Latest / The Marketing Millennials
319 - Guide to Marketing Complicated Products with Trey Ferro, CEO of Spot Pet Insurance
Have a dog? If you’re a Millennial or Gen Z, there’s a good chance you’re already owning your first pet. But do you have pet insurance? According to statistics, you probably don’t.
This episode’s guest, Trey Ferro, is in the business of making sure you and your pet are insured. From unexpected vet visits to making sure your pup is fully vaccinated, pet insurance can help you have peace of mind. But how do you market such a “complicated” product? The answer is personalization.
Offering tiers and personalized quotes is a step in the right direction. Another strategy includes rapid transparency…
The skinny
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