Why Americans Are Turning Away From Sweetgreen
Americans are turning away from Sweetgreen primarily due to the chain's high prices and general economic pressures that have led consumers, especially younger ones, to seek cheaper alternatives. This shift is part of a broader trend affecting fast-casual restaurants. With an average salad ranging from $13 to $16, many cash-strapped consumers find Sweetgreen too expensive and are opting for more affordable fast-food options or bringing lunch from home.
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The skinny
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