Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Price vs. Value: Why Your Product Isn't Too Expensive

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Price vs. Value: Why Your Product Isn't Too Expensive · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the show. Apologies before I begin because
• 0:06
  today is a late night recording and I'm not in my audio booth so
• 0:10
  expect to hear some noise bleeding in from the background.
• 0:14
  Now let's see. OK, so listener shout out and
• 0:20
  I'm shouting out Uzoma or Ranibo.
• 0:23
  I hope I'm pronouncing your name correctly.
• 0:25
  He's a copywriting coach based out of Lagos, Nigeria.
• 0:29
  He we have exchanged a few LinkedIn messages.
• 0:34
  Of course, he found me because of the podcast and he was real
• 0:39
  grateful about the business wisdom that I put out over here
• 0:42
  on the podcast and let's see what else.
• 0:44
  And he also said that my sales and marketing strategies are
• 0:47
  profound. And I'm really grateful for the
• 0:52
  kind words. And I'd like to thank Uzoma
• 0:55
  Oranibo and all of the podcast listeners who share his
• 0:59
  sentiments that I'm going to do my best to make sure that your
• 1:02
  confidence in me is justified. So keep listening.
• 1:07
  Also keep sharing if you find any content here valuable, so
• 1:12
  share with other people. Then if you think there's
• 1:14
  anything here that needs clarification, connect with me
• 1:18
  and I'll answer. I definitely answer all my
• 1:20
  messages within A 12 ish, 24 hour ish window.
• 1:26
  So reach out and let's have a chat.
• 1:30
  So today I'd like us to make a detour from what we're
• 1:34
  discussing. And that's because I had a chat
• 1:37
  with some folks earlier, all two people who are an employee of a
• 1:44
  client of mine. Well, OK, Well, we had to have
• 1:49
  the pricing conversation because I noticed that it's something
• 1:51
  that keeps coming up time and time again.
• 1:54
  And for some reason, we can't seem to get sales people to get
• 2:01
  rid of this pricing thing in their heads.
• 2:05
  Although in my own case, I would say I was lucky because of some
• 2:08
  experiences that I had very early in business.
• 2:10
  And I'm going to talk about it as the podcast, you know, as we
• 2:15
  continue with this podcast episode.
• 2:18
  But I'd like to talk to those who are not the owners of the
• 2:22
  business. I mean, if you are self-employed
• 2:25
  or you're the business owner and you have pricing hang ups, you
• 2:27
  know, I understand because, you know, we start off the business
• 2:31
  in the beginning. The business is you and you are
• 2:33
  the business. So it's OK to take things
• 2:35
  personal. I mean, I understand 100%.
• 2:39
  But The thing is, if you have a job to do as a salesperson or as
• 2:42
  a customer service person, as a marketing person, you really
• 2:46
  can't have hang ups over whether the price is realistic or not.
• 2:52
  The thing is the price is the price.
• 2:54
  Someone is definitely selling out those prices.
• 2:56
  Your job is to figure out whether you can sell at this
• 2:58
  price or not. I would advise you guys to take
• 3:03
  the challenge, try and sell at those prices if you think it's
• 3:07
  unrealistic. I think you should might be
• 3:12
  harsh, but I really think maybe you should look for another
• 3:14
  organization where people sell cheaper enough and you have more
• 3:19
  faith in what the other business owner is trying to do.
• 3:24
  But we shouldn't give ourselves all these pricing hang ups.
• 3:28
  So any of the employees in question are responsible for
• 3:32
  selling expensive installation systems things in the electrical
• 3:37
  space. I haven't been talking about
• 3:38
  them yet because the Commission is still ongoing and I prefer to
• 3:43
  wrap things up with the client. Be sure that everybody's happy
• 3:48
  and we're able to achieve the goals that we started off in the
• 3:50
  beginning. So it's only when I'm done with
• 3:53
  that, that then I make podcast episodes about that.
• 3:55
  So I might talk about them in detail in the future.
