Speed, Authenticity, and the Future of Higher Ed Marketing

The Enrollment Clinic · May 7, 2026 · 41m · transcript

In this episode of The Enrollment Clinic, Gjergj Dollani sits down with Rob Clark and Chris Rapozo, co-authors of The Attention Gap, to unpack why so many colleges struggle to break through online despite spending heavily on marketing.

The conversation dives into the growing disconnect between how universities market themselves and how students actually discover schools today. Rob shares how he helped generate over 5 billion social media views, while Chris explains how years in higher ed marketing and podcasting led him to co-write a book challenging the industry’s traditional approach to…