Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Your Child, Your Heir: Raising A Business Mind

Transcript

Your Child, Your Heir: Raising A Business Mind · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Today on the podcast, we're going to be looking at a few
• 0:04
  random things. We'll be looking at good health,
• 0:07
  yes, I repeat, good health. Then we're also going to look at
• 0:10
  ways to stay top of mind with your customers and potential
• 0:14
  clients. Yes, that is also a throwback to
• 0:16
  something we discussed maybe two weeks back.
• 0:19
  Then we're going to look at a few things parent related.
• 0:23
  Don't normally talk about, you know, child parent
• 0:25
  relationships, but there are some important things we have to
• 0:28
  talk about from a business perspective and let's see what
• 0:32
  else. OK, I've already mentioned it.
• 0:34
  Ways to stay top of mind. So today's a random episode.
• 0:37
  How do you stay top of mind with your potential customers?
• 0:41
  Why do we have to worry about good health even though on this
• 0:45
  podcast we are preoccupied with having a good bank account?
• 0:49
  And then why bother if our children are interested in
• 0:55
  business or not? So hello and welcome, my name is
• 1:00
  Harry Shima Aede. I'm the host of the podcast
• 1:03
  making today's recording at home.
• 1:04
  So there will be noise in the background.
• 1:07
  Now, if you like jamming about things business, then this
• 1:10
  podcast is the thing for you. You can subscribe on Spotify,
• 1:14
  YouTube, Apple or any player of your choice.
• 1:16
  And if you'd love to connect, you can call send me a text
• 1:19
  message or send me a WhatsApp message on 08064662140.
• 1:26
  Now to all the random stuff we're going to talk about on the
• 1:29
  podcast. Since I mentioned connecting,
• 1:33
  you know, yesterday was the radio show and actually all the
• 1:37
  random stuff I'm talking about actually is, you know, just gist
• 1:40
  or vibes between, you know, people who called and then some
• 1:44
  some random thoughts. But this is all this stuff is
• 1:49
  actually things from from last week, not from yesterday.
• 1:53
  But a really interesting thing happened to me yesterday.
• 1:56
  Really, really interesting. So you would have been listening
• 2:00
  to this podcast from day one. OK, Well, at least from January
• 2:03
  you will know the scope that when I was planning for the
• 2:06
  radio show and planning for the TV show.
• 2:09
  Oh, by the way, as I see that TV shows, I see that thing is wrong
• 2:12
  when they click. I don't think it will click at
• 2:14
  all, but I'll give you guys updates on that.
• 2:17
  But I don't think I'm going to be on TV as in 2025 as I had
• 2:23
  planned. That idea doesn't seem to be
• 2:25
  taking shape. But at least the radio show, you
• 2:27
  know, down, they move, or at least I thought it was moving.
• 2:33
  So yesterday, now I'm going to the studio, you know, sat down,
• 2:37
  put on my headphones, producer counted me down.
• 2:40
  You know, we lit up the soundboard and I started doing
• 2:43
  my thing. Now, normally sometimes before
• 2:47
  the phone line is open, you know, people don't begin their
• 2:50
  balls, you know, and since that's what happened last week,
• 2:53
  the week before, people trying to call before time, I say this.
• 2:57
  So yesterday I said, let me just open the phone lines early.
• 3:00
  So we opened the phone line and then quiet.
• 3:07
  I continue to say what I was saying because I was trying to
• 3:09
  make sense of one or two things. I just realized time don't pass
• 3:14
  like 10 minutes. Nobody has called.
• 3:16
  I repeat it again. That is a calling issue.
• 3:18
  This is the number any issue calling this kind of issues
• 3:23
  calling. You want to call in like this
• 3:26
  person called in last week calling and I caught you talking
• 3:31
  after when I realized, ah, 15 minutes don't pass.
• 3:34
  Nobody has called and I'm like, what the hell is happening?
• 3:37
  I was not wondering am I on the air?
• 3:38
  I look at the switchboard, the teams say live.
• 3:41
  I look at the producer across in the booth, you know, producers
• 3:45
  carrying on as if we're alive, as in nothing happened, no
• 3:48
  technical difficulty. So a country to young now
• 3:50
  because I figured I was making sense more you won't believe it.