• 4:00
  But this is pretty much what I told the team that the function
• 4:06
  of price in a business right now, currently world over,
• 4:11
  pricing is either cost based or value based.
• 4:16
  You're going to find other theories of pricing, including
• 4:20
  what's it called, auction based pricing, you know, like Google
• 4:27
  and what's this other one, the taxi people, the taxi people,
• 4:33
  the Oibo taxi company, what's it called?
• 4:37
  Bolts and the rest of them. So where the price goes up or
• 4:43
  down depending on the level of demand, you know, things like
• 4:46
  that. So yeah, they're all those fancy
• 4:48
  theories on pricing. But for average folks like you
• 4:51
  and me, you'll find that the cost of your business or your
• 4:53
  services is going to be either cost based or value based.
• 4:57
  Cost based just means you're taking into account the fixed or
• 5:01
  variable costs that go into producing this thing.
• 5:04
  How much do you pay for NEPA? How much do you pay service
• 5:07
  people? How much are you paying for
• 5:08
  fuel? What else?
• 5:11
  All those costs, fixed costs, variable costs, everything
• 5:13
  together. And if it costs you, you know,
• 5:18
  you just add everything together and then how much do you want to
• 5:20
  put in your pocket to drop down on top average it divided by the
• 5:24
  number of customers you think you're going to get and that's
• 5:27
  it. That's your cost.
• 5:29
  Now the thing about cost based pricing is this, especially if
• 5:33
  you're in a place like Nigeria where in recent times inflation
• 5:38
  has just gone really crazy. The cost of the input, OK, well
• 5:44
  labour, the cost of labour has been staying fairly ish
• 5:49
  constant. We only just had an increase in
• 5:51
  the minimum wage. That's for those who are
• 5:55
  government workers. So you can say maybe the cost of
• 5:57
  labour is fairly constant, but the cost of materials keeps
• 6:00
  going up and up and up and up and up.
• 6:02
  So there are some businesses where to be honest, if the
• 6:06
  business is running on a cost based thing, you have no control
• 6:09
  over that. If the price of cement has gone
• 6:12
  from X to Y over the course of the last four months, then the
• 6:16
  cost has changed. It's that simple.
• 6:19
  It is either the business owner will keep quiet and swallow the
• 6:22
  loss himself or the business owner is going to put it on top
• 6:27
  of the goods. So if you're a sales person or
• 6:30
  you're a marketer for this sort of person, it's not in your
• 6:33
  hand. If it's cost based, it's cost
• 6:35
  based. It's that simple.
• 6:36
  If the cost of fuel has gone up, if the cost of wires has gone
• 6:40
  up, if the cost of cement has gone up, or if it's an eatery
• 6:44
  and the cost of beans and Gary has gone up, if it has gone up,
• 6:47
  it has gone up. It's that simple.
• 6:49
  It's none of your business. Your job is to sell.
• 6:51
  Your job is to do social media marketing.
• 6:53
  Just do your job the best that you can.
• 6:56
  Your job is not to say Madam, we can't sell more fufu because the
• 7:01
  price is high, Madam. If you bring the fufu low, then
• 7:05
  we'll sell more. That's not your place.
• 7:08
  Your job is sell the best way you can.
• 7:11
  If it's cost based, it's cost based.
• 7:13
  Then there's the value based pricing.
• 7:16
  Value. The theory behind value based
• 7:18
  pricing is this, that when you're going to sell your
• 7:21
  product or your service, you're going to put a price that people
• 7:24
  in the market are willing to bear.
• 7:27
  So The thing is this, yes, you might think you're Olga or
• 7:31
  you're Madam that the product is expensive, but the question is,
• 7:36
  is there one other person, maybe two or three other people who
• 7:40
  are selling at that price range? You will find that the answer is
• 7:43
  yes. You will find that there are
• 7:46
  also another 4-5 or six who are selling higher than the current
• 7:52
  price range and they're still in business.
