  is
• 9:10
  now
• 9:10
  way
• 9:10
  more
• 9:11
  expensive
• 9:11
  because
• 9:11
  it
• 9:11
  does
• 9:12
  go
• 9:12
  up
• 9:12
  depending
• 9:13
  on
• 9:13
  how
• 9:13
  much
• 9:13
  you're
• 9:13
  earning.
• 9:14
  Next
• 9:14
  up,
• 9:15
  identify
• 9:15
  your
• 9:15
  niche.
• 9:16
  So
• 9:16
  I've
• 9:16
  done
• 9:17
  lots
• 9:17
  and
• 9:17
  lots
• 9:17
  of
• 9:17
  episodes
• 9:18
  on
• 9:18
  this.
• 9:18
  I
• 9:19
  won't
• 9:19
  go
• 9:19
  into
• 9:19
  it
• 9:20
  extensively
• 9:20
  here
• 9:21
  because
• 9:21
  we
• 9:21
  have
• 9:21
  loads
• 9:22
  of
• 9:22
  other
• 9:22
  things
• 9:22
  to
• 9:23
  cover.
• 9:23
  But
• 9:24
  I
• 9:24
  have
• 9:25
  episode
• 9:25
  63,
• 9:26
  which
• 9:27
  was
• 9:27
  about
• 9:27
  niching
• 9:28
  and
• 9:29
  episode
• 9:29
  14,
• 9:30
  which
• 9:30
  was
• 9:30
  five
• 9:31
  steps
• 9:31
  to
• 9:31
  find
• 9:32
  a
• 9:32
  profitable
• 9:32
  niche.
• 9:33
  That's
• 9:33
  probably
• 9:33
  the
• 9:33
  most
• 9:34
  comprehensive
• 9:34
  one
• 9:35
  I
• 9:35
  have
• 9:35
  on
• 9:35
  niching.
• 9:36
  To
• 9:36
  market
• 9:37
  your
• 9:37
  business
• 9:38
  it's
• 9:38
  really
• 9:39
  hard
• 9:39
  to
• 9:40
  sell
• 9:40
  coaching.
• 9:41
  So
• 9:41
  you
• 9:41
  need
• 9:41
  to
• 9:42
  create
• 9:43
  this
• 9:43
  switch
• 9:43
  in
• 9:43
  your
• 9:43
  mind
• 9:44
  that
• 9:44
  you
• 9:44
  are
• 9:44
  solving
• 9:45
  people's
• 9:45
  problems
• 9:46
  because
• 9:46
  people
• 9:46
  pay
• 9:47
  to
• 9:48
  solve
• 9:48
  problems.
• 9:49
  So
• 9:49
  get
• 9:49
  super
• 9:50
  clear
• 9:50
  on
• 9:50
  who
• 9:50
  you
• 9:51
  help
• 9:51
  and
• 9:51
  how.
• 9:53
  Next
• 9:53
  up
• 9:53
  is
• 9:53
  get
• 9:54
  to
• 9:54
  know
• 9:54
  your
• 9:54
  ideal
• 9:54
  clients.
• 9:56
  don't
• 9:56
  spend
• 9:57
  too
• 9:57
  long
• 9:57
  in
• 9:58
  a
• 9:58
  room
• 9:58
  on
• 9:58
  your
• 9:58
  own
• 9:59
  going
• 9:59
  round
• 9:59
  and
• 9:59
  round
• 10:00
  this
• 10:00
  niching
• 10:00
  circle.
• 10:01
  Keep
• 10:02
  listening
• 10:03
  wherever
• 10:03
  you
• 10:03
  go
• 10:03
  people
• 10:04
  will
• 10:04
  always
• 10:04
  tell
• 10:05
  you
• 10:05
  about
• 10:05
  their
• 10:05
  problems.
• 10:05
  Keep
• 10:06
  listening
• 10:06
  To
• 10:06
  that
• 10:07
  market
• 10:07
  research
• 10:08
  to
• 10:08
  really
• 10:08
  see
• 10:09
  if
• 10:09
  this
• 10:09
  is
• 10:09
  something
• 10:09
  that
• 10:10
  people
• 10:10
  are
• 10:10
  prepared
• 10:11
  to
• 10:11
  pay
• 10:11
  for.
• 10:13
  Identify
• 10:13
  your
• 10:13
  offer
• 10:14
  comes
• 10:14
  next.
