The F-Word That Will Ruin Your Senior Living Relationships — Gina & Tim Murray
Tim and Gina Murray, former home care agency owners and creators of CINCH, join host David Knack to discuss the challenges and rewards of community-based home care. They share insights on the concept of fractional care, how it supports independent living communities, and the lessons they learned transitioning from agency owners to tech entrepreneurs. They also highlight how proper scheduling, caregiver teamwork, and sustainable revenue models can transform home care businesses. Lesson Takeaways: Fractional care provides short, structured visits that help seniors maintain independence. Proper…
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