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Net gains: Unpacking the Australian Open commercial strategy
Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
Maria Kholodova and Martin Ross join Catherine Davies to serve up an Australian Open commercial overview and the innovations driving wider media value for the first grand slam of the year.
Jonathan Rest and Catherine then delve into the first-ever media and sponsorship rights auction held by the AUF, Uruguay’s football association, which netted a three-fold increase in revenues, but may deal a lethal blow to the country’s cable industry - an exercise with lessons for the wider…
The skinny
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