• 10:16
  Rather
• 10:16
  than
• 10:16
  selling
• 10:17
  six
• 10:17
  sessions
• 10:17
  of
• 10:17
  coaching,
• 10:18
  it
• 10:18
  works
• 10:19
  really
• 10:19
  well
• 10:19
  to
• 10:20
  create
• 10:20
  a
• 10:21
  tangible
• 10:22
  offer.
• 10:23
  I
• 10:23
  do
• 10:23
  this
• 10:23
  in
• 10:23
  my
• 10:24
  program.
• 10:24
  I
• 10:24
  call
• 10:24
  it
• 10:25
  my
• 10:25
  intangible
• 10:25
  to
• 10:25
  tangible
• 10:26
  process.
• 10:26
  So
• 10:26
  we
• 10:26
  take
• 10:27
  the
• 10:27
  intangible,
• 10:27
  which
• 10:28
  is
• 10:28
  coaching.
• 10:29
  And
• 10:29
  turn
• 10:30
  it
• 10:30
  into
• 10:31
  something
• 10:31
  that
• 10:31
  people
• 10:32
  understand
• 10:32
  enough
• 10:33
  to
• 10:33
  pay
• 10:33
  for.
• 10:35
  Next
• 10:35
  up
• 10:35
  for
• 10:35
  me
• 10:36
  was
• 10:36
  linked
• 10:36
  in.
• 10:37
  So
• 10:37
  how
• 10:37
  can
• 10:38
  you
• 10:38
  get
• 10:38
  out
• 10:38
  there
• 10:39
  and
• 10:39
  tell
• 10:39
  as
• 10:39
  many
• 10:40
  people
• 10:40
  as
• 10:40
  possible,
• 10:41
  what
• 10:41
  you
• 10:42
  do
• 10:42
  and
• 10:43
  growing
• 10:43
  your
• 10:43
  audience
• 10:44
  is
• 10:44
  the
• 10:44
  biggest
• 10:44
  thing
• 10:45
  I
• 10:45
  have
• 10:45
  ever
• 10:45
  learned.
• 10:46
  And
• 10:46
  the
• 10:46
  most
• 10:47
  powerful.
• 10:47
  So
• 10:48
  ensure
• 10:49
  that
• 10:49
  you
• 10:49
  aren't
• 10:49
  stagnant,
• 10:50
  just
• 10:50
  sharing
• 10:51
  posts
• 10:51
  with
• 10:51
  the
• 10:51
  same
• 10:51
  old
• 10:52
  people.
• 10:52
  You
• 10:53
  need
• 10:53
  to
• 10:53
  have
• 10:53
  a
• 10:53
  way
• 10:53
  of
• 10:54
  growing
• 10:54
  that
• 10:54
  audience
• 10:55
  every
• 10:55
  single
• 10:55
  month
• 10:56
  to
• 10:56
  be
• 10:56
  able
• 10:56
  to
• 10:56
  grow
• 10:57
  your
• 10:57
  business
• 10:57
  every
• 10:57
  single
• 10:58
  month.
• 10:59
  Next
• 10:59
  up
• 11:00
  is
• 11:00
  website
• 11:00
  and
• 11:00
  email
• 11:01
  address.
• 11:01
  This
• 11:02
  comes
• 11:02
  a
• 11:02
  lot
• 11:02
  later
• 11:03
  than
• 11:03
  most
• 11:03
  people
• 11:03
  realize,
• 11:04
  because
• 11:04
  in
• 11:04
  the
• 11:04
  beginning
• 11:05
  you
• 11:05
  have
• 11:05
  so
• 11:05
  little
• 11:06
  clarity
• 11:06
  about
• 11:07
  who
• 11:07
  you're
• 11:07
  helping
• 11:08
  and
• 11:08
  how
• 11:08
  you're
• 11:08
  helping
• 11:09
  them.
• 11:09
  So
• 11:09
  it's
• 11:10
  usually
• 11:10
  best
• 11:10
  to
• 11:11
  do
• 11:11
  your
• 11:11
  website.
• 11:11
  Once
• 11:12
  you
• 11:12
  have
• 11:12
  that
• 11:13
  clarity.
• 11:14
  By
• 11:14
  now
• 11:15
  you
• 11:15
  may
• 11:15
  have
• 11:16
  some
• 11:16
  clients.
• 11:16
  Congratulations.
