TRP 338: Earning Client Trust with Thought Leadership with Bill Sherman

The Rainmaking Podcast · Aug 27, 2026 · 28m

Posting on LinkedIn once isn't thought leadership. Speaking on one panel isn't thought leadership. Real thought leadership is a strategy — and most professionals have never been given a clear framework to build one.

Bill Sherman is COO of Thought Leadership Leverage, co-host of the Leveraging Thought Leadership podcast, and lead co-author of The Thought Leadership Handbook — the book Scott calls the most intellectually rigorous, practically useful resource on thought leadership he's ever read. In this episode, Bill shares the framework he and his colleagues developed over 20 years of…