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Alicia Mowder, Head of US Marketing at Circle K

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When it comes to best-in-class customer loyalty and experience, some famous brands and industries come to mind immediately. A favorite retailer, restaurant, airline, hotel chain – the list goes on. But, convenience stores?

Often customers do not think twice about the gas station or convenience store they visit for a quick pit stop. After all, there is a reason for the name – it comes down to convenience. The store was close, it was on a specific side of the road, or gas was a few cents less at this station instead of that one. Staying top of mind in the crowded fuel and…

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