• 3:55
  That's how 50 minutes passed 50 and I'd start winding down the
• 4:01
  show. Not a single caller.
• 4:03
  I won't lie, I shook, I say what is happening, but of course, you
• 4:07
  know, trust your boy now. As in on the airs sounding calm,
• 4:11
  sounding cool, as if nothing happened inside me.
• 4:14
  I'm wondering people even listening to my radio show and
• 4:17
  what's happening now. The whole point of this thing
• 4:22
  was to see how I can use traditional media as a business
• 4:25
  outreach tool. So if I am outreaching but
• 4:31
  people know they reach back as in teen or they move as in I
• 4:37
  don't know I shook small. So on the drive back now I
• 4:40
  called my brother by the way don't don't don't talk and
• 4:44
  drive. But I had a hands free but don't
• 4:46
  be talking about drivers. I called my brother and you know
• 4:49
  we spoke about it. We say we'll see what next week
• 4:51
  brings. I go home or talk to my wife.
• 4:54
  She said short. He said no problem, let's see
• 4:56
  what next week brings. And I say anyway, no, I've
• 5:00
  committed, I've committed this radio show.
• 5:02
  I will do it at least 1-2 years before I say let me give up.
• 5:05
  Because I keep telling you people that whenever you're
• 5:08
  trying to promote your business and you're trying new avenues,
• 5:10
  you need to have realistic time frames.
• 5:13
  So when it comes to content marketing, because you can say a
• 5:19
  radio show is almost like content marketing, it does not
• 5:22
  work as a short term ploy. So there's no way that you're
• 5:25
  going to do podcasting, content marketing, what else, building
• 5:32
  newsletter and all of that, that you will see any progress in six
• 5:36
  months or one year. It's just not possible.
• 5:38
  OK, well it is possible. Some people see those returns,
• 5:41
  but the much more releasing time frame to have is mid to long
• 5:46
  term, in other words, 3-5 and up before you start seeing results
• 5:52
  on some of these things. So like in Abuja.
• 5:55
  Now those of you who are familiar with Hamba Lambert, you
• 5:58
  know the human rights guy as he's been doing this since
• 6:00
  instead. So now what I hear, I'm not
• 6:04
  sure. So because I thought this is
• 6:06
  NGO, but I hear that the guy is cashing out.
• 6:08
  So any I don't know. But The thing is he's been doing
• 6:11
  this for a while. Anywhere you go in Abuja, you
• 6:13
  say, people say, oh, so the guys established himself.
• 6:19
  So this thing takes time. So that's how I said no problem,
• 6:24
  we'll continue the the show continues.
• 6:28
  So I woke up this morning no more things, you know, brush my
• 6:32
  teeth. You know kids how you get ready
• 6:34
  for school. When I laughed at myself small,
• 6:37
  I said, hey, so tavish and I can happen to you one whole hour,
• 6:42
  not a single caller a whole you so no problem.
• 6:46
  So drop the kids, do my every, every and then I said, OK, the
• 6:50
  time to sit down, let me do some work.
• 6:52
  Then of course, part of my routine is because I like to be
• 6:56
  high touch with people who get in touch.
• 6:58
  So those of you who reach out on WhatsApp, it's early in the
• 7:01
  morning. I respond to your messages.
• 7:02
  That's the reason why I say anyhow shot 24 hours because if
• 7:05
  you send me a message today, most likely I can't be in the
• 7:08
  middle of it because I have coaching calls, you know, things
• 7:10
  like that. So it will be until tomorrow
• 7:11
  morning. So that's why I say, you know,
• 7:13
  worst case scenario, 48 hours, you will hear from me.
• 7:17
  So WhatsApp messages, YouTube comments, LinkedIn messages, you
• 7:22
  know, SMS, that's when I respond to everything.
• 7:25
  So I started to respond and then I checked my YouTube and then I
• 7:32
  saw a new comments. I said OK, that's interesting.
• 7:36
  And then I clicked and lo and behold, the lady says it was a
• 7:41
  safe like by divine coincidence, I just happened to listen to the
• 7:44
  radio show at the time. That's the reason why I found
• 7:46
  you here. So I smiled and I replied back
• 7:50
  to her and I told her thanks for commenting.