• 11:17
  So
• 11:18
  now
• 11:18
  it's
• 11:18
  about
• 11:19
  having
• 11:19
  a
• 11:19
  great
• 11:20
  onboarding
• 11:20
  system.
• 11:21
  I
• 11:21
  have
• 11:21
  a
• 11:22
  onboarding
• 11:22
  guide
• 11:22
  you
• 11:23
  can
• 11:23
  buy
• 11:23
  for
• 11:23
  seven
• 11:23
  pounds,
• 11:24
  which
• 11:24
  I'll
• 11:24
  link
• 11:24
  in
• 11:24
  the
• 11:24
  show
• 11:25
  notes.
• 11:25
  Which
• 11:26
  covers
• 11:27
  the
• 11:27
  full
• 11:27
  onboarding
• 11:28
  process
• 11:29
  so
• 11:29
  you
• 11:29
  create
• 11:30
  a
• 11:30
  powerful
• 11:30
  experience
• 11:31
  for
• 11:31
  your
• 11:31
  new
• 11:32
  client.
• 11:33
  So,
• 11:33
  let
• 11:34
  me
• 11:34
  summarize
• 11:34
  today's
• 11:35
  episode.
• 11:35
  I
• 11:36
  know
• 11:36
  that
• 11:36
  this
• 11:36
  was
• 11:36
  a
• 11:37
  whistle-stop
• 11:37
  tour.
• 11:38
  So
• 11:38
  firstly
• 11:39
  overcoming
• 11:40
  these
• 11:40
  fears
• 11:40
  and
• 11:40
  building
• 11:41
  your
• 11:41
  confidence.
• 11:42
  Next
• 11:43
  up
• 11:43
  is
• 11:43
  your
• 11:43
  vision,
• 11:44
  mission
• 11:44
  and
• 11:44
  values.
• 11:46
  Then
• 11:46
  your
• 11:46
  financial
• 11:47
  goals
• 11:47
  to
• 11:47
  ensure
• 11:48
  that
• 11:48
  what
• 11:48
  you're
• 11:48
  aiming
• 11:48
  for
• 11:49
  is
• 11:49
  possible
• 11:50
  with
• 11:50
  the
• 11:50
  services
• 11:50
  you're
• 11:51
  providing.
• 11:51
  Next
• 11:52
  up
• 11:52
  is
• 11:52
  decide
• 11:53
  on
• 11:53
  a
• 11:53
  business
• 11:53
  format
• 11:54
  and
• 11:54
  set
• 11:54
  up
• 11:54
  a
• 11:54
  business
• 11:54
  bank
• 11:55
  account.
• 11:55
  I
• 11:55
  recommend
• 11:56
  Starling
• 11:57
  and
• 11:57
  Monzo
• 11:58
  as
• 11:58
  two
• 11:58
  great
• 11:59
  bank
• 11:59
  accounts.
• 12:01
  Set
• 12:01
  up
• 12:01
  professional
• 12:02
  indemnity
• 12:02
  insurance
• 12:03
  for
• 12:03
  coaching,
• 12:04
  training,
• 12:04
  and
• 12:04
  education.
• 12:06
  Next
• 12:06
  up,
• 12:07
  identify
• 12:07
  your
• 12:07
  niche,
• 12:08
  then
• 12:09
  get
• 12:09
  to
• 12:09
  know
• 12:09
  your
• 12:09
  ideal
• 12:10
  clients.
• 12:11
  Create
• 12:11
  a
• 12:12
  amazing
• 12:12
  offer
• 12:13
  and
• 12:14
  tell
• 12:14
  as
• 12:14
  many
• 12:14
  people
• 12:15
  as
• 12:15
  you
• 12:15
  can
• 12:16
  about
• 12:16
  that
• 12:16
  offer.
• 12:17
  Finally
• 12:18
  create
• 12:18
  a
• 12:18
  great
• 12:19
  website
• 12:20
  and
• 12:20
  a
• 12:20
  great
• 12:20
  onboarding
• 12:21
  process
• 12:21
  and
• 12:22
  contracts
• 12:22
  so
• 12:22
  you
• 12:22
  build
• 12:23
  a
• 12:23
  solid
• 12:23
  brand
• 12:23
  and
• 12:24
  create
• 12:24
  a
• 12:24
  great
• 12:24
  impact
• 12:25
  on
• 12:25
  your
• 12:25
  future
• 12:25
  clients.
