Latest / Morning Joe with Gibrón / Go Vertical: Control the Experience

Transcript

Go Vertical: Control the Experience · Morning Joe with Gibrón

• 0:00
  Speaker 1: What's going on this morning? Joe with you bron Today
• 0:04
  we take a look at growing vertical. What does that
• 0:09
  look like? Take a listen to this. So talking to
• 0:14
  this guy and he's, you know, we have a discussion
• 0:22
  about websites and you know all this stuff. I'm not
• 0:27
  a salesman, so we just you know, people find out
• 0:31
  what I do and it becomes a discussion and I
• 0:35
  can talk on a million topics twenty five years, just
• 0:37
  imagine in this arena. So the guy asked, you know,
• 0:42
  he's Google reviews. I'll climb to the top without Google. Okay, okay,
• 0:50
  well you know it's like, what about a Google review
• 1:00
  makes you think it's unimportant? Their budget, you know for
• 1:10
  marketing and advertising is gonna trump every company using their service.
• 1:19
  In need of their service, everyone, you gotta have a
• 1:26
  Google account to have an Android phone. It's a no brainer.
• 1:29
  So anyway, I digress. We were talking about you know,
• 1:42
  social media platforms and so much and so forth, and
• 1:46
  guy says, websites, people still need those, People still use those.
• 1:55
  I didn't even go into it. You know, I end
• 1:58
  up asking them three or four months. I said, hey,
• 2:02
  he works at a hospital, probably give him up now.
• 2:05
  He probably knows who I'm talking about, but it's the truth.
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  He's a great friend. I sent him a text. I said, hey,
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  he works at one of the biggest hospitals in the
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  in the Bible Belt. I said, hey, where you were?
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  Do they have a website? He said, yeah, send me
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  their address. Of course, my reply was a little smart,
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  I said, from the guy who asked me, do companies
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  still need websites or use websites? So if you think
• 2:52
  about it, don't you think about huge companies and how
• 2:59
  they control the whole enterprise and the number of customers
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  that they influence their expectation. Apple influence the whole world
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  that the best place to buy their products was at
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  the Apple store. Their stores are vertically inclined. By that,
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  I mean, in Layman's terms, everything you do at Apple
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  is Apple. They don't send you to a Gmail, they
• 3:51
  don't use into it for their software. You don't send
• 3:57
  files to some Dropbox or we Transfer or Google Drive.
• 4:17
  You know, everything's going through Apple. Apple is controlling the experience,
• 4:25
  good or bad. Good or bad. Apple is controlling the experience.
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  I recently launched a new product, actually several products, digital
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  assets that allow small businesses to grow vertically their own
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  QR code machine mini link shortener as it's called leads
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  app QR code machine, and the list goes on. This
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  is not a commercial for those apps. My point is
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  when you grow vertical, you control. You know, first of all,
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  you don't have a thousand or three or four extra
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  passwords to remember or to create or to save. So
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  you increase your security cybersecurity boom number one. You want
• 5:29
  to be safe. You go on a boat trip. The
• 5:33
  first thing you want to know are there holes in
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  the boat? Is there a captain? You know? Security is
• 5:42
  the first measures. You're going into deep waters when you're
• 5:46
  starting a business, or you're going into the atmosphere in
• 5:52
  a new rocket launching your business, I should say, and
• 5:58
  you want to make sure you're going to have some
• 5:59
  air when you get there. Safety is the first protocol.
• 6:03
  So the apps cover that, your brand covers that you're
• 6:10
  accountable for that whatever happens, it's your business. You don't
• 6:16
  want some other customer service answering questions about your business.
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  You want to control as much as you can, if
• 6:26
  you can, as much of your business or enterprise as
• 6:31
  possible for the least possible expense, meaning you don't want
• 6:35
  subscription prices and volume limitations. Not As a small business,
• 6:44
  you don't need any extra. You need power strength so
• 6:50
  you can multiply. So growing vertical means being consistent in
• 7:03
  your brand, in your structure, at every point of service,
• 7:14
  whether that's mobile, tablet, laptop, desktop, You want to be
• 7:25
  consistent branding, consistent message. You know, with the advent of
• 7:35
  tiktoks and dance moves and you know, crazy ways to
• 7:41
  catch people's attention. If that's your gig, go ahead and
• 7:45
  do it. You'll be forever searching for some new bang.
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  But be consistent. It's like a song. You can dance
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  to it because it has a rhythm. Catch the rhythm
• 8:06
  of your brand so that it becomes music to people's ears.
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  And music and sound is something I talk about in
• 8:19
  another podcast, Sonic Branding. So this is Gicasso, Morning Joe
• 8:24
  with your bron I hope this has helped grow vertical.
• 8:28
  Control the experience go.
• 8:30
  Speaker 2: Ice cubes talking in my glass, reflecting code that's moving fast.
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  The logic hums a quiet tune underneath this digital moon
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  chasing down a ghost inside the frame, whisper in a
• 8:44
  query by its name, Polished loops for radio waves, the
• 8:49
  silent beauty that it saves
• 9:00
  Speaker 1: FASTI