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254: Creating More Freedom and Impact in Your Business with Erin Marcus · Imperfect Marketing

• 0:28
  Speaker 1: Hello and welcome back to another episode of Imperfect Marketing.
• 0:31
  Speaker 1: I'm your host, kendra Corman, and today I am really excited because Erin Marcus of ErinMarcuscom and Conquer your Business is joining us today.
• 0:42
  Speaker 1: Erin helps entrepreneurs and small business owners get the financial and emotional freedom they need to build a business and a life they're proud of by learning how to be in charge, take action and get results.
• 0:55
  Speaker 1: She's been mentoring, training, teaching, coaching for more than 20 years and she likes helping, loves actually helping people take action they didn't think possible, do things they didn't think they could do and succeed beyond what they dared to dream.
• 1:10
  Speaker 1: That is just such an amazing bio, so thank you so much for joining me.
• 1:16
  Speaker 2: I sound so fancy when you put it like that.
• 1:19
  Speaker 1: I know right.
• 1:19
  Speaker 1: It's like people are like wow, she sounds impressive.
• 1:23
  Speaker 1: Oh wait, that's me Okay.
• 1:25
  Speaker 2: Yeah, I always tell people I will be on stage in front of a thousand people and have the time of my life.
• 1:30
  Speaker 2: Please do not make me listen to the introduction.
• 1:39
  Speaker 1: Exactly, I know Right Well, and I hate it when, like people are like send me your bio, so I send them my bio and then they start to read the whole thing and I was like you didn't say send you a brief.
• 1:44
  Speaker 2: What are we doing with this?
• 1:49
  Speaker 1: No, um.
• 1:50
  Speaker 1: So, aaron, all right, you've made a a big change recently, so we are recording this just so you guys know.
• 1:56
  Speaker 1: Back in september, even though it's airing in november um, and aaron made a change going to aaronmarcuscom.
• 2:05
  Speaker 1: Um, still having conquer your business, talk to me about the change that you're going through and have been going through for a while now.
• 2:14
  Speaker 2: This is.
• 2:14
  Speaker 2: It's really been an evolution, like it started out as AaronMarcuscom, because I didn't know what I was doing and it was my name, so that was easy.
• 2:20
  Speaker 2: And Conquer Business is five years old and I've absolutely loved it and it was really interesting.
• 2:26
  Speaker 2: I'll tell you, let's start, since you know we're talking about imperfect marketing, we can just broaden that to imperfect business decisions and it's the process is imperfect.
• 2:38
  Speaker 2: I mean, I think the more you embrace it, the better.
• 2:40
  Speaker 2: But one of the things I found myself through a in reflection, not at the time.
• 2:47
  Speaker 2: It would have been so much easier if I caught it at the time, but no, can't have that.
• 2:51
  Speaker 2: Through a reflection process that started for me.
• 2:55
  Speaker 2: It's so funny that this is launching and that this will air in November, because it was literally last November when the eh hit the fan for me in a variety of ways and through what became like a six month put the brakes on, stop the, you know, stop the presses deep dive in a self-reflection I realized that one of my patterns that had to go was really this this I have a lot of drive and I have a lot of drive to be successful and there's nothing wrong with that.
• 3:39
  Speaker 2: But I found myself repeatedly in this scenario where I was trying to achieve somebody else's version of success.
• 3:42
  Speaker 2: Right, somebody else's definition.
• 3:43
  Speaker 2: I'm not a big people pleaser.
• 3:45
  Speaker 2: I don't care if the masses like me or don't like me on that.
• 3:47
  Speaker 2: But what I do have is because I have a host of other problems.
• 3:53
  Speaker 2: Right, I don't have that one.
• 3:54
  Speaker 2: We all do, Right exactly.
• 3:55
  Speaker 2: If you don't get this one, you get that one.
• 3:56
  Speaker 2: It's a problem.
• 3:56
  Speaker 2: Right, it's a plethora.
• 3:58
  Speaker 2: It's so many to choose from.
• 4:01
  Speaker 2: But what I found with me through this self-reflection process was, if I find somebody who I admire, who I think has achieved a lot, who I deem worthy for lack of a better phrase I strive for their approval, which often means trying to achieve what they define as successful and right, like I don't even know if that makes sense.
