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SPECIAL EPISODE 4/4 OTG X TCA Part 4: The £100K Mistake Agents Make When Pricing Homes
In episode four of Open the Gates to More Listings meets The Complete Agent, the focus shifts to the full lifecycle of getting a property sold, and why top-performing agents are achieving around 80% completion rates versus a UK average closer to 55%.
The conversation makes one thing clear from the outset. Selling homes is not luck. It is a structured, repeatable process built on pricing strategy, marketing quality, buyer management, and strong sales progression.
It starts in the living room. Rather than “valuing” a home, the approach is to educate the seller using data. Price per square foot…
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