• 7:55
  So looking at things from a value based pricing perspective,
• 7:59
  if the market can accommodate XYZ prices which are your own
• 8:04
  level or higher than then what are you complaining about?
• 8:08
  The thing is you try and figure out these other people that are
• 8:11
  selling at our price, how are they doing it?
• 8:15
  All these other people that are selling above our own price, how
• 8:19
  are they doing it? What are the tips, the tricks,
• 8:22
  the techniques, the tactics do whatever.
• 8:25
  Let's try and figure out how are they doing it because chances,
• 8:30
  the chances that you are the most expensive person in your
• 8:32
  market is very, very low. Trust me, you might think your
• 8:36
  prices are high right now go and look in the market.
• 8:39
  You'll find one or two people who are priced more than you.
• 8:44
  So bottom line, what I'm trying to say is this, if you're the
• 8:47
  business owner and you're afraid you understand just your price
• 8:50
  up and down, no problem. I, I feel you.
• 8:55
  It's something that we service based professionals we face all
• 9:00
  the time. So I get you.
• 9:02
  I feel you, but that's a different conversation.
• 9:04
  I'm talking to people now who are the employees.
• 9:07
  Just remove your mind from this whole pricing thing.
• 9:10
  The price has been fixed. It is fixed.
• 9:14
  Can you settle it? Take the challenge, rise to the
• 9:17
  occasion. If you really can't sell it and
• 9:19
  you don't believe you're better off moving someplace else where
• 9:24
  The thing is cheaper. So don't tell you Madam.
• 9:27
  Reduce the cost of your rice and your fufu.
• 9:29
  Just go to a restaurant that sells cheaper food and you'll be
• 9:32
  fine. So summary, you have nothing to
• 9:38
  say about the price. Stop worrying about the price.
• 9:44
  Try your best, do your job. You will find that you're going
• 9:47
  to be better off for it because if you take the challenge now
• 9:51
  and learn how to sell based on value, the more expensive item
• 9:55
  when you move from here to another business, you're going
• 9:58
  to be able to command a better salary, better commissions
• 10:01
  because of the skills that you've been able to get.
• 10:05
  And then one day you're going to have your own business.
• 10:08
  And when you do, you will find that you're not going to be
• 10:10
  going through those price mood swings that certain people go
• 10:17
  through. You know, when you're the
• 10:18
  business owner, you'd be worried aha is my price too high?
• 10:22
  Is it is it damaging my profits? Was my price too low?
• 10:25
  Was my price too? This once you get into that
• 10:28
  habit of learning to sell, learning to sell on value,
• 10:34
  you're going to be much better off for it when you start your
• 10:38
  business. But anyway, the story that I
• 10:45
  hinted to you guys earlier, I guess I might as well just say
• 10:47
  it now. I, when I started off in my
• 10:51
  wedding photography business, I got a very harsh baptism early
• 10:56
  in my career. And I'm happy that I did because
• 11:01
  for me, this pricing thing, so excuse me.
• 11:05
  So for me, this pricing thing is not, is not theory, it's
• 11:09
  practical. I've lived through it and this
• 11:11
  is what happened to me. This is not them say them say
• 11:14
  I'm telling you what happened to me.
• 11:16
  So I finished law school and did digital practice like a year and
• 11:25
  a half, then went for masters after masters, worked in the
• 11:30
  civil service maybe another 3-4 years kind of.
• 11:34
  And of course, you know, while abroad, I met a couple of
• 11:37
  people, came back to Niger, started this wedding photography
• 11:40
  thing. That was before we did the the
• 11:45
  export business, the aggregate export business, me and my
• 11:48
  brother. So one of my classmates was now
• 11:51
  getting married back in Aberdeen.
• 11:53
  Everybody knew I was handy with the camera, so she reached out.
• 11:56
  I said no, I had no problem. Now they'll hook you up.
• 12:00
  So she said how much? I told her 250K.
• 12:04
  She started pricing back and forth, using me to price
• 12:07
  Groundnut, no Wahala, there's no problem.
