skinny.

Latest / Honest Ecommerce

Finding Hidden Opportunities in Customer Behavior | Sam Shames | Embr Labs

Sam Shames is the Co-Founder and Chief Revenue Officer of Embr Labs, the company behind the Embr Wave: a wristband that heats and cools to help people manage comfort, sleep, stress, and hot flashes.

What started as a project in an MIT prototyping competition turned into a 12-year journey building a hardware company from scratch. Along the way, Sam and his co-founders grew Embr Labs to 200,000+ units sold, $50M+ in lifetime revenue, and $66M in venture funding. A $100K Kickstarter goal became $630K in sales, powered by a loyal community they engaged long before launch.

Sam’s path blends…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.