Latest / Influencer Confidential / Why the Congressional Creators Caucus Is a Game-Changer for Creators #259

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Why the Congressional Creators Caucus Is a Game-Changer for Creators #259 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the curtain? Well,
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  Speaker 1: let's jump in. The US government just launched something historic.
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  Speaker 1: Say hello to the Congressional Creator Caucus, a bipartisan group
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  Speaker 1: in Congress to support content creators, protect our rights, and
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  Speaker 1: advocate for laws in this industry. It is so refreshing
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  Speaker 1: to see that now finally the government is understanding that
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  Speaker 1: creators are not only content creators, but business owners and
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  Speaker 1: contribute significantly to the economy. There's over seventy million content
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  Speaker 1: creators here just in the US, and so many times
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  Speaker 1: creators we don't have rights, We don't have specific laws
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  Speaker 1: to protect us around algrinth them, changes, healthcare grants, et cetera,
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  Speaker 1: which is kind of put on the wayside. But now
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  Speaker 1: there has been a bipartisan group that's put this together
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  Speaker 1: to exactly help us, and that's what we're going to
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  Speaker 1: talk about in today's video. This caucus, like I mentioned,
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  Speaker 1: is a bipartisan effort. It was started by Representative Yavette Clark,
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  Speaker 1: a Democrat from New York, and Representative Beth Van Dyne,
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  Speaker 1: who is a Republican from Texas. What I love is
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  Speaker 1: that when we think of the creator rights and advocacy,
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  Speaker 1: this isn't a left or right issue. This is a
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  Speaker 1: business issue, and I love to see both sides come
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  Speaker 1: together in unity to support creators. This group also has
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  Speaker 1: the support from other YouTubers like Matt pat and Stephanie Patrick.
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  Speaker 1: They're the duo behind Game Theory, Film Theory, Food Theory.
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  Speaker 1: They have about thirty million subscribers on YouTube, so they're
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  Speaker 1: really coming in with that creator voice to help narrate
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  Speaker 1: that dialogue on what creators are looking for. So what
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  Speaker 1: is this caucus, what are their goals, and what are
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  Speaker 1: they looking to achieve. One of the first things that
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  Speaker 1: we're seeing is that they're really focusing on the business
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  Speaker 1: side of being a creator, and of course the protections
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  Speaker 1: and laws needed to do so we're talking AI safeguards
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  Speaker 1: or talking better tax policies, online safety. These are all
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  Speaker 1: conversations that are meant to take place. It was actually
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  Speaker 1: founded in June twenty twenty five, and currently has about
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  Speaker 1: ten members in the group. But honestly, at the end
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  Speaker 1: of the day, what's exciting is that it's really the
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  Speaker 1: first formal occasion that we're seeing creators being treated as
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  Speaker 1: proper business owners and their true impact in the US economy.
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  Speaker 1: One of the things that I read about and that
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  Speaker 1: really touched me was that while creators contribute to a
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  Speaker 1: two hundred and fifty billion dollar economy, they really don't
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  Speaker 1: have a lot of rights or transparencies around certain things.
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  Speaker 1: For example, algorithm changes. Creators are not being told about
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  Speaker 1: these changes, and these changes can have disastrous effects on
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  Speaker 1: their income and on their revenue. A lot of creators
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  Speaker 1: are calling that they should be notified before big algorithm
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  Speaker 1: changes too, better prepare themselves. Also, what are the laws
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  Speaker 1: around child safety, monetization, platforms, copyright AI, all of that.
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  Speaker 1: These conversations need to be had, and that's what this
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  Speaker 1: caucus is all about. So the caucus really aims from
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  Speaker 1: at least a tax perspective to help these creators be
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  Speaker 1: seen as small businesses because a lot of small businesses
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  Speaker 1: in America have a lot of tax rights and exemptions,
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  Speaker 1: and we're trying to apply those same tax policies to
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  Speaker 1: the creator economy. A big conversation is around pay equity transparency.
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  Speaker 1: This is something that's also very important around brand deals
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  Speaker 1: structuring it. You guys have heard me come on here
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  Speaker 1: and say how we see brands taking advantage of creators.
