Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / How to Grow Sales with Faceless Content in Nigeria

Transcript

How to Grow Sales with Faceless Content in Nigeria · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

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Today on the podcast, we're going to be looking at how to
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create faceless content on social media.
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Again. Today we're going to be looking
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at how to put up content on social media.
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And you don't want people to see your face.
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Now the reason why we're looking at this today is because I
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recently spoke at the SME Vcon. That was 2 days ago and my
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session was on selling first in a sorry, selling in the screen
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first world. And at the end of my
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presentation, because I had spoken a bit about creating
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content, I got some questions from the participants around
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creating faceless content because obviously I put out a
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lot of content. I have over 1200 episodes of the
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podcast, so I have a lot of content out there, but I don't
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show my face. So people wanted to know can
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this thing be done? How can it be done?
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Do you have to show your face? You know, all those sorts of
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questions. So that's the reason why I am
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making today's episode. So now we can figure out how to
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create faceless content on social media and then also
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tackle the question whether we have to put our face out there
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on social media if we really want to pop.
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Unfortunately, some of you might not like the answer that I am
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going to give. My name is Tamishima Aede.
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I am the host of the podcast. And if you love these sorts of
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things, how do you create content?
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What kind of content should you create?
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How can you use contents to attract certain kinds of people?
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Which kinds of people should you be attracting so that you can
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grow your profits, grow your sales?
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If you're interested in these sorts of things, then subscribe
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to the podcast on Spotify, iTunes, Apple, or YouTube.
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You know, whichever is your streaming tool of choice or your
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playing tool of choice. And if you'd love to connect
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with me, then you can call, send me a text message or a WhatsApp
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message on 08064662140. And Oh yeah, warning, I'm making
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today's recording at home so there will be noise in the
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background because it's a weekend and everyone is home.
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So excuse me. So now let's get straight into
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it. How do you create faceless
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content on social media? Now, just in case you've not
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been able to figure it out, faceless content is content that
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you put out where you do not show your face.
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Now, remember, I was speaking at the SME Vcon, and by
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coincidence, lots of the people that I was talking to were
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women. It was 99%, you know, female
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audience and all these sorts of things come up eventually.
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And even if they don't come up to be honest, I broach the
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subject matter because let me confess, I detest that lots of
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my sisters, my aunties, my cousins, my you know, I'm not
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saying personally, I'm just saying women who want to also
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want to move market. You feel as if you have to put
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on makeup, you have to wear body corn, you must wear spaghetti,
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you must shake your money maker, you must jump on trends.
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You must do this. So honestly, I detested so on
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every single stage where I am and I noticed there is majority
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woman. It is one of the things that I
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say, if you don't want to dance, don't dance.
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By the way, for people who dance and you know their business
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blows up, it's because there is an art to dancing and twerking
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and pointing and challenge and, you know, whatever all these
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trends, there's an art to it. It's a system.
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So you don't know the system or you don't.
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So for those of you who want to play that game, oh fine, by all
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means, go and learn the thing. Put your face out there, put
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your finger out there, put your complexion out there, put
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everything out there and then make your business to blow.
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However, if you don't know that system, do not put yourself
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under pressure. My sisters, please, there is no
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need to put yourself on a like kind pressure.
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You must make up, your teeth must be white, your body must be
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snatched. You know you must do whatever
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trend anyway. So even if they didn't ask me, I
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would have brought it up. And of course.
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Well, I've already said what my own opinion is on the matter.
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One of the questions was whether having your face is essential
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and this is the answer. Unfortunately, having your face
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is not essential in posts. However, if you put your face, I
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won't lie, that post will pop. It just is what it is for now.
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I don't know if algorithms are rewarding content, you know
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where people put their faces. But if you don't believe me,
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tried take the exact same post, put it up maybe on LinkedIn.
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Just write it caption and then the post.
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Do not don't put picture. Then the second one.
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Take a picture of your face looking nice and pretty.
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Stand by the window, wear lit makeup on point.