• 12:09
  We're classmates see finish and then plus I didn't feel too
• 12:15
  confident about my skills at the time because for those of you
• 12:19
  who've been listening for any length of time, you would
• 12:22
  remember that the first job I tried to quote for wedding
• 12:25
  photography was I sell 400K. And the bride now said, oh,
• 12:28
  thank you very much. You want to use me to build
• 12:30
  house. And I was like begging her to
• 12:32
  stay on the phone when I'm just saying that that whole thing
• 12:35
  rocked my confidence. Then from that 400, I moved down
• 12:38
  to 50K. So it's from 50K weddings.
• 12:42
  I started building my confidence back up small, small, small.
• 12:46
  So I told her, 250, we begin the press back and forth.
• 12:51
  I can't remember how much we agreed, but this is the thing
• 12:54
  you have to bear in mind. 250K, she said, too expensive.
• 13:01
  Now this is what happened. The photographer that they went
• 13:04
  with is a guy called GD Alakija. You guys can Jack him up on
• 13:08
  Instagram. GDGIDE.
• 13:12
  Sorry, GI. Yeah.
• 13:13
  JIDE Alakija. ALAKIJA, I want you guys to
• 13:19
  check this so you see that this is life.
• 13:20
  I'm not making stuff up. So GTA is a Nigerian born but
• 13:27
  does his thing in America. So back then it was considered
• 13:32
  the top photographer. But I've been out of the game
• 13:35
  for a while, so I'm not sure you know who is who, like who's the
• 13:37
  top Nigerian photographer and or whatnot.
• 13:40
  But yeah, he's still in the game shop.
• 13:43
  SO250K. He said I was too expensive.
• 13:48
  No problem Jidi Alakija, that's the person they got and at the
• 13:52
  time more than a decade and a half ago, they paid him over a
• 13:57
  million naira to come and cover their wedding.
• 14:01
  Now I'm not shitting you guys, I'm telling you guys the truth.
• 14:04
  I live this on my own self. Somebody was pricing ME250K then
• 14:10
  left me, said 250K was too expensive, left me and I went to
• 14:14
  go and pay over one M to go and bring somebody else come and
• 14:17
  photograph the wedding. So for me it was a very big
• 14:21
  baptism. That is when I learned first
• 14:24
  hand not reading business book. I learned that look, there's a
• 14:27
  difference between price and value or perceived value.
• 14:34
  And it's part of what set me off on this path that I am on today
• 14:39
  because I have lived it. So me, I didn't have the liver
• 14:45
  or the skill set or the experience or the expertise or
• 14:48
  the whatever to charge 1M plus. But clearly somebody else could
• 14:57
  and did and I saw. So for me, the challenge was now
• 15:03
  to learn how to sell or get the credibility or the expertise or
• 15:12
  the whatever to move my earning potential up.
• 15:17
  So for those of you who are still stuck in this whole price,
• 15:20
  price, price, price, price thing, I pray you don't receive
• 15:24
  the kind of baptism that I received.
• 15:25
  Because for some people, it crushes their confidence.
• 15:29
  Now some photographers who actually leave the space because
• 15:31
  of this sort of thing when you're trying to pull your own
• 15:33
  market, you're trying to charge once more, 150, two 100K people
• 15:37
  continue to price you, continue to price you.
• 15:39
  And then meanwhile you see other people outside charging 506
• 15:42
  hundred. And then some people just give
• 15:44
  up on like, man, I'm not in this thing anymore.
• 15:48
  And then they they leave and then they go do something else.
• 15:51
  If you have a rich uncle who hook you up, you get a job in
• 15:53
  NPC. I've seen one or two people.
• 15:56
  You know, that's how they left the game.
• 15:59
  But just know that. So excuse me, there are some
• 16:04
  legitimate concerns about price, but because price is the easiest
• 16:07
  thing to tweak, to tweak it is the first thing, the default
• 16:11
  thing that most people are going to fall are going to start
• 16:14
  adjusting. But no, learn how to sell on
• 16:18
  value or learn how to sell on perceived value or learn how to
• 16:22
  sell on packaging or learn how to sell on whatever it is that
• 16:25
  you want to call it. You know, when I was in Lagos,
• 16:28
  that's how negotiations used to say any small thing, they'll say
• 16:30
  packaging, packaging now on our packaging.