• 4:29
  Speaker 2: And it's not their fault, by the way.
• 4:30
  Speaker 2: They didn't ask for me to do this right.
• 4:33
  Speaker 2: This is.
• 4:33
  Speaker 2: None of them are are wrong or bad.
• 4:35
  Speaker 2: They didn't do this to me.
• 4:36
  Speaker 2: I did this to me.
• 4:38
  Speaker 2: And through what happened last year and a variety of things because there's always a catalyst that starts this I finally got quiet enough in my head to decide what do I want more of in my life?
• 4:53
  Speaker 2: And I moved away from setting goals to setting intentions.
• 5:00
  Speaker 2: What do I want more of in my life?
• 5:04
  Speaker 2: And the two things that I came up with is freedom for me, one more freedom.
• 5:09
  Speaker 2: Freedom of more time.
• 5:10
  Speaker 2: I don't want to work as hard as long I don't.
• 5:14
  Speaker 2: Freedom of money, so I still want to make all the money, but not working as hard as long.
• 5:18
  Speaker 2: Freedom of location.
• 5:20
  Speaker 2: I'm traveling back and forth because of my mom, because I want to, because of other things, because I want to be in all these different places.
• 5:26
  Speaker 2: I want more freedom and then subsequently also not contrarily I want to have a bigger impact.
• 5:31
  Speaker 2: I want to have a bigger impact and then subsequently also not contrarily, I want to have a bigger impact.
• 5:34
  Speaker 2: I want to have a bigger impact and business being what business is and you have iterations I had found my business moving away from, not that it wasn't having an impact, but I I just wanted to have a bigger impact.
• 5:50
  Speaker 2: I wanted to help more people, I wanted to get my message to more people, and so I moved.
• 5:56
  Speaker 2: I really moved away from what I call heavy lift programs, what I'm calling heavy lift marketing strategies, and just into a different way of doing my business.
• 6:10
  Speaker 2: And so there's a course that is launching as we are recording this.
• 6:16
  Speaker 2: There is a community that will be launched by the time this is out in the world that I'm so excited about.
• 6:22
  Speaker 2: The book is underway.
• 6:24
  Speaker 2: So, yeah, I'll still have the high level interpersonal, one-on-one mentoring opportunities, but most of the way that I'm describing it to myself, because it makes sense in my head is I'm moving away from business, like corporate does, because I come out of corporate, so I built my business the same way I knew how to build a big company and into a more creative life and fun and terrifying, and fun and terrifying.
• 6:58
  Speaker 1: Change is terrifying, okay, so all right.
• 7:02
  Speaker 1: So so you're pivoting your entire business, which I think that there's a lot of people listening, including myself, that you know we've all pivoted before or done changes ourselves, and and so we understand.
• 7:17
  Speaker 1: Um, yes, there's always something that ignites it and, yes, we have a tendency to compare ourselves to people and the success that they have in different spaces and, you know, thanks to social media, we get to see all these people having all this success, who may or may not be having this success, um, and just might be showing it online, um, so so I get all of that let's talk about.
• 7:42
  Speaker 1: So I love how you're like, I'm going to be working less, but I've got a new course and a book and a new version of my business, so talk to me about how are you going to keep yourself out of those old?
• 7:57
  Speaker 2: bad habits.
• 7:58
  Speaker 2: So the universe abhors a gap.
• 8:00
  Speaker 2: Just as you know, the universe does not like a vacuum.
• 8:04
  Speaker 2: I'm filling it.
• 8:05
  Speaker 2: I think one of the reasons like there's so many reasons people fill all their time Number one they think they're supposed to right.
• 8:12
  Speaker 2: I'm just filling a lot of my time with the other things I want to be doing.
• 8:18
  Speaker 2: And here's the one interesting, I think important point about the pivot who I'm helping and what I'm doing for them hasn't really changed.
• 8:28
  Speaker 2: What's changed is how it's being delivered and how I'm acquiring clients.
• 8:35
  Speaker 2: So all the work in the last five years that I've built oh, this is Erin, this is what she knows how to do that still stands right.
