Trump's only campaign idea is a bad one
The criticism that Donald Trump's singular midterm campaign strategy—nationalizing the elections by flooding the airwaves with self-promotional ads—is a "bad idea" stems from standard political logic. Historically, midterm elections naturally act as a referendum on the sitting president, and when an administration faces headwinds, the standard playbook is to regionalize races so local candidates can distance themselves from Washington.
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The skinny
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