• 16:32
  Yeah, no problem. Learn the packaging, stop
• 16:35
  tweaking the price. So price was not the problem in
• 16:39
  this case, but value or the perceived value.
• 16:42
  So me Tavajima, perceived value of 250K too expensive.
• 16:49
  GD Alakija, perceived value of 1 M is worth it.
• 16:55
  Transfer the money to GD Alakija, fly him down, let him
• 16:59
  cover the wedding. So it's about value or perceived
• 17:02
  value. Now this is an extreme example
• 17:04
  is an extreme case, but it proves the point that I'm trying
• 17:10
  to make, which is you right now thinking price, price, price.
• 17:15
  Too expensive, too expensive. You might not be able to sell a
• 17:18
  million naira package. Somebody else is clearly selling
• 17:22
  a million naira package. Stop giving excuses about the
• 17:27
  product or the service being too expensive.
• 17:30
  Focus on a few things. Focus on the person who is doing
• 17:35
  expensive value proposition in your industry or in your space.
• 17:39
  See what you can imbibe from that person and then improve
• 17:42
  your market. Because this price, price, price
• 17:44
  thing, you only go down, down, down, down, down, down.
• 17:47
  It's it's backward. How do you say it backward ever
• 17:52
  for whatever. That's what happens on price.
• 17:56
  I've seen it happen amongst ready photographers.
• 17:58
  You see somebody, the guy or the girl has a good game like
• 18:03
  correct photographers, strong artist, but you feel like you
• 18:06
  can't hold your 250. Then you start charging 200.
• 18:11
  You feel like you can't hold the 200.
• 18:12
  Then you start charging 180. You feel like you can't hold the
• 18:16
  180. Then you start charging 150.
• 18:19
  And then unfortunately, regime change, somebody else will
• 18:23
  enter. They remove your scarcity, price
• 18:26
  of everything will go up. You now start struggling more
• 18:28
  than you struggling before. I've lived this before.
• 18:35
  In fact, we are living it right now.
• 18:38
  Before now, before the election, you probably were saying my
• 18:40
  price is too high, my price is too high.
• 18:42
  You'll be removing a small, small.
• 18:43
  You remove 50K, you remove 20K, then tenable comes in.
• 18:47
  Then what happens then if you all goes up, we're now paying
• 18:52
  close to 700. OK, well not in Abuja anyway,
• 18:55
  but in Makudi. Mum see them, they're paying
• 18:58
  like 720 per litre. If you reach Popsy's place,
• 19:03
  Boco, like 750 per litre and you are struggling before elections
• 19:10
  now you're going to be struggling even more.
• 19:12
  If I forget this price thing, please.
• 19:14
  Sometimes the thing just makes me mad.
• 19:16
  But anyway, I guess you have to receive the baptism that I
• 19:19
  received to realize that a modest pricing thing is not as
• 19:23
  simple as it seems. It's not as simple as if you
• 19:26
  remove 29 from your price, then people will start pouring and
• 19:30
  and you're going to get rich. Doesn't work like that.
• 19:33
  So figure out the people that have expensive value
• 19:37
  propositions. What are they doing?
• 19:39
  We'll Start learning. Make sure that your lead
• 19:42
  generation is set up so that the people that you're speaking to
• 19:45
  are the people who are likely going to buy.
• 19:50
  Sometimes the problem is just that you're speaking to the
• 19:52
  wrong person. Try to look for how you start
• 19:53
  talking to the right people. I to do the wedding photography
• 19:59
  business when I moved to Abuja because my wife is in Abuja and
• 20:05
  shortening back and forth Lagos, the thing was not working out
• 20:07
  for me so I moved to Abuja. So one of the first things I did
• 20:11
  since me I'm a face to face kind of person.