• 12:27
  I
• 12:27
  wanted
• 12:27
  to
• 12:27
  add
• 12:28
  a
• 12:28
  caveat
• 12:29
  here
• 12:29
  that
• 12:30
  there
• 12:30
  are
• 12:30
  so
• 12:31
  many
• 12:31
  nuances.
• 12:32
  So
• 12:32
  I
• 12:32
  don't
• 12:32
  want
• 12:33
  to
• 12:33
  give
• 12:33
  you
• 12:33
  the
• 12:33
  impression
• 12:34
  that
• 12:34
  you
• 12:34
  can
• 12:35
  just
• 12:35
  tick
• 12:35
  off
• 12:35
  these
• 12:36
  things
• 12:36
  off
• 12:36
  the
• 12:36
  list
• 12:37
  and
• 12:38
  then
• 12:38
  become
• 12:38
  successful.
• 12:39
  It's
• 12:40
  a
• 12:40
  skill
• 12:41
  that
• 12:41
  you
• 12:41
  master
• 12:41
  just
• 12:42
  like
• 12:42
  coaching.
• 12:43
  So
• 12:43
  the
• 12:43
  more
• 12:43
  you
• 12:43
  can
• 12:43
  think
• 12:44
  about
• 12:44
  marketing
• 12:45
  and
• 12:45
  sales
• 12:46
  has
• 12:46
  a
• 12:46
  skill
• 12:47
  that
• 12:47
  is
• 12:47
  going
• 12:47
  to
• 12:47
  take
• 12:48
  years
• 12:48
  and
• 12:48
  hundreds
• 12:49
  of
• 12:49
  hours
• 12:49
  to
• 12:50
  practice.
• 12:50
  Just
• 12:51
  like
• 12:51
  your
• 12:51
  coaching
• 12:52
  has,
• 12:53
  then
• 12:53
  you
• 12:53
  will
• 12:53
  be
• 12:54
  successful,
• 12:54
  but
• 12:55
  just
• 12:55
  know
• 12:55
  that
• 12:55
  you
• 12:56
  can't
• 12:56
  be
• 12:56
  great
• 12:57
  when
• 12:57
  you
• 12:57
  start,
• 12:58
  you
• 12:58
  are
• 12:58
  going
• 12:58
  to
• 12:58
  have
• 12:58
  to
• 12:58
  practice.
• 12:59
  You're
• 12:59
  going
• 12:59
  to
• 12:59
  have
• 12:59
  to
• 13:00
  lean
• 13:00
  into
• 13:00
  things.
• 13:00
  You're
• 13:00
  going
• 13:01
  to
• 13:01
  have
• 13:01
  to
• 13:01
  learn
• 13:01
  so
• 13:02
  much.
• 13:03
  I
• 13:03
  have
• 13:03
  probably
• 13:03
  spent.
• 13:04
  70,000.
• 13:06
  I
• 13:06
  dread
• 13:06
  to
• 13:06
  think
• 13:07
  learning
• 13:07
  all
• 13:07
  of
• 13:08
  this
• 13:08
  business
• 13:08
  stuff,
• 13:09
  but
• 13:09
  I
• 13:09
  know
• 13:09
  now,
• 13:09
  and
• 13:10
  thousands
• 13:10
  and
• 13:10
  thousands
• 13:11
  of
• 13:11
  hours,
• 13:12
  continuously
• 13:13
  refining,
• 13:13
  perfecting,
• 13:15
  learning
• 13:15
  new
• 13:15
  things,
• 13:16
  keeping
• 13:16
  up
• 13:17
  with
• 13:17
  how
• 13:17
  things
• 13:17
  change
• 13:18
  once
• 13:18
  you
• 13:18
  finally
• 13:19
  got
• 13:19
  to
• 13:19
  grips
• 13:19
  with
• 13:19
  something.
• 13:20
  So
• 13:21
  it's
• 13:21
  something
• 13:21
  you
• 13:21
  want
• 13:22
  to
• 13:22
  invest
• 13:23
  your
• 13:23
  time
• 13:24
  into
• 13:24
  invest
• 13:24
  money
• 13:25
  into
• 13:26
  learning
• 13:26
  all
• 13:26
  of
• 13:26
  these
• 13:27
  skills.
• 13:28
  It's
• 13:28
  this,
• 13:29
  that
• 13:29
  is
• 13:29
  going
• 13:29
  to
• 13:29
  create
• 13:30
  a
• 13:30
  successful
• 13:31
  coaching
• 13:31
  business.
