Latest / ELECTE's Podcast: AI Frontiers
"Tuesday at 10 AM" it's not a strategy
"Tuesday at 10 AM" is an average, not a strategy. Fabio Lauria argues send time is a matching problem: aligning reader attention with what your email asks them to do. Benchmarks from Mailchimp and MailerLite are starting points only. Google's 2024 bulk-sender rules and Apple's Mail Privacy Protection mean deliverability and measurement must come before timing tests.
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