Latest / Billion Dollar Sellers
BDSN x Marketing Misfits: 7 Brands That Built Empires Breaking Rules
Date: April 13th, 2026
Summary: Kevin King covers the latest Marketing Misfits newsletter with highlights on unconventional brand building, why LinkedIn is the most undervalued platform in marketing, how a joke Instagram handle turned into a cigar empire, the $100,000 water bottle, loss aversion in marketing, the Purple mattress case study, and an AI marketing tip on building a brand voice document.
Key Points Discussed
Why LinkedIn is the most undervalued marketing platform (Joshua B. Lee, "Dopamine Dealer of LinkedIn")
LinkedIn newsletter hack: 20–50% open rates and Google indexing in under…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.