• 7:54
  But it was a really important lesson because, you know, for
• 7:58
  those of us who are trying to do things to grow our business, we
• 8:02
  always look for ways. We always look for metrics and
• 8:05
  attribution. So I'm on the radio show and I'm
• 8:09
  tracking the growth based on the number of people who call, based
• 8:13
  on the number of people who subscribe to the YouTube
• 8:15
  channel. So I have metrics and I'm
• 8:17
  looking for attribution. And I've heard it before, but
• 8:21
  you know, we forget, but it's not always that things you do
• 8:26
  are going to have what's our attributable?
• 8:31
  I'll be attributable returns, returns that you can see.
• 8:35
  So here was I thinking, oh boy, something's wrong with the
• 8:39
  communication masks. I'll be I'm off my floor.
• 8:42
  I'm of my steals. As in people are not feeling the
• 8:45
  boy today. But then, you know, someone
• 8:49
  reaches out on YouTube like, oh, I heard that's the reason why
• 8:53
  I'm here. Wonderful content, blah, blah,
• 8:55
  blah. You know, the usual stuff that
• 8:56
  people say that, you know, boost your ego, you know, like, you
• 8:59
  know, when people say, oh, your stuff is great, blah, blah,
• 9:00
  blah. You know, my head is well,
• 9:02
  small, but my head is really big anyway, So there's a limit to
• 9:04
  how much head swelling I can do. So before I go into all the
• 9:10
  things I will talk about today, I've heard it before and I just
• 9:14
  want to say it again for those of you who haven't had it, but
• 9:18
  let me just let you know it's not everything that you do that
• 9:20
  has attributable returns. So don't always lose hope.
• 9:27
  Sometimes some benefits don't come up in the metrics.
• 9:31
  Sometimes things lead to opportunities in ways that you
• 9:35
  do not know, like in the early days of the podcast.
• 9:38
  OK, well for that one I knew anyway, people are not listening
• 9:41
  in the early days, but I was using it to leverage for
• 9:44
  speaking opportunities. If I was talking to someone, all
• 9:47
  I had to say was, oh, I made an episode of that on my podcast.
• 9:50
  I really watch a podcast. I explained, I send a link and
• 9:54
  they open it and then they say, oh, this guy has done 200
• 9:57
  episodes. You know, that kind of thing
• 9:59
  gives added credibility, makes it easy to secure speaking and
• 10:04
  coaching gigs, you know, things like that.
• 10:06
  But you know, that was a long time ago.
• 10:07
  So now we've passed that stage because now I have over 1200
• 10:11
  episodes. So you can see that even in the
• 10:15
  early days, even though the metrics didn't show it, and even
• 10:18
  though there was nothing I could attribute to it, there were some
• 10:20
  intangible benefits that I could use, you know, to show
• 10:25
  credibility. But bottom line, what I'm just
• 10:26
  trying to say is, is not every, it's not all benefits that show
• 10:29
  up as numbers. And sometimes when you think
• 10:31
  people are not listening, folks are actually listening.
• 10:35
  So when things happen like for me and you take a blow to the
• 10:40
  ego, just remember that it's one of those things you just dust
• 10:43
  yourself off when you continue. The funny thing is last week I
• 10:45
  was telling one of my coaching clients the same thing because
• 10:48
  the guy was like, man, like people are not even watching, so
• 10:52
  why continue? So I had to tell the guy that
• 10:54
  no, no be so, no be so. That's not how we do it.
• 10:57
  That's not how we do it. Wake up every day you schedule
• 11:02
  your content, load up Dapping and let it fly.
• 11:05
  We do it on a daily that the returns come over time.
• 11:11
  That is not one particular post that is going to make you.
• 11:14
  That is actually having a solid body of work that compounds over
• 11:17
  time that is going to make you. That's for those of us who
• 11:19
  wanted to consultants. So I told the guy that look,
• 11:22
  don't lose hope, just continue. And I had to tell him that,
• 11:26
  look, even for me, starting off the podcast, the very first one
• 11:31
  I launched, I thought people would love this thing.
• 11:34
  The next day I opened it, I said, how many people for?
• 11:37
  I said only for listeners. By the way, Gary Vaynerchuk said
• 11:42
  for his own, the first video that he did 0, nobody watched.
