Test This With Your Content Today | Bathroom Break #59 🚽

The Marketing Millennials · Jun 9, 2025 · 11m

Ebooks, webinars, white papers…B2B needs more exciting names to use for content. It’s time to test the waters with it. Here’s what Daniel and Jay suggest.

Daniel points out that even using “festival” for his annual big virtual event is more enticing than just a webinar and it seems to work much better. Jay suggests instead of an eBook, try playbook or guide—he even mentions that from his experience, using “guide” increased his downloads by 30%.

And, Daniel shares a hack about writing newsletter headlines. Should you start with headlines before you write the actual content, or vice versa?

This…