Latest / Art of Mortgage Marketing
The REAL, Raw Truth Realtors Won't Tell You About Why They're Not Sending You ALL Their Buyers w/Chris Reale
A lot of loan officers cold call Realtors offering "great rates" and "great service", and then wonder why it ain't working. That's doing it the HARD WAY. What should we do to become Realtors’ exclusive lenders? Why -- with all we have to offer -- aren't they giving us the time of day? How can we portray our value proposition effectively? In this episode, Chris Reale explains what makes a great value proposition and the importance of catering to Realtors’ needs in order to become their exclusive loan officer.
If you’re not getting business from Realtors, it’s because you didn’t do a good job…
The skinny
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