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Load the exact same post and then put your face there.
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You see that the difference is clear.
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If your face is there, your content will pop.
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So this is where some of you will now start being afraid.
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But remember, I am not recommending that you do
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anything that you don't want to do because yes, for those of you
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who've been following me in the past, especially those of you
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who are subscribed to my YouTube channel, if you go to the
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earlier stuff, you will see that I used to put up TikTok videos
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and my TikTok videos are there where I show my face, but I
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don't want to, so I don't. And you don't have to.
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But for the sake of argument, I am admitting it.
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Excuse me. All those posts where for women
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in particular, you know, you dress up suit and suit and then
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you put your post, even if the post has nothing to do with why
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you're wearing suit and suit, the thing will pop.
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You think we'll move? So yes, put your face out there
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and your stuff will move. In fact, the more personal you
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get, the more the thing will move.
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Like this lady, I think was unfortunate who not only, not
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only does she put her face out there when her marriage
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collapsed, you know, she put it out there as well.
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And then when her children are graduating from school, she put
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it out there as well, you know, of course, but was more of like,
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glory to be to God. You know, my husband didn't
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support me. You know, I've made it, the
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children, I've graduated now they're going for masters, you
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know, blah, blah, blah. Man, that post went viral.
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That post was huge. Was huge.
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Huge, huge. So yeah, honestly, put your
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face. The thing will move.
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You know, the more personal you get, the thing will move.
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You don't believe me? Try it.
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Put your kids in the post. You know, put your husband in
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the post. You know, on and on and on and
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on and on. You know, guys, the same thing.
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Put your wives in the post. Put your kids in the post.
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Yeah, they will move, but you don't have to if you don't want
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to. And Please remember one thing,
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social media, when you put something out there, you can't
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take it back. And once you put something out
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there, you can't complain. So like, take me, for instance.
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Yeah, joke about the times that me and my wife quarrel about one
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or two things. But if I seriously put out there
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some of the issues that me and my wife have been having, and
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then something takes off and I don't like the kind of coverage
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it's getting, I can't tell you guys, you know, stay the hell
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out of my marriage. I can't because I'm the one who
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put my marriage details out there.
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So those of you who are pimping your families or pimping your
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personality or pimping or whatever, you know, for business
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growth, if you want to, you know, it's cool.
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Just know you're not in control of these things when they get
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out there. And at the end of the day, you
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can't say please respect my privacy as in which privacy when
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you're the one that threw it out into the open.
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But yeah, you put your picture, you put your personal stuff out
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there. Of course you can't.
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Your content is is going to blow.
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Excuse me. Just know that sometimes it's
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not always the kind of attention that you are looking for.
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But yes, I answered the question honestly.
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Even if all you do is snap picture of your face and put
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there, then you put the post. Even if the post has nothing to
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do with your face. Yeah, it will.
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It will move. Now, for those of us who've
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decided I do not want to put my face out there, just know that
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you're up for a very uphill battle.
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It's a long journey, so people tell me all the time, even my
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clients, they're like, look, oh boy, you could be huge.
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You could be big. All you have to do is start
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putting out videos. And I know.
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Yeah. But The thing is, I just don't
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want to for several reasons. Excuse me?
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So yeah, we'll come at a cost. You can't put your face out
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there and do it quick, quick, quick.
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Or you can't be stubborn like some of us.
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I said, Nah, I'm not putting my face there.
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You just know that you're in for a long journey.
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So faceless content can work. It's just that it will take you
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a lot longer. And that's the reason why I'm
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making today's podcast episode, because I want to let you guys
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know the things that are required, the things that are
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absolutely essential, the things that are important, the things
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that are non negotiable for those of us who are putting our
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faceless content, the things that we have to do.
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And #1 you guys have a unique voice or a unique point of view.
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When I say voice, I don't mean like vocal cords.
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I'm saying that when you open your mouth and you're spitting
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something like people can tell them you get where this guy they
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come from or get where this babe they locate you, understand?