• 13:32
  Sadly,
• 13:32
  not
• 13:33
  your
• 13:33
  amazing
• 13:34
  coaching
• 13:34
  skills,
• 13:35
  because
• 13:35
  if
• 13:35
  we
• 13:35
  can't
• 13:35
  get
• 13:36
  anyone
• 13:36
  in
• 13:36
  the
• 13:36
  door,
• 13:37
  you're
• 13:37
  not
• 13:37
  going
• 13:37
  to
• 13:37
  be
• 13:37
  able
• 13:38
  to
• 13:38
  practice
• 13:38
  those
• 13:39
  amazing
• 13:39
  coaching
• 13:39
  skills.
• 13:40
  So,
• 13:41
  yeah.
• 13:41
  Think
• 13:42
  about
• 13:42
  this
• 13:42
  as
• 13:42
  a
• 13:42
  priority.
• 13:43
  If
• 13:43
  you
• 13:43
  want
• 13:43
  to
• 13:44
  make
• 13:44
  a
• 13:44
  difference
• 13:45
  with
• 13:45
  your
• 13:45
  skills,
• 13:46
  which
• 13:46
  I
• 13:46
  know
• 13:46
  you
• 13:47
  do,
• 13:47
  then
• 13:48
  decide
• 13:49
  that
• 13:49
  you
• 13:49
  are
• 13:49
  going
• 13:49
  to
• 13:50
  a
• 13:50
  hundred
• 13:50
  percent
• 13:50
  go
• 13:51
  all
• 13:51
  in
• 13:51
  and
• 13:51
  then
• 13:52
  marketing
• 13:53
  and
• 13:53
  sales
• 13:53
  for
• 13:53
  your
• 13:54
  business.
• 13:54
  So
• 13:54
  you
• 13:55
  do
• 13:55
  create
• 13:55
  a
• 13:56
  massive
• 13:56
  impact
• 13:56
  in
• 13:57
  the
• 13:57
  world.
• 13:58
  If
• 13:58
  you
• 13:58
  would
• 13:58
  like
• 13:58
  my
• 13:59
  help,
• 13:59
  this
• 13:59
  is
• 13:59
  what
• 14:00
  I
• 14:00
  do.
• 14:00
  So
• 14:00
  I
• 14:01
  will
• 14:01
  share
• 14:01
  the
• 14:02
  links,
• 14:02
  my
• 14:02
  mentorship
• 14:03
  program,
• 14:03
  the
• 14:03
  business
• 14:03
  of
• 14:04
  coaching
• 14:04
  in
• 14:05
  the
• 14:05
  show
• 14:05
  notes.
• 14:06
  I
• 14:06
  have
• 14:06
  a
• 14:07
  special
• 14:07
  offer
• 14:08
  in
• 14:08
  June
• 14:08
  of
• 14:09
  a
• 14:09
  12
• 14:09
  month
• 14:09
  payment
• 14:10
  plan,
• 14:11
  even
• 14:11
  though
• 14:11
  it's
• 14:11
  a
• 14:11
  six
• 14:11
  month
• 14:12
  mentorship
• 14:12
  program.
• 14:13
  So
• 14:13
  you
• 14:13
  can
• 14:14
  start
• 14:14
  today
• 14:15
  for
• 14:15
  270
• 14:16
  a
• 14:16
  month.
• 14:17
  And
• 14:17
  think
• 14:17
  about
• 14:18
  your
• 14:18
  return
• 14:18
  on
• 14:18
  investment.
• 14:19
  How
• 14:19
  much
• 14:19
  time
• 14:20
  are
• 14:20
  you
• 14:20
  wasting
• 14:21
  staying
• 14:21
  stuck?
• 14:22
  When
• 14:22
  you
• 14:22
  could
• 14:22
  have
• 14:23
  real
• 14:23
  support
• 14:23
  from
• 14:24
  someone
• 14:24
  who
• 14:24
  actually
• 14:25
  cares
• 14:25
  about
• 14:25
  you
• 14:26
  and
• 14:26
  actually
• 14:26
  wants
• 14:27
  you
• 14:27
  to
• 14:27
  become
• 14:28
  successful.
• 14:29
  This
• 14:29
  is
• 14:30
  a
• 14:30
  mission
• 14:30
  for
• 14:30
  me,
• 14:31
  rather
• 14:31
  than
• 14:32
  a
• 14:32
  business.