• 11:47
  Then the other one started to gain some, some viewership.
• 11:51
  But that first one was 0 for a long time.
• 11:53
  So for me it was like that four, I said what's happening 1-2, you
• 11:59
  know, Well, luckily me, I never had zero.
• 12:02
  And still today, even though I have 1200 episodes, there's
• 12:09
  still a few of them that only four people have listened.
• 12:14
  And I'm wondering how come those episodes must be terrible
• 12:19
  Anyway, where was I? Shah don't give up hope when it
• 12:23
  comes to long term plays, content marketing, long form
• 12:28
  content, what else? Traditional media like this, you
• 12:32
  know, things like that. So for people who try to get on
• 12:35
  the TV because like the my classmates, for instance,
• 12:38
  lawyers who try to get on the TV, you know, don't be surprised
• 12:41
  if you get on the TV once and you didn't blow your business in
• 12:43
  blue. It doesn't work that way.
• 12:44
  You actually have to be on TV consistently for a while.
• 12:48
  So don't just secure one spot. You're trying to be on TV to
• 12:51
  boost your business. Try and see how you can lay up a
• 12:53
  number of spots. You know, the benefit will come
• 12:56
  if you're on TV consistently, you know, maybe two or three
• 12:59
  times a month for the whole year is then you can start saying
• 13:03
  that, oh, OK, listening will give me business juice or not.
• 13:07
  Anyway, I've taken more than 10 minutes on that.
• 13:09
  So let me move on to actually things I was supposed to talk
• 13:11
  about today. Now, one of the people who
• 13:13
  called in last week, Patrick, we called in to say he loved the
• 13:16
  show and it was nice to hear that.
• 13:19
  But he had some health challenges and so he was asking
• 13:23
  for prayers. So that's the reason why I say,
• 13:26
  look, health is really important and we should desire greatly
• 13:29
  because it helps us to live with vitality.
• 13:32
  And I just wanted to bring it over here on the podcast that we
• 13:34
  should always remember those who are currently not in the best of
• 13:37
  health. So we should make it a habit to
• 13:40
  pray for our sick. Now, in the Catholic tradition,
• 13:43
  we pray for the sick every single Sunday is part of the
• 13:46
  prayers that we have in the prayers of the faithful.
• 13:49
  You know, whether we personally know somebody who is sick or
• 13:50
  not. It's a standard something we
• 13:53
  pray for the sick, but it doesn't have to be a Sunday,
• 13:56
  Sunday something, you know, let's remember to pray for the
• 13:59
  sick every single day because it actually sucks when you're
• 14:04
  trying to build a business and their health is poor or you have
• 14:07
  arrived, you're now an Odugu. But then health is poor.
• 14:10
  I mean, any which way health is poor, it's it's a problem.
• 14:14
  So for those of you listening to the podcast, whether Christian
• 14:18
  or Muslim, I just want to ask that one of my listeners,
• 14:21
  Patrick, not feeling too well. Just remember, Patrick, in your
• 14:25
  prayers and by extension to other people who are currently
• 14:31
  not in the best of health in Nigeria right now, Let's
• 14:33
  remember to pray for our brothers and our sisters.
• 14:35
  May God grant us good health now and always.
• 14:39
  Then. Now, how to stay top of mind?
• 14:43
  Yeah, because one caller, another caller, Peter from
• 14:45
  rugby, he wanted to know about staying top of mind because
• 14:47
  that's what we happened to be discussing at the time.
• 14:49
  And then also another person, Madam Miriam from Apple, also in
• 14:53
  Abuja, who sells perfume. I wanted to know ways to remain
• 14:56
  top of mind. Now, the reason why they reached
• 14:59
  out was because in that particular radio episode, and I
• 15:01
  made a podcast episode about that, I was talking about how
• 15:04
  all these thing about happy New month, happy Wednesday, Happy
• 15:08
  Sunday, Happy Tuesday, Happy EDIL Qadir, Happy Easter, happy
• 15:12
  Oktoberfest, Happy Children's Day, happy that it's a, it's a
• 15:15
  waste of your time because it is repetitive, it doesn't add
• 15:18
  value. People like knowing the
• 15:19
  messages, like you're just taking up space in people's box.
