Latest / The Real Estate Agent Playbook / Stop Recruiting. Start Leading. (The New Model for Agent Growth)

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Stop Recruiting. Start Leading. (The New Model for Agent Growth) · The Real Estate Agent Playbook

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  if you are still recruiting you're falling behind
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  the leaders who are
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  actually growing right now they're not chasing agents
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  they're building movements this is something
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  that I have built into my system to not chase agents
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  but attract agents through relationships
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  and it has LED to
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  exponential growth for me and my situation
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  and it also can for yours
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  so I'm gonna explain my entire system
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  the pillars that I go for and everything next
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  what's up guys I'm Jeremy Kane with Carbon Collective
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  the real estate agent playbook
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  I can't wait to share this one with you
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  if you are interested in
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  seeing behind the curtain at Carbon
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  Collective we are offering a two week free trial
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  comment Carbon Collective
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  launch below and I will get you that link
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  but for now let's get into it
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  here's the truth as a team leader as a broker owner
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  as somebody
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  who's trying to duplicate what they have done
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  in themselves this is the problem is we
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  continue to do this we recruit we follow up
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  we try and make
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  you know someone be exactly what we were whether that's
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  you know a buyer's agent or a listing
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  agent or someone on your production team
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  or someone you're bringing into your brokerage
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  it just doesn't work so
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  I get it I built my sales business first
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  when I tried to scale it it was
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  you know the next thing start a team do this do that
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  that's when I realized that Agent attraction
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  isn't a side hustle it's an entire new business
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  inside of Carbon Collective we have built
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  a ton of resources
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  and have agents who have been there done that
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  who will coach
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  you to bring agents into your organization
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  where you will not have as much liability
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  you will not have as much you know responsibility
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  you will absolutely
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  be able to do exactly what you love
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  and your agents will also have coaches
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  that will help them sell their first house to reach
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  you know that icon level agent so if you're
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  interested in that comment Carbon Collective launch
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  below and I can show you behind the curtain
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  for two weeks but for now let's get in to how I have
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  stabilized and created a revenue
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  share business or an agent attraction business
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  on the other side of my production business
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  so the first thing is we need clarity and positioning
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  when we're setting out to find the perfect
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  team member or the perfect agent for your brokerage
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  or the perfect agent in your organization
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  it's not a one size fits all there's always different
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  things that work with different groups
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  and teams and so on
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  so we need to really define that Avatar
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  and once we have that Avatar
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  then the value promise becomes much easier what value
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  are you going to bring to them why should they join you over the boutique
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  brokerage or the you know
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  No. 1 Zillow team in your office or whatever that is
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  why should they join you so we need to build
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  a unique value proposition again separate
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  from your production and your clients
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  and that value proposition that's completely different
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  and you're building
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  something that you're able to take away
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  if you have a one liner right my one liner
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  which is also
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  very similar for production is I help agents
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  and all people build wealth through real estate
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  right this is just a different segment of that
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  and it's a very different model we're not talking about
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  you know stacking rentals or house hacking or anything
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  like that
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  we're talking about stacking agents and helping agents
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  and coming with impact and value to serve
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  and the beauty of it is when you stack agents
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  upon agents
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  then the value stack only gets bigger if you have each
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  person
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  just bring their little bit of zone of expertise
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  and that's the real difference here in an organization
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  like we have at our group at Carbon Collective
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  we don't have you know
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  somebody who is you know the grand boss of all of it
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  we have different agents who are coming together
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  some are in the same line some are in different lines
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  and we're all providing our zone of expertise
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  so that our agents get the very best coaching
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  wherever they're at meeting them where they're at
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  if they're a new agent looking to cap
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  we got a a section for that if they're
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  you know a capping agent that's maybe plateaued
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  or a capping agent that's
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  ready to take the next step we have
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  you know the icon track where there's icon agents
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  in there coaching specific
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  things that those agents should be going through
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  at that particular time