• 20:14
  I always like to start face to face, talk to people, shake
• 20:17
  their hand, get an appointment, go to their office, you know
• 20:21
  that kind of thing. So I started off with.
• 20:26
  OK, well I didn't start off like that, but I used to go to
• 20:29
  wedding fairs and I also used to go to marriage classes in
• 20:32
  church. I quickly found out that going
• 20:35
  to the parishes in Maitama and maybe Al Sokoro, you know, you
• 20:41
  get some kind people that used to go there.
• 20:44
  But then going to the cathedral in Area 8, also a certain, how
• 20:52
  do I put it? I'm not trying to sound the
• 20:55
  latest here, but let's just say the earning potential of of the
• 21:01
  hi, how will I put it? And I'm sure you guys get what
• 21:04
  it is. I'm trying to say.
• 21:05
  There's a certain kind of people that attend Asokoro and Metama
• 21:09
  parishes and there's a certain kind of people that attend the
• 21:13
  cathedral in Area 8. And I quickly learned that,
• 21:17
  look, me staying in Area 8, talking to people who look at me
• 21:22
  and say that that's at the time, back then that my 300 was too
• 21:27
  expensive. Meanwhile, I know that in this
• 21:30
  Abuja where I am, that people that are charging 500, charging
• 21:33
  600, I knew that look, I have to leave this Cathedral place
• 21:38
  because if I stay here in Cathedral week in, week out,
• 21:41
  these people are telling me too expensive, too expensive, it'll
• 21:44
  do damage to my confidence. I was speaking to the wrong
• 21:47
  crowd. I removed myself from Cathedral
• 21:52
  where people are pricing me Groundnut, and I decided to go
• 21:55
  to other places where people had more realistic price
• 21:58
  expectations, and then I was having much more fruitful
• 22:01
  conversations. So yes, sometimes you have to
• 22:04
  remove yourself from that situation where people are using
• 22:07
  you to price groundnut, then have money conversations early
• 22:13
  so that both parties can move on if you're too far apart.
• 22:17
  That is why I keep telling my people, anybody that I'm working
• 22:20
  with, that at some point you have to say, oh, OK, I
• 22:23
  understand what we're talking about.
• 22:24
  So far from all the things we've spoken about, we can go with
• 22:31
  option A, Option B, option C, Any of these will work fine to
• 22:35
  solve the problem, but it could cost between XYZ and 123.
• 22:40
  Is that something that is beyond your budget?
• 22:42
  Put it out there and then keep quiet.
• 22:45
  If the person starts to fumble, you know that OK, this is not my
• 22:48
  person, they're freed and leave them.
• 22:51
  If the person says he's well, he's duel Busha, but is he
• 22:56
  negotiable? Can we price you now know that
• 22:58
  OK, there's room. You can have a realistic
• 23:01
  conversation with this person. Bring money expectations up
• 23:05
  early, bring it up respectfully, politely, and bring it up often.
• 23:10
  Don't spend six weeks yawning with somebody only for the
• 23:16
  person to tell you in week 10 you're too expensive.
• 23:20
  If the person is going to say you're too expensive, the person
• 23:23
  most in all honesty was going to say you're too expensive from
• 23:27
  the beginning. It is better to find out after
• 23:30
  you guys when you guys are just in talking stage two
• 23:33
  conversations. It's best to find out there and
• 23:35
  kill it now for you to be follow up chasing, toasting, building
• 23:40
  rapport. You now enter week seven, week
• 23:42
  eight and they're now saying you're too expensive.
• 23:45
  Let me talk to my husband. Let me talk to my brother, let
• 23:48
  me talk to this person, let me talk to that person.
• 23:51
  So Monday conversations, expectations, bring it up
• 23:53
  quickly. Anyway, I'm rambling too much
• 23:56
  about this whole price thing, but just to let you guys know
• 23:59
  that tweaking your price is not the way forward.