• 8:47
  Speaker 2: So I'm not doing such a left field jump that people are like what are you doing now?
• 8:51
  Speaker 2: It still makes sense, which makes us easier.
• 8:54
  Speaker 2: By the way, it doesn't mean you can't do that, but it makes this pivot easier.
• 8:57
  Speaker 2: But I so the way that I started doing this one of the one of the mistakes, one of keyword one um, one of the things that I kept doing to myself is I would pack, monday through Friday, eight in the morning at 5 PM, meeting, meeting, meeting, meeting, meeting, meeting, and then every time I came up with a new idea or tried to do a new thing, I was like fitting it in the cracks, or I was doing it at six three in the morning, like it's not a sustainable business model, and reading things like the quantum leap strategy and hearing like you have to be willing to let go of things in order to take a leap, even if those are some of the things you're best at, and the idea that a tightly, tightly packed entrepreneur can't make a leap.
• 9:42
  Speaker 2: So I started out by I'm not working Fridays and I used to volunteer on Fridays, so that one was easy for me.
• 9:51
  Speaker 2: I'm not, I don't work on Fridays every now and then an appointment, but I don't work on Fridays.
• 9:54
  Speaker 2: And then, okay, monday's an office day.
• 9:56
  Speaker 2: I just started moving my calendar in, literally physically, from the sides, right?
• 10:02
  Speaker 2: So Monday, yeah, I have, it's just internal, because I hated the feeling of rushing back into things on Monday, so I just don't work on Monday.
• 10:07
  Speaker 2: Yeah, I have, it is just internal, because I hated the feeling of rushing back into things on Monday, so I just don't work on Monday, and that solved that problem.
• 10:10
  Speaker 2: Right, I just do internal things on Monday and then if I have something that fits in.
• 10:16
  Speaker 2: Ok, great, but I don't worry about it.
• 10:17
  Speaker 2: And then I truncated my Tuesday, wednesday and Thursday to be 10 to 4.
• 10:22
  Speaker 2: So it got shorter on both ends, and what that did it doesn't mean that I'm not working, but I'm not having appointments right and I just kept moving my appointment availability in from all directions like a box listening to this and thinks that they cannot do it because it doesn't fit their business.
• 10:47
  Speaker 1: You're full of junk that is called head trash and it is 100% in your head and entirely made up.
• 10:54
  Speaker 1: I know because, like I would say, two years ago I would have been sitting there saying I can't do that.
• 11:02
  Speaker 1: I don't know how on earth I would do that.
• 11:05
  Speaker 1: I do not take recurring meetings.
• 11:07
  Speaker 1: On Mondays or Fridays I do not have meetings.
• 11:10
  Speaker 1: I mean, I've got a networking meeting.
• 11:12
  Speaker 1: I think I've got two meetings in a month.
• 11:15
  Speaker 1: Like, I make those exceptions and I've made those exceptions because, like there's 15 to 40 other people in those meetings, I'm not moving them.
• 11:23
  Speaker 1: Um, they're not mine, but my meetings I don't start till time.
• 11:28
  Speaker 1: I don't start because I like to get my stuff together.
• 11:32
  Speaker 1: I don't take recurring meetings on mondays or fridays.
• 11:36
  Speaker 1: If I need to move a meeting on to a friday, I will, like that's my choice on for a monday, I will.
• 11:43
  Speaker 1: I do my podcast recordings one monday a month.
• 11:48
  Speaker 1: They used to be everywhere.
• 11:51
  Speaker 2: Right.
• 11:51
  Speaker 2: They used to talk about changing gears.
• 11:53
  Speaker 2: They used to be all over the place.
• 11:55
  Speaker 2: I don't take our law.
• 11:58
  Speaker 2: I don't accept our long meetings with people.
• 12:01
  Speaker 2: I don't know, I don't.
• 12:04
  Speaker 2: There's nothing.
• 12:05
  Speaker 2: We can book more time.
• 12:06
  Speaker 2: Why are are we right?
