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Latest / The Crowded Market

The Brutal Reality of Working in B2B Marketing

Abi Markey is an experienced B2B marketer who went through two redundancies in three months and came out the other side with something most people in her position don't get: clarity.

In this episode, she talks honestly about what burnout actually looks like from the inside, why marketers so often miss the early signs, and why chasing the next title can be the thing that breaks you. She also gets into why marketing teams get cut first, the invisible pressure of being a one-person department, and what the move to freelance really involves (including the parts nobody puts on LinkedIn).

If you…

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