• 24:02
  It's a downward spiral for those of us who are artists, you know,
• 24:06
  wedding photographers, Carpenter, cake artist, caterer,
• 24:13
  things like that. All these pricing thing, you'll
• 24:15
  mess with your head if you have come in and you have set your
• 24:19
  price for your cakes based on what you've been seeing outside
• 24:23
  or based on how you calculated everything.
• 24:26
  Your prices is either cost based or is value based.
• 24:29
  Have you fixed it? Just leave it if you're
• 24:32
  charging, OK? I don't know anybody who's
• 24:34
  charging 30K for a cake. Now for a birthday cake.
• 24:37
  Well, if you're charging 30K for a birthday cake, you see that
• 24:40
  your mid size, some of them are charging 30K, maybe some of them
• 24:43
  are charging 50, but 30, you feel you're comfortable with
• 24:48
  that, keep that price at that 30.
• 24:50
  The challenge now is how many of that 30K cakes can I sell?
• 24:56
  If I'm selling two a month, let me see how next month I can sell
• 24:59
  3. If I managed to stabilize that,
• 25:02
  three, no problem and I'm doing 3 cakes for another four or five
• 25:05
  months, no problem. Then for later half of the year,
• 25:08
  let me see how I can do that Three.
• 25:10
  Let's see if we can enter four, maybe even enter 5.
• 25:14
  But the whole pricing thing, thinking that if I cut my price
• 25:18
  down from 30K to 25K, then people will now start rushing my
• 25:23
  cake and it doesn't happen like that too.
• 25:26
  Don't try and lower your price into prosperity or whatever
• 25:31
  because it doesn't happen. It doesn't work that way.
• 25:34
  And if you're an employee, the challenge is very simple.
• 25:37
  Auger or Madam has fixed the price.
• 25:39
  They have fixed it. The only challenge now is try
• 25:43
  and sell at that price. If you don't believe in the
• 25:45
  product then just move and make your life easier because there's
• 25:50
  no point staying in the job. January you're quarreling with
• 25:54
  your boss, everything is too expensive.
• 25:57
  February you're quarreling with your boss, everything is too
• 25:59
  expensive. July you will still quarrelling
• 26:02
  and then guess what? December you will still be
• 26:04
  quarrelling. What kind of ways is that?
• 26:06
  To live your life, you sure have to work every day stressed,
• 26:12
  feeling under pressure, being given what you think are
• 26:16
  unrealistic quotas and then you're always give an excuse and
• 26:19
  then our guy is always thinking you should sell more about them
• 26:21
  is always thinking you should sell more.
• 26:23
  Just simplify your life. If you don't believe, just move
• 26:26
  and go someplace else that is in line with your own price.
• 26:30
  But before you leave, let me assure you this is what is going
• 26:34
  to happen. If you're in this place and the
• 26:39
  price is 250 and you think it's too expensive and you go and
• 26:43
  find somebody who is selling at 200, you think no problem, I can
• 26:47
  sell this. Let me tell you what's going to
• 26:48
  happen. You enter that place, you will
• 26:51
  find that the same excuses people are giving at 2:50, they
• 26:54
  will start giving at 200. You will now start quarreling
• 26:57
  with this, your new Olga or your new Madam telling them the price
• 27:01
  is too expensive. That is what is going to happen.
• 27:05
  Anyway, let me get off my soapbox.
• 27:08
  I'm gonna harass you guys too much with my price rant.
• 27:10
  So that's all for today. Connect with me on WhatsApp.
• 27:14
  The phone number is 08064662140 and the country code is +234.
• 27:20
  For those of you who are not Nigerian, also connect with me
• 27:23
  on LinkedIn just like our guy Uzoma or Ranibo did.
• 27:29
  And you can confirm the spelling of my name so you can search for
• 27:32
  the right person. And you also get my e-mail
• 27:34
  address from the link where you're listening to this
• 27:36
  episode. So thank you very much for your
• 27:38
  time and attention. I'll catch you guys at the next
• 27:41
  recording.