• 12:08
  Speaker 2: Because work grows to fill the time a lot every time, so it's never more hours, it's always more focus, and so the other thing that I do that works so well for me is I love people, I love talking to people, I love meeting people, so I, my energy will always come up, will rise to the occasion.
• 12:27
  Speaker 2: For me, however, my creativity, now that I'm old because this never would have been the case when I was younger is in the morning.
• 12:34
  Speaker 2: So what I find for me is I work best diving into whatever creative work, not even having gotten ready for the day, still in my sweats.
• 12:45
  Speaker 2: You know, whatever I do, my morning routine with my journaling and my reflection, and then I move to some kind of creative work, my writing, my content creation around 7.30 or so, and then I take a shower after lunch and get ready for appointments then and I meet with people, you know, between like one and four, and it I get so much more done because I'm working the way.
• 13:15
  Speaker 2: My natural ability ebbs and flows, because I'll always be excited to talk to somebody.
• 13:21
  Speaker 1: That's easy so how did you find that you were more creative in the morning?
• 13:27
  Speaker 2: Um, I just by because nobody was more shocked than me.
• 13:33
  Speaker 2: I can't even tell you.
• 13:36
  Speaker 2: The biggest shock to me was the fact that I'm a morning person.
• 13:40
  Speaker 2: Now, like this is, my mother will tell you she's like what it just happened.
• 13:46
  Speaker 2: It just happened because there would be a day that I, coincidentally, didn't have appointments in the morning and there's some people who need to get themselves all dressed and ready for the day in order to function.
• 13:58
  Speaker 2: I'm the opposite.
• 13:59
  Speaker 2: The longer I can stay unready, the more things that'll get done.
• 14:04
  Speaker 2: It's just I'm very chill and casual.
• 14:06
  Speaker 2: That'll get done.
• 14:10
  Speaker 2: It's just, I'm very chill and casual.
• 14:11
  Speaker 2: I like my, as my one girlfriend calls them, I like my soft clothes.
• 14:13
  Speaker 2: Right, I like soft clothes.
• 14:14
  Speaker 2: So the longer I stay in soft clothes, the more it will actually happen.
• 14:18
  Speaker 2: And, luckily for me, I'm not too embarrassed to walk the dog in the neighborhood in the soft clothes Like I don't care.
• 14:24
  Speaker 2: So it would just happen where I'd be like, oh my gosh, I have this day and whatever.
• 14:31
  Speaker 2: Something got canceled, something never got booked and I realized I worked straight through from like 6.37 in the morning till 11 or 12.
• 14:43
  Speaker 2: And it was wonderful and I was.
• 14:46
  Speaker 2: I call it casual accomplishment days.
• 14:48
  Speaker 2: I can just go with the ebb and flow and I could take a break and go have lunch or walk the dog, or I got to water the things I transplanted, and then I get back to doing things and it's like it just has a no time limit feeling to it and when I realized I enjoyed it, I started doing it on purpose.
• 15:12
  Speaker 1: Did you hear her say, well, after I checked my email and then I would jump into email like seven other times?
• 15:20
  Speaker 1: No, she worked from, you know, 6.30, 7 o'clock in the morning until 11 or 12 and got these accomplished, these casual accomplishments done Like that's.
• 15:30
  Speaker 1: That's just so amazing.
• 15:33
  Speaker 1: But the second you dive into your email like you're done.
• 15:36
  Speaker 2: You're done, you turn into reaction mode.
• 15:38
  Speaker 2: You are now on somebody else's timetable.
• 15:40
  Speaker 2: Here's the other thing I did.
• 15:42
  Speaker 2: I felt so guilty doing this.
• 15:43
  Speaker 2: I felt so guilty doing this.
• 15:47
  Speaker 2: It felt so bad.
• 15:49
  Speaker 2: I unsubscribed from 95% of the lists I was on because the and I felt guilty doing it because I have a list.
• 15:58
  Speaker 2: Right, I have an email list.
• 16:01
  Speaker 2: So I felt bad for doing that, but I would, but I wasn't opening them anyway.
• 16:07
  Speaker 2: Bad for doing that, but I would, but I wasn't opening them anyway.
• 16:11
  Speaker 2: I kept the ones I knew I read or the people I wanted to.
