Latest / Morning Joe with Gibrón
Go Vertical: Control the Experience
Q: Do small businesses still need websites?
A: Absolutely—but the bigger question is: how much of your business experience do you actually control?
In this episode of Morning Joe with Gibrón, Gibrón Williams explores the idea of growing vertically—building more of your business infrastructure around your own brand instead of depending on a collection of disconnected third-party platforms, subscriptions, logins, and customer experiences.
Companies like Apple demonstrate the power of controlling the experience from beginning to end. Small businesses may not have Apple-sized resources, but the…
The skinny
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