• 15:22
  After a while, people archive you so that even when you send
• 15:24
  genuine message, they won't see it because there's some people
• 15:27
  like that who have been sending happy Sunday, happy Sunday,
• 15:31
  happy Sunday, happy Sunday. And then I just tune them out.
• 15:34
  I archive their messages. So the day that they actually do
• 15:37
  send a message saying Tabishma has been a while.
• 15:39
  How have you been? I won't even see it because it's
• 15:41
  an archive. So it's when I go to go and
• 15:43
  clean archive, I'll see the message and say, oh, I now tell
• 15:46
  them, oh, sorry my brother, sorry, somehow I missed your
• 15:48
  message. I won't tell him the truth.
• 15:50
  The truth is that look, your messages were rubbish and I got
• 15:52
  tired of seeing them. So I put you in archive.
• 15:55
  That's why I didn't see your message four months ago.
• 15:59
  So we were exploring ways to stay top of mind.
• 16:02
  And that's the reason why Peter from Ruby and Mother Mary, I'm
• 16:06
  from Apple called and I just got overwhelmed.
• 16:09
  I just got mood. In the spirit, I say, you know
• 16:11
  what? Let me teach these people how to
• 16:12
  use ChatGPT, use AI tools to come up with ideas for staying
• 16:17
  top of mind on their own. The reason why I'm trying to do
• 16:22
  that, reason why I'm doing that actually is because to be
• 16:25
  honest, I'm kind of tired of people calling me and asking me
• 16:28
  for ideas. I've said lots of times on the
• 16:31
  podcast and I've said lots of times on the radio show in 2025,
• 16:35
  coming up with good ideas is not the problem.
• 16:38
  The problem while your business is stalling is you've not been
• 16:40
  executing on the small ideas that are there.
• 16:43
  Because with Google and share GBT and all these tools, ideas
• 16:46
  are cheap. Ideas are dime a dozen.
• 16:50
  You can find ideas, all kinds of ideas under the sun to move your
• 16:54
  business forward. The problem is not the
• 16:56
  information. The information is there, the
• 16:57
  problems you're not executing. So actually I'm trying to do as
• 17:01
  much as possible to make sure that people learn how to do
• 17:06
  research ideas on their own so that by the time somebody calls
• 17:08
  me, let them say something like, I put it on the status export
• 17:14
  business. This is my strategy.
• 17:16
  I've been reaching out to companies in America, but I've
• 17:18
  not been able to convert. And I think the problem is this,
• 17:20
  this, this, that kind of conversation is sweet while
• 17:23
  solving a specific sales problem, not somebody calling me
• 17:26
  up and saying how can I build my export business in America.
• 17:29
  Like that thing is too broad. It can't be anything and it
• 17:31
  can't be everything. Now, of course, if you're
• 17:34
  willing to pay for my time, then sure, no problem.
• 17:36
  We'll sit down and we'll brainstorm.
• 17:37
  But apart from that, these tools are readily available.
• 17:40
  So I was led by the spirit. I said, let me teach these
• 17:44
  people how to use ChatGPT. And that's what I did last week.
• 17:47
  And so we're going to explore some of that here.
• 17:49
  I made a podcast episode about it before, but it was general.
• 17:52
  Now, let me show you how a live case scenario.
• 17:59
  I did this one live on the radio, so nobody say them, say
• 18:03
  them say no time for preparation as I was moved.
• 18:07
  We just did it on the air like that.
• 18:10
  But before I move on to that, there was another person called
• 18:14
  West City. Yeah, the name sounds strange,
• 18:17
  but don't worry, it's from my side.
• 18:18
  And that's how our names sound. You know, they sound exotic, as
• 18:23
  some people say. So was it?
• 18:25
  She called from Gherki and had a question about her mom's
• 18:28
  business, But then the line dropped.
• 18:30
  But either way, the thing just lifted my spirit because it's
• 18:32
  always cool when children call on the radio show.
• 18:35
  It just leaves the mood. You guys might be talking
• 18:37
  something serious, but then the child comes.
• 18:39
  And then, you know, all of a sudden, all of us just, you
• 18:41
  know, happy. Everybody begin to smile.
• 18:43
  You know, producer smiling. Me, I'm smiling.