• 16:13
  Speaker 2: You know, make sure I'm keeping tabs on, you know, but the feeling and I understand it could have been mind over matter and I just couldn't figure it out.
• 16:21
  Speaker 2: It doesn't matter the feeling of opening an email inbox to a hundred emails that showed up since the eight minutes before I.
• 16:33
  Speaker 2: It would make me crazy.
• 16:37
  Speaker 2: And I'm just the thing that I'm embracing with this whole creative lifestyle because, no, I never identified myself that way and I have some friends who are highly, highly creative and to me they're like these magical people.
• 16:52
  Speaker 2: There's such different energy, so amazing, so talented, and I just envision myself.
• 16:59
  Speaker 2: The one that always comes to mind is my friend Katrina.
• 17:03
  Speaker 2: She's a mosaic tile artist.
• 17:06
  Speaker 2: She's magic Katrina's magic.
• 17:08
  Speaker 2: Who knows I call her that?
• 17:10
  Speaker 2: She's a mosaic tile artist?
• 17:12
  Speaker 2: She's magic, katrina's magic.
• 17:13
  Speaker 2: Who knows I call her that?
• 17:13
  Speaker 2: She's just a different.
• 17:15
  Speaker 2: She's having a different experience than the rest of us.
• 17:17
  Speaker 2: It just is what it is, and so I think of myself as tapping into my inner.
• 17:19
  Speaker 2: Katrina and I also have kind of embraced this idea.
• 17:24
  Speaker 2: Again, it was so much mindset work was so so, and it's continuing.
• 17:28
  Speaker 2: It's it's probably two hours a day at least of mindset work, because that's what I do when I make lunch and I sit down and watch something, and it's very intentional what I'm.
• 17:38
  Speaker 2: I haven't turned the tv on since last march.
• 17:41
  Speaker 2: I've not turned the television on since last march.
• 17:44
  Speaker 2: Um, but now I just keep wondering is this who I am?
• 17:51
  Speaker 2: Is this who I am Before I turned into the person I had to be to survive the things that we all have to survive?
• 18:02
  Speaker 2: Right, and to me, going back to my personal intention of freedom, why did I quit corporate?
• 18:10
  Speaker 2: Why did I quit the fancy, fancy, fancy travel around the world?
• 18:14
  Speaker 2: Six figure income with the expense account like C-suite in financial services job, right, it wasn't to be miserable, I'll tell you that much because I had a great job with great people and it was for the freedom.
• 18:31
  Speaker 2: It was for the freedom, and so freedom is the intention, and it's one of the things I just have to go back to over and over and over again as I make decision.
• 18:43
  Speaker 2: Everything with me is like I make very, very instinctual, very, very fast decisions, but there is a framework, there's really in the back of my mind is a framework, and it just happens that fast.
• 18:52
  Speaker 2: The question is is this going to bring me more freedom or less freedom?
• 18:56
  Speaker 2: Happens that fast.
• 18:56
  Speaker 2: The question is is this going to bring me more freedom or less freedom?
• 18:58
  Speaker 2: Period, hard stop.
• 18:58
  Speaker 2: One question Is doing this going to bring me more freedom or less freedom?
• 19:02
  Speaker 2: Is doing this going to have a bigger impact or less impact?
• 19:05
  Speaker 2: And then things get easier.
• 19:07
  Speaker 2: Decisions get easier when you don't know what you want, when you don't know what you're trying to create.
• 19:15
  Speaker 2: That's when you become susceptible to other people's definitions, to rabbit holes, that we all fall down.
• 19:21
  Speaker 2: Right, but if you could have these litmus tests, this black or white I use the word litmus test a lot and then I realized younger generation they don't use.
• 19:31
  Speaker 2: Evidently it's kind of like mercury and things we were allowed to play with when we were little.
• 19:36
  Speaker 2: Those were fun.
• 19:40
  Speaker 1: I still remember doing those in science class.
• 19:42
  Speaker 1: All right, so if you do not know what a litmus test is and have never experienced one, you are too young for this podcast and you can send me an email and I will send you a translation later.
• 19:55
  Speaker 2: Send you a chat.
