Brand Safety and Social Media | C.J. Johnson of Tampa International Airport (TPA)

Marketing Happy Hour · Aug 11, 2023 · 45m

This week, Erica and Cassie catch up with fellow Tampa resident C.J. Johnson, Communications Specialist at Tampa International Airport, and chat through the current strategies their team is utilizing on social to interact with their passengers. In this episode, C.J. provides a unique perspective on the intersection of brand safety and social media and shares TPA's approach to balancing their fun, "unhinged" brand voice with the seriousness and security requirements of an airport.

Here's a peek at what we cover in this episode:

[00:04:30] - C.J. shares his background in social media, his…