• 18:45
  And other people on the radio, all of them, everybody just
• 18:48
  smiling because the child called in.
• 18:50
  So even though we lost our call, I just wanted to let people know
• 18:56
  that it was good that this girl is concerned about mom's
• 19:00
  business. Well, first of all, you know,
• 19:03
  safety. You know, Nigeria is, excuse me,
• 19:06
  Nigeria is rough these days. So we all have to be safety
• 19:08
  conscious. So I said it not just for the
• 19:10
  benefit of Work City, but for other children who are there
• 19:13
  that, you know, calling strangers is OK, but we always
• 19:19
  need to make sure that we have the permission of a parent to do
• 19:22
  that first, you know, because I didn't ask her live on the air.
• 19:25
  Did Mumsy say you can call? I'm not put her in trouble, but
• 19:28
  I just put it out there, Sha Now, yeah, it's nice that kids
• 19:31
  call in. So far two children have called
• 19:32
  into my radio show. So it's nice that children call
• 19:35
  in. Always remember we have to be
• 19:37
  safety conscious. You take permission from Mumsy
• 19:39
  and Popsy first before you pick up the phone.
• 19:42
  And then before you call the call, you call the stranger.
• 19:45
  Also, you know, be careful not to give off any personal details
• 19:48
  over the air because, you know, children are not as security
• 19:50
  conscious as us. You know, that's how one day we
• 19:53
  were outside and then my son was like, oh, my sister before she
• 19:58
  died. And I'd like, look, calm down.
• 20:00
  Like, you know, you just, you just met these dudes.
• 20:02
  You don't start telling everybody our family business
• 20:05
  like that, you know? Yeah, I told you about your dead
• 20:08
  sister. It doesn't mean you have to tell
• 20:11
  every single person, you know. So it just keeps saying stuff
• 20:15
  like one of my neighbors how the boy kept on going on about how
• 20:18
  old father has built in the mansion in Jos.
• 20:22
  And they have swimming pool, they have badminton court.
• 20:24
  So somebody had to conversate like like homie, calm down.
• 20:29
  You know, Nigeria is not like that.
• 20:32
  You don't go around telling people that these were pops.
• 20:34
  He has like, you know, between you and me, one neighbor.
• 20:36
  So it's cool. But you don't go around telling
• 20:39
  everybody like that, you know, so children, they can't run
• 20:41
  their mouth. So for those of you that have
• 20:43
  kids, please be having this conversation with your children
• 20:45
  or please be having it. You know, it's not, isn't
• 20:48
  everything you'd be saying in the outside.
• 20:51
  So that's a cute gentleman. I got it out of the way then and
• 20:57
  also said it's a good thing that families are listening to
• 20:59
  content like this, as in as a family.
• 21:02
  So I'm tripped that their families where Mumsy and Popsy
• 21:05
  are listening to the show. My show is called the Business
• 21:08
  Booster Show on radio. And then the children are
• 21:10
  listening as well. So I mean, that is that is that
• 21:13
  is good. That is really, really, really
• 21:15
  sweet. And so I just said that, you
• 21:19
  know, I should let parents know that we need to do more of these
• 21:25
  kind of things with our kids where it is age appropriate.
• 21:29
  Get them to listen to a show, get them to watch one or two
• 21:32
  things, you know, maybe even get them to read a book or two.
• 21:37
  Because like in my own case, me and Popsy was rich dad, poor
• 21:40
  dad. He gave it to me, gave it to my
• 21:42
  brother. He said we should go and read.
• 21:44
  And then usual fashion. He said I was the book about.
• 21:46
  And I'm like, I don't know, because, you know, I think it
• 21:49
  was big. I was like 250 pages.
• 21:51
  So he started asking of specific questions, what is the
• 21:53
  difference between an asset and a liability?
• 21:57
  That's how those conversations started.
• 21:59
  I remember very well. He said this watch I'm wearing
• 22:02
  is golden, right? Yes.
• 22:03
  That expensive, right? Yes, that looks cool, right?
• 22:07
  Yes, yes. Daddy, Is this thing an asset?
• 22:10
  I don't know. We started having that
• 22:11
  conversation. This wristwatch is in an asset.
• 22:14
  This car is in an asset. This house we live in, is it an
• 22:17
  asset? What are assets?