• 19:56
  Speaker 2: Just chat GBT, It'll explain it.
• 19:59
  Speaker 2: It's again.
• 19:59
  Speaker 2: We were given bottles of acid and allowed to dunk pieces of paper in it to see if it turned pink or blue.
• 20:08
  Speaker 1: Ew that people have no idea what that was.
• 20:10
  Speaker 2: I have to tell you this because it was so funny, because the girl who I had this event and she finally went Erin what is a litmus test and I was so dumbfounded that I felt like in my response to her I might've embarrassed her, made her feel bad, Like how do you not know this?
• 20:30
  Speaker 2: Except to make it fair, I broke a cable that we were using during that event and the guy who was helping me said it was an hdmi cable and I'm like that's okay, I'll pick one up on the way in tomorrow.
• 20:39
  Speaker 2: What is it?
• 20:41
  Speaker 2: He says it's an hdmi cable.
• 20:43
  Speaker 2: Like yeah, but what do I like?
• 20:44
  Speaker 2: What is it?
• 20:45
  Speaker 2: He's like aaron, there's no other words tell him that's what you need.
• 20:52
  Speaker 2: That's what they'll give you no other way to say that.
• 20:55
  Speaker 2: It is the definition of the thing, is the thing so we all have.
• 21:01
  Speaker 2: Yeah, it's intentional.
• 21:04
  Speaker 2: I think that's the bottom line, is the two things that really come up for me is it has to be intentional.
• 21:10
  Speaker 2: You will not create the life you want on accident.
• 21:13
  Speaker 2: It has to be on purpose.
• 21:15
  Speaker 2: It cannot be passive and you also can't think it has to be on purpose.
• 21:17
  Speaker 2: It cannot be passive and you also can't think your way there.
• 21:20
  Speaker 2: Nothing happens If you're sitting around thinking.
• 21:22
  Speaker 2: My favorite example of that is if you watch American Ninja Warrior and they get.
• 21:28
  Speaker 2: You know, if you watch them, they really are visualizing the course.
• 21:32
  Speaker 2: I'm going to put my hands here, I'm going to jump here, I'm going to do this, but nothing happens till the buzzer goes off and they start moving, and then they do it and then they fall, and then the next year they get better at it and they get better at it and they get better at it.
• 21:43
  Speaker 2: And I think that's business and I think that's mindset work and I think that's in the intention and the action, the intention and the action.
• 21:51
  Speaker 2: You can't think your way to any of this.
• 21:53
  Speaker 2: You just have to do it and hold to it and do it and hold to it, keep practicing.
• 22:08
  Speaker 1: It is not.
• 22:08
  Speaker 1: It is not.
• 22:10
  Speaker 1: If you are an entrepreneur, solopreneur, coach, a consultant, consultant, whatever it is.
• 22:16
  Speaker 1: If you're a ceo, you're just an.
• 22:20
  Speaker 1: If you're an analyst, you know it doesn't matter that your that mindset work is so important.
• 22:28
  Speaker 1: Because you know, again, we're talking about our schedules, about how we were going like this and I and I did that and nobody, like none of my clients, fired me because I did that, because I moved them around, because I did more time blocking and decided what was going to go where.
• 22:46
  Speaker 1: Nobody, nobody left, not one client said I can't make that happen.
• 22:51
  Speaker 1: And I didn't have to say okay, then, like we, let's find you a replacement.
• 22:56
  Speaker 1: Not one, not one single person.
• 23:00
  Speaker 1: That says a lot for how much head trash was around it.
• 23:05
  Speaker 1: So looking into your mindset, adjusting your mindset, is huge.
• 23:11
  Speaker 1: I mean, I get to the office usually between seven and seven, 30 every day.
• 23:15
  Speaker 1: You know I don't usually start working until eight.
• 23:18
  Speaker 1: Again, I don't have my first meeting until nine.
• 23:21
  Speaker 1: Like I like fuddle around with things, I go through my mail, I clean up my desk, you know you set your stage and and you know again, I think that that mindset piece is something that is so underappreciated, underrated to what you're doing.
