Medical Equipment Sales: The $1M Deal Closed Without a Demo | Jason Velick, CMIA
Medical equipment sales doesn't always start with a demo. Host Terry Coutsolioutsos sits down with Jason Velick, president of CMIA, the California Medical Instrumentation Association. Jason once got a seven-figure purchase order for 10 premium imaging systems without ever doing a demo.
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Jason spent 27 years in medical imaging with GE, Philips, Siemens and Samsung. A competitor held about 80% of that market, so he thought the buyer was just…
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