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Latest / The Wellness in Hospitality Podcast

148. Who Comes Before What In Wellness

Most boutique hotel owners aren’t adding wellness because they want to.

They’re adding it because they feel they should.

Because wellness is “what the market expects.”

Because everyone else seems to be doing it.

Because not doing it feels like falling behind.

This is the starting point I see again and again.

And it matters more than most people realise.

Because when wellness begins as an obligation rather than a belief, it quietly sets the tone for everything that follows.

Owners invest.

They try to “do it properly.”

They hire experts.

They build facilities.

And yet, something feels off.

What…

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