• 23:42
  Speaker 2: I mean, go for what peak performance athletic approach, like there's no top athletes that don't visualize, there's no big CEO that doesn't big CEO that doesn't believe in themselves to some extent, like you don't necessarily have to know what you're calling it, but what you think about, you create, and the way you think about things is very, very important.
• 24:31
  Speaker 2: Because, if all you right it's the one thing we always said even like in the medical field, look at, think of it as doctors, the difference between going to a bone and joint orthopedic surgeon versus a chiropractor, versus, you're always going to get the result, the approach to care, based on the way that consultant, doctor, whatever, defines themselves.
• 25:01
  Speaker 2: So, if they define themselves as holistic, you'll get a holistic approach.
• 25:06
  Speaker 2: If you define themselves as a surgeon, you'll get a surgical approach.
• 25:09
  Speaker 2: It's no different.
• 25:11
  Speaker 2: It's no different, it just that's the way our brains work.
• 25:16
  Speaker 2: They need the parameters, they need bumpers in their gutters, they need the labels, they need the definitions in order to function faster and more efficiently.
• 25:25
  Speaker 2: Right, your mind goes, oh, that's a chair.
• 25:27
  Speaker 2: Well, you never saw that chair before, but you still know it's a chair because your brain has a label that that's a chair.
• 25:34
  Speaker 2: Right, basically, if something looks generally like this and you're supposed to sit in it?
• 25:38
  Speaker 2: Oh, it's a chair.
• 25:38
  Speaker 2: So the more you're in control of intentionally creating the labels your brain uses and the way it uses them, the more you get to create your world.
• 25:52
  Speaker 2: We have gone on, we have gone on.
• 25:59
  Speaker 1: We have long conversations.
• 26:00
  Speaker 1: I love the fact that I finally met you.
• 26:03
  Speaker 1: I just think that there's so, so much here.
• 26:08
  Speaker 1: You know, and I think, the evolution of your business and how you're doing it with mindset, how you're doing everything intentionally, how you, you know, cut in your schedule from the outsides, like everybody can do that.
• 26:24
  Speaker 1: Yes, I mean, if you work corporate and they require certain nine to fives things like that, I get that.
• 26:30
  Speaker 2: I will tell you even then.
• 26:33
  Speaker 2: Even then, even then, you can still do this.
• 26:36
  Speaker 2: You don't have to take meetings.
• 26:37
  Speaker 2: Here's the trick to living your own life in corporate Deliver results they can't say no to.
• 26:44
  Speaker 2: You'd be surprised what you get to do.
• 26:47
  Speaker 2: I lived it.
• 26:50
  Speaker 1: Yeah, 100%.
• 26:51
  Speaker 1: So again.
• 26:52
  Speaker 1: So so much great stuff in here.
• 26:55
  Speaker 1: I'm so happy to have you and sharing this journey and this huge change.
• 27:03
  Speaker 1: I think so many people, every person listening, can learn so much from this, and I challenge everybody that's listening to take some steps, to take these, to take some steps.
• 27:15
  Speaker 1: Pick something that out of this conversation that attracted you, that got you thinking, oh, I wonder if I could do that, make it happen.
• 27:24
  Speaker 1: Pick one thing that either Erin or I have done and make a revolutionary change I mean, it's not evolutionary, it's revolutionary change to the way you live your life, and it's it's unbelievable.
• 27:40
  Speaker 1: I can't say enough about it.
• 27:41
  Speaker 1: So this has been an awesome conversation.
• 27:44
  Speaker 1: Like I said before, I let you go, though, um, I do need to ask you the question that I ask everybody.
• 27:50
  Speaker 1: This show is called imperfect marketing, because marketing is anything but a perfect science.
• 27:54
  Speaker 1: What has been your biggest marketing lesson?
• 27:56
  Speaker 2: My biggest marketing lesson.
• 27:57
  Speaker 2: Let's add nuggets for people.
• 28:00
  Speaker 2: This one, I did a whole training on this, so it's fresh in my mind and it's just so true.
• 28:04
  Speaker 2: Ask more questions, ask more questions.
• 28:10
  Speaker 2: One of the and here's the question to ask this is the question when you are considering whether or not to say yes or no to, or especially if you're considering to say yes to a investment of your energy, your time, your money, you're going to try something, always ask what else do I need in place in order for this to work?