• 14:32
  Anyone
• 14:33
  will
• 14:33
  know
• 14:33
  that.
• 14:33
  My
• 14:34
  children
• 14:34
  know
• 14:35
  that.
• 14:35
  So
• 14:36
  I
• 14:36
  I'm
• 14:37
  super
• 14:38
  keen
• 14:38
  to
• 14:38
  help
• 14:38
  more
• 14:39
  qualified
• 14:39
  coaches
• 14:40
  make
• 14:40
  the
• 14:40
  difference
• 14:41
  that
• 14:41
  they
• 14:41
  are
• 14:41
  here
• 14:41
  for
• 14:42
  a,
• 14:42
  not
• 14:42
  have
• 14:42
  to
• 14:42
  go
• 14:43
  back
• 14:43
  to
• 14:43
  their
• 14:43
  day
• 14:44
  job.
• 14:45
  So
• 14:45
  wherever
• 14:45
  you
• 14:46
  are
• 14:46
  in
• 14:46
  your
• 14:46
  coaching
• 14:47
  journey,
• 14:47
  go
• 14:48
  for
• 14:48
  it.
• 14:48
  Commit
• 14:48
  to
• 14:49
  going
• 14:49
  all
• 14:49
  in.
• 14:50
  And
• 14:50
  like
• 14:51
  I
• 14:51
  say,
• 14:51
  at
• 14:51
  the
• 14:51
  end
• 14:51
  of
• 14:52
  every
• 14:52
  episode,
• 14:53
  trust
• 14:53
  yourself,
• 14:53
  believe
• 14:54
  in
• 14:54
  yourself
• 14:55
  and
• 14:55
  be
• 14:55
  the
• 14:55
  wise
• 14:55
  Gardner
• 14:56
  who
• 14:56
  keeps
• 14:56
  on
• 14:57
  watering
• 14:57
  the
• 14:57
  seed.
• 14:58
  Microphone (Samson Q2U Microphone): Thank
• 14:58
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• 14:59
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• 15:03
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• 15:05
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• 15:05
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• 15:06
  Microphone (Samson Q2U Microphone): my
• 15:06
  Microphone (Samson Q2U Microphone): website
• 15:07
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 15:10
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• 15:10
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• 15:13
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 15:15
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• 15:16
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• 15:17
  Microphone (Samson Q2U Microphone): links
• 15:17
  Microphone (Samson Q2U Microphone): in
• 15:17
  Microphone (Samson Q2U Microphone): the
• 15:17
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• 15:17
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• 15:19
  Microphone (Samson Q2U Microphone): Let
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• 15:20
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• 15:20
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• 15:21
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• 15:21
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• 15:21
  Microphone (Samson Q2U Microphone): useful.
• 15:22
  Microphone (Samson Q2U Microphone): Share
• 15:22
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• 15:22
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• 15:23
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• 15:23
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• 15:24
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• 15:24
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• 15:24
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• 15:25
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• 15:25
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• 15:26
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• 15:26
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• 15:26
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• 15:28
  Microphone (Samson Q2U Microphone): Remember
• 15:29
  Microphone (Samson Q2U Microphone): to
• 15:29
  Microphone (Samson Q2U Microphone): trust
• 15:29
  Microphone (Samson Q2U Microphone): yourself,
• 15:30
  Microphone (Samson Q2U Microphone): believe
• 15:30
  Microphone (Samson Q2U Microphone): in
• 15:30
  Microphone (Samson Q2U Microphone): yourself
• 15:31
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• 15:31
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• 15:31
  Microphone (Samson Q2U Microphone): the
• 15:31
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• 15:32
  Microphone (Samson Q2U Microphone): Gardner
• 15:32
  Microphone (Samson Q2U Microphone): who
• 15:32
  Microphone (Samson Q2U Microphone): keeps
• 15:33
  Microphone (Samson Q2U Microphone): on
• 15:33
  Microphone (Samson Q2U Microphone): watering
• 15:34
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• 15:34
  Microphone (Samson Q2U Microphone): seed.
• 15:35
  Microphone (Samson Q2U Microphone): Get
• 15:35
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• 15:35
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• 15:35
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• 15:36
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• 15:36
  Microphone (Samson Q2U Microphone): greatly
• 15:37
  Microphone (Samson Q2U Microphone): and
• 15:37
  Microphone (Samson Q2U Microphone): try.