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  and then also we have the attraction coaching which
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  this one is mainly focused around and
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  you know agent people who have attracted agents
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  broker former broker owners former team leads
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  people have been in it and been in your shoes whether
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  you know your considering making a move or not
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  it may be a model
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  that you want to come check out at least for the two weeks
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  again Carvin Collective launch below
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  the next thing we need to do is
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  get our connection and our systems down we have to
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  control you know our data in a specific CRM
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  um I currently use
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  another side of my lofty and have you know different
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  pipelines and tags and things like that
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  but we have to be able to contact our agents
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  not only the agents that are prospects and leads
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  who may join our team our brokerage organization
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  but also the agents that you know are inside of it
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  because here's the deal if we're providing
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  this value and everyone's kind of doing this
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  it's very confusing
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  there's a lot going on and as it gets
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  deeper there's more and more confusion
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  you know at first because there's a lot coming at them all at once we wanna get them all their logins
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  we wanna get them access
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  to all the stuff we wanna make sure they bookmark
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  all of the right websites and all of that
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  and so that's a lot coming at them so
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  we have to be able to communicate
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  with them and so a CRM or some
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  sort of organization software
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  that will help you keep in touch with them
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  it's nice if it's a CRM attached to a
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  phone number so you can send them texts
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  emails and so on
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  this is very important you also for the agents that
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  you know haven't come over you want to make sure that you're
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  moving the conversation along
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  uh as you're attracting them to your brokerage or team
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  and you want to make sure that you have those notes
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  and you know what's going on and maybe there's specific
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  checkpoints maybe they're
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  getting ready to close a big deal and this could be a good time for them to consider
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  making a switch
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  those are all times to make sure that you're focused on
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  exactly where that might be
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  and so that's of utmost importance
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  uh and then you wanna
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  you know kind of build a pipeline
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  just like you would with your clients and so on
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  so if you want
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  you know a a higher level opportunity to do this a CRM
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  with you know appropriate
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  segmentation of agents and clients
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  and so on as needed uh some people like to do separate
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  currently I'm working
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  completely within the lofty platform
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  seems to be working okay ultimately I'll probably
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  switch them maybe at a go high level or something like that
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  but the key here is communication and organized
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  communication you don't want
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  you know to get that message
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  that says hey you know this person got their license
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  and they just joined a different brokerage
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  because there wasn't the follow up so make sure your systems are in place and all of that
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  but also as you're creating the value
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  create systems in order to deliver them
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  if you can align with the right
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  same programs and things like that
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  that is also very helpful for the agents
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  so they don't have 15 different websites
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  and all of this value all over because typically
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  what I've seen is when they're overwhelmed
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  they kind of step back from that and the next thing is
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  in content and conversation we have to be focused right
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  when I'm talking to agents who are interested
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  in attraction
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  the first thing that I kind of talk to them about
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  is knowing the model this is of utmost importance
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  and if they know the model
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  or they know the team structure
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  they know the brokerage model
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  that they are trying to attract to
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  it makes it a lot easier and then ultimately
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  the biggest secret
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  is even if you have the greatest model in the world
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  which there's only one greatest
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  model in the world I'll tell you guys all that
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  you have to understand that
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  most people who are real estate agents
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  don't care about most of the model
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  maybe there's something out there
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  that they'll absolutely
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  love down the road and you can kind of touch on it
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  but if you're just throwing
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  every single thing at them and they can't get a word in edgewise
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  this is going to be a problem so we want to make sure
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  we as the recruiter broker team lead whatever we are
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  it knows the model right and then
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  we want to find the other agents pain points or
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  so that we can have solutions to those pain points
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  this is the No. 1 mistake I see newer agents
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  do that are trying to build an organization
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  or a team is they just push everything out there
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  yes if you're an amazing team and you provide
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  all the leads and you know it is what it is