• 28:33
  Speaker 2: What else do I need to have in place in order for this to work?
• 28:38
  Speaker 2: And the only times I have regretted the decisions I've made is when I didn't know to ask that and I didn't have what I needed to make the thing I was purchasing or investing in actually work.
• 28:56
  Speaker 2: And so it's kind of the difference between buying a house that's move-in ready and buying a fixer-upper.
• 29:04
  Speaker 2: There is no wrong decision, they're both perfectly fine, but you kind of want to know before you buy it which one you're buying.
• 29:11
  Speaker 2: Am I buying a turnkey situation where, if I do this, you're going to help, the solution is all encompassing, or am I saying yes to an investment that I need to go spend just as much in other places in order for it to work.
• 29:31
  Speaker 2: So biggest marketing mistake repeatedly that I've made.
• 29:36
  Speaker 1: I really like it because I think it applies in so many different places.
• 29:41
  Speaker 1: I had a client that I refused to run Google ads for them.
• 29:46
  Speaker 1: So I was running some Google ads and I paid extra so that we had call recordings set up on the phone number that we were sending people to.
• 29:54
  Speaker 1: So we had this call recording going on.
• 29:56
  Speaker 1: I was listening to them and it was a hang up and a hang up, and a hang up and another hang up because they were going into this.
• 30:04
  Speaker 1: Sorry, you know, nobody's available to answer your call right now.
• 30:08
  Speaker 1: And I'm looking at the timestamps it's nine, 10, 11, one o'clock I mean middle of the day, right, it's not.
• 30:15
  Speaker 1: You know, it's not sixm at night or anything like that.
• 30:18
  Speaker 1: They're open.
• 30:19
  Speaker 1: And I told them until you get our like a recurring reliable person answering the phone, we can't.
• 30:29
  Speaker 1: We can't work google ads.
• 30:31
  Speaker 1: It's not gonna work, because I listened to 40 phone calls that your google ads delivered to you that ended up in hangups.
• 30:40
  Speaker 1: Not one call that you got off of your Google ads went through.
• 30:43
  Speaker 1: What an unbelievable waste of their money, my time I have other places to spend that time, right.
• 30:53
  Speaker 2: And so, yeah, it's so true.
• 30:55
  Speaker 2: And then, yeah, it's so true.
• 31:04
  Speaker 2: And I think that's a really good example of the fact that not every business problem requires a marketing tactic as a solution.
• 31:06
  Speaker 2: Every right I watched it over and over again we're like, oh, we just need more neat leads.
• 31:09
  Speaker 2: No, you have other things you have to shore up before leads are going to help or not help.
• 31:14
  Speaker 1: Yeah, what else needs to be done.
• 31:19
  Speaker 1: Think through your customer journey.
• 31:21
  Speaker 1: I like that.
• 31:23
  Speaker 1: Yeah, it might not be a marketing solution.
• 31:26
  Speaker 1: I'm a marketer.
• 31:29
  Speaker 2: I like it when there's marketing solutions, but that's not the case and that's okay, you might just need to charge a little bit more to who you're already working with, like that's why it's so important to know what you're trying to create.
• 31:40
  Speaker 2: Okay.
• 31:41
  Speaker 1: This was a fantastic conversation.
• 31:44
  Speaker 1: We will be directing you all to ErinMarcuscom and definitely check it out, see how she has evolved her business and conquer your business, and we'll put links to all of that relevant information so you can connect with Erin in the show notes.
• 32:01
  Speaker 1: So again, thank you so much for joining me.
• 32:03
  Speaker 1: I appreciate it.
• 32:04
  Speaker 1: Thank you all for tuning in.
• 32:06
  Speaker 1: I hope that you got a lot out of it and I am dying to hear what you're going to implement.
• 32:12
  Speaker 1: So go ahead and drop me an email at support at KendraCormancom.
• 32:16
  Speaker 1: Let me know what you're going to implement, because I want to hear and cheer you along the way.
• 32:22
  Speaker 1: Thanks so much and have a great rest of your day.