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  Speaker 1: These are conversations that now the government is being included in,
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  Speaker 1: you know, talking about AI and how creators can protect
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  Speaker 1: themselves from deep fakes and using AI to build you know,
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  Speaker 1: fake images of that creator and distribute it. How are
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  Speaker 1: we protecting these creators and work with the platforms directly
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  Speaker 1: to demand algorithm transparency. That's something a lot of creators
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  Speaker 1: are pushing for. And of course child safety is very
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  Speaker 1: important and we're having conversations about that as well. Creators
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  Speaker 1: also are having conversations about you know, protecting their copyright,
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  Speaker 1: protecting their content from being misused. You know, outside of
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  Speaker 1: AI and brand deals and taxes, creaders are now you know,
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  Speaker 1: really getting that respect that they deserve to be put
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  Speaker 1: at the table. And again, this caucus was just developed
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  Speaker 1: this month and it's still quite small, but it shows
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  Speaker 1: that there is a formal push happening and I think
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  Speaker 1: that this is a win for all types of creators.
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  Speaker 1: This is a win, a major win for the creator
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  Speaker 1: economy and its whole, and I think the rest of
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  Speaker 1: the world will also take note. One thing that's interesting
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  Speaker 1: when we think about being a creator and getting loans, right,
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  Speaker 1: small businesses get loans all the time. You know, when
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  Speaker 1: we think about being a business or a small business,
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  Speaker 1: you know, we think about things like healthcare. What type
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  Speaker 1: of healthcare is available for creators to have, Like right
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  Speaker 1: now they're not really having those sort of protections, and
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  Speaker 1: also legal protections around their content, and you know, the
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  Speaker 1: using it or the misuse of it. And I just
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  Speaker 1: want to read a little bit from the press release
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  Speaker 1: that I was getting a lot of my information from,
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  Speaker 1: because I think it's just easier if I just read
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  Speaker 1: some stuff. It says that the Creator Caucus hopes to
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  Speaker 1: bring better understanding of how these developing small businesses are operating,
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  Speaker 1: what struggles they face, and how Congress can work with
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  Speaker 1: them to foster growth, opportunity, safety, and security for our
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  Speaker 1: digital creators and their viewers alike. I also love that
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  Speaker 1: they say every congressional district has creator led businesses. This
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  Speaker 1: is not a coastal cities industry or Middle America industry.
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  Speaker 1: This is everyone. This is Matt and Stephanie Patrick, the creators.
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  Speaker 1: I mentioned, many of the issues facing the creator economy
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  Speaker 1: also increasingly impact small businesses at large. It is our
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  Speaker 1: hope that this caucus will give lawmakers the opportunity to
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  Speaker 1: work closely with creator led businesses to make sensible, well
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  Speaker 1: informed decisions that will lead to smarter policies. The creator
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  Speaker 1: economy is a powerful economic engine in the US, making
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  Speaker 1: significant contributions to GDP and job growth. Creators are building businesses,
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  Speaker 1: growing audiences, and sharing their voices online. And of course
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  Speaker 1: they're very thankful for these two representatives for helping develop
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  Speaker 1: this caucus and really giving us a seat at the table.
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  Speaker 1: So I'll be sure to include this press release at
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  Speaker 1: the bottom. If you guys are interested in reading more,
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  Speaker 1: I'm also going to include a YouTube video link that
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  Speaker 1: shows them talking about it. Again, if you guys are
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  Speaker 1: interested in sort of creator and news and what's happening
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  Speaker 1: in our industry, I hope you are because you're a
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  Speaker 1: business owner and you need to know what happens in
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  Speaker 1: your industry. So that include those links for you guys
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  Speaker 1: as well. So what are some things that you can do? So,
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  Speaker 1: first of all, you can contact your local representative and
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  Speaker 1: ask them do you guys support the Creator Caucus? Are
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  Speaker 1: you guys getting involved? It is on you to speak up,
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  Speaker 1: so reach out to your local representative and see where
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  Speaker 1: they stand. And of course you can follow us here
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  Speaker 1: at Sidewalker Daily where we are going to keep you
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  Speaker 1: guys update on any developments that do happen in this industry.
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  Speaker 1: If you want to connect with me personally, you can
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  Speaker 1: on Instagram over at Nina dot Zeta and of course
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  Speaker 1: at Sidewalker Daily on all platform. I hope you enjoyed
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  Speaker 1: today's episode. If you did, make sure to rate, review,
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  Speaker 1: and subscribe to our show and visit Sidewalkerdaily dot com
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  Speaker 1: for more resources on all things influencer marketing and social media.
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  Speaker 1: Until next time,