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  don't change what you're doing if you're growing
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  you're fine but if you're having struggles
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  to get going or grow or have conversations
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  with these agents
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  try and flip the script and start by listening verse
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  you know just
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  spewing all this information all over them
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  then within your content
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  start to create more value driven approach
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  giving your stuff away
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  I always say give it away we always say everything
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  that we have is right here on our YouTube channels
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  right here on our podcast
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  it's just a lot more organized
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  within our courses and our systems and
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  you know when we're coaching
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  it becomes a lot less generalized
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  and much more individualized and that's
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  one positive of Carbon Collective that we have created
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  is you will have specific individual coaches
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  who have been there done that read the book
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  and are ready to train you in doing the same
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  will you do it exactly the same absolutely not
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  right if I'm a basketball coach
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  my point guard is not gonna play the same way
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  that my last point guard
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  did or I did when I was younger right they're
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  they're gonna have their own game am I going to coach
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  am I gonna call the plays am I gonna
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  you know do the subs substitutions absolutely but
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  the the final execution of the play
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  comes down to that specific
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  individual their strengths their weaknesses
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  and a plan can be made
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  that's what coaching is and that's
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  what we strive to do at Carbon Collective and then
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  once we get in
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  the biggest pillar is going to be retention
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  we have to understand the goal
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  isn't to have more agents the goal is to lead better
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  lead those agents give them the information
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  that they need I can't possibly give them
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  every single specific thing they need
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  so plugging them into a group or a team or a brokerage
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  that has their best
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  interest in mind that works and collaborates
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  is absolutely the key to success and you as a leader
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  can you know
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  don't have to be fearful of them leaving or anything
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  like that because if we lead and the group
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  you know picks up the slack or picks up some of the weaknesses
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  then collaboration takes it to a whole another level
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  we go down the
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  area of accountability and all of the things
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  and retention is the key to reaching those numbers
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  when ultimately
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  sometimes we're always focused on that attraction
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  so once we have all of the you know the Avatar
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  the systems
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  and value that's set up and we create that value we
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  deliver that value in a way that
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  you know is appropriate
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  we're in the right model and we're doing all the things or
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  know the model then we can start having conversations
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  and creating content around that
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  to increase our attraction levels
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  and then we just have to lead
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  once we've done it once we've run the play
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  over and over and over
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  again and it's working and conversations are happening
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  then we have to lead to retain those agents
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  and that's exactly how it became an entire business
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  right it's very similar to having clients
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  but it's not the same business it has to be separate
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  there's a different target audience
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  there's a different outcome
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  and there's a lot of different things that go on in it
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  because in the end
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  when you're attracting agents in the same market or
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  to your brokerage
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  which is the same market or your team which is the same hyper local market
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  you technically
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  are in competition with each other for the clients
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  right
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  that's not how we operate within Carbon Collective
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  it's a community
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  there are no secrets there are no secret sauces
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  and that's exactly why it allows
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  everyone to take their business to the next level
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  because we start with the Avatar okay if you
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  have the exact same Avatar
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  in the exact same town in the exact same city
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  well yes then you are competition
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  but if your Avatar is a little different or you're in the neighboring
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  town or you're this or you're that
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  then all of a sudden the competition
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  kind of disperses and we're setting a more wider net
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  first trying to find a needle in a haystack so
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  this is my passion
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  this is why I left my dad's brokerage
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  so I could help other agents do exactly what I did
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  and now we are only furthering that journey
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  still in the wolf pack still doing the things
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  but Carbon Collective is an absolutely
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  massive opportunity for you
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  no matter what brokerage you're at if you're
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  interested in having a conversation about
• 13:26
  EXP let's have a conversation if you are at
• 13:28
  EXP there's massive co sponsorship opportunities
• 13:32
  again Carbon Collective launch 2 week membership
• 13:35
  for now like comment subscribe
• 13:37
  and we'll see you next time bye bye