• 22:19
  How do you acquire assets? That's how the thing started
• 22:22
  there. From there, cash flow quadrant.
• 22:24
  What did the guys say about how you make money?
• 22:26
  What are the four different ways of making money?
• 22:30
  And then he gave me a very stern warning.
• 22:32
  Not at that time, because at that time he only had one source
• 22:35
  of income. I was too small.
• 22:37
  Then he gave me a stern warning. He said, don't you ever make the
• 22:39
  mistake that I've made. I say yes, daddy, So what
• 22:43
  mistake did I make? I said, I don't know, Daddy.
• 22:45
  He said I only have one source of income.
• 22:46
  Do you hear me? So yes, Daddy, don't you ever
• 22:48
  make that mistake. Now, later on, you'll go on and
• 22:51
  do a bunch of stuff anyway. Let me know, list it down here.
• 22:56
  But you'll go on and do a bunch of things.
• 22:58
  You know, some things work, some things you know, didn't work.
• 23:00
  But I've never forgotten that stand warning.
• 23:04
  So small, small things like this for those of us who have
• 23:07
  children, you know, if it's a radio show, sounds decent.
• 23:10
  My own show is sales and marketing.
• 23:12
  There'll be nothing that will be inappropriate for children.
• 23:14
  You know, you try, sometimes you'll be some kind of films
• 23:18
  around business. You let your kids watch, you
• 23:20
  invite them podcasts. I play podcasts for my kids, but
• 23:24
  on business, business podcasts because they can't stand
• 23:26
  business podcasts as far as they're concerned, the they like
• 23:30
  the science fiction stuff. So that's where we are now by
• 23:33
  the time they enter teenage years.
• 23:34
  And I will now start shooting one or two business broadcasts.
• 23:37
  But avenues for conversations like this.
• 23:41
  So really, really, really important for those of us who
• 23:44
  have kids, let's start this thing early.
• 23:47
  We don't have to do it too much because if you ever do, you know
• 23:50
  we deserve do your child. We hate these things, you see.
• 23:52
  So my father didn't give us a stack of 50 books or just one
• 23:55
  book. He said this is a story about a
• 23:58
  boy who had two fathers go and read it.
• 24:01
  That's the angle that my father came from.
• 24:03
  And we took it and we read a funny enough for my brother and
• 24:06
  I, it's just one of those things as far as were concerned, every
• 24:10
  Nigerian child to read rich dad, poor dad.
• 24:13
  Some of you say the story is made-up, is not real.
• 24:16
  Look, I don't care, all right? In the Christian tradition,
• 24:20
  we're aware of parables. So if the story is a parable,
• 24:23
  that's beside the point. The guy is trying to communicate
• 24:27
  something that is true for all times and for all societies.
• 24:32
  So whether he actually had two dads, a rich dad and a poor dad
• 24:36
  is besides the point. Some people say it's a parable
• 24:39
  and it's a parable. Read the parable.
• 24:41
  Did you get the message? Anyway, it's been 24 minutes.
• 24:45
  I don't want this to be on our episode, so let me just stop
• 24:47
  here. So the next podcast episode will
• 24:49
  now go into how to stay top of mind and how with Madam Miriam,
• 24:55
  we came up with ideas that you could use to stay top of mind
• 25:00
  with our potential customers on WhatsApp instead of sending
• 25:03
  happy new month, happy birthday, happy Easter, happy Kwanzaa,
• 25:07
  happy Halloween, happy Hanukkah, happy Independence, happy
• 25:13
  Children's Day, happy, happy Sunday, you know, all that happy
• 25:16
  stuff. So we'll do all of that in the
• 25:18
  next broadcast episode. So remember, if you'd love to
• 25:21
  connect, you can call, send me a text message or a WhatsApp
• 25:23
  message on 08064662140. Thanks for your time and
• 25:29
  attention. I will catch you next time.
• 25:31
  Same place in your headphones or in your speakers.
• 25:35
  And remember, don't do so in this content game.
• 25:37
  Some days up, some days are down.
• 25:39
  I'm sorry. They be the the how I put it,
• 25:43
  the goal, the yardstick is how well are we doing over time?
• 25:48
  So don't be discouraged. So talk to you guys next
• 25:51
  episode.