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Like when you open your mouth, people can see that you're
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coming from here. You're going to there whether
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you're a man or a woman, you're a woman.
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You're making faceless content The moment you open your mouth.
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People should know that her hair busy.
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She don't call me again. She's coming from here and she's
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going there. It should be clear your point of
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view unique. The thing that you're saying
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nobody else should be saying, even if other past people are
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saying it the way that you're saying it with your full chest,
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full bravado, full confidence. We can't skimp on that.
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We can't. So for this podcast now, since
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I'm not on video, people can't see my fine face.
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It has to be my point of view that will carry things for me,
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that will carry through, push me over the goal line.
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So if you're going to make faceless content, you can't
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afford to be anyhow. Anyhow, you need to be care from
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day one. What are you saying?
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And anybody who's been listening to this podcast from day one,
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you guys already know my point of view.
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I don't mince words. I say that sales is the most
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important business function. I say it every time and I'm
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willing to defend it on any platform now until we put sales
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1st, until we gain some traction, until we gain some
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market validation. We've shown that people like
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what it is that we have and that there's a market here.
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You can't build any business. You can't.
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There's no business that has not been built off of the back of
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traction. Call it sales, call it traction,
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call it market validation, call it product, market fit, call it
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whatever it is you want to call it.
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But that thing, whatever term you like, that is the most
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important thing that you need. And I'll defend it anytime, any
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day. And those of you who've been
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listening to this podcast for a long time, you can show up to
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hear me talk about precisely this kind of stuff.
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So my point of view is my own point of view.
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You can't point to two or three other people who are saying the
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kind of things that I'm saying you can't, at least not in
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Nigeria. So 3500 subscribers now on
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Spotify, a few thousand on Apple iTunes.
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The reason why that is possible is because I have a unique point
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of view. You hear me?
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You know that this boy is coming from here and this boy is going
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over there. So that those who agree with me,
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they will jump on board. Those people who don't like it,
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they will jump off. If you're making faceless
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content, people can't see our fine face.
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They can't see our smooth skin. They can't see our Rolex, they
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can't see our nice apartment. They can't see our, you know,
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all the other things that people like to put out there.
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So it has to be a point of view. It has to be unique.
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The point of view has to be unique.
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There's something you should be saying if you're not sure about
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what it is that you want to be saying.
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You're not ready to start making faceless content yet.
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Just chill, relax. When you have that point of view
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that you're willing to quarrel with anybody over, you say look,
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when it comes to XYZ, not now. So the team supposed be when you
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get to that level, you're ready start making your faceless
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content. Then next thing for those who
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make faceless content, you need a fixed visual style.
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Even though don't see our face, they will be seeing something.
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So if you noticed when I started off the podcast, that first was
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just my picture, you know, passport photo that I put up
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there. Well, OK, you still call it
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faceless content because, you know, it was not me, my face
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animated. But after a while, I say, look,
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my face doesn't mean anything. You know, I'm a newbie.
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You know, it's not like I'm Obama that people will see my
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face and say I know that guy now let me try out this podcast.
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Then when ChatGPT came out or whichever one came out first, I
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just used used it. I said DHRGPT design the logo
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for me, use these colours, black, orange, blue and on the
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logo put sales and marketing. The very first thing he gave me,
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I took it and I pasted it on my podcast on my my podcast art and
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whether I was sharing stuff on Instagram or you know, sharing
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my podcast link, that was the only thing that would be shown.
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However, fixed visual style consistent.
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That was the only thing. So after a while you see that
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thing, you just know it's that *** you have to do the same
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thing. If you are doing faceless
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content, your cons, your, your, your fonts, your design
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elements, your, the colour, the palettes, the idea, it has to be
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fixed. So when I was on TikTok and I
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got tired of putting my face, what I used to do was I used to
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write out the notes of the things I wanted to discuss and
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then I would point on each thing, you know, as I was
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talking. So, you know, after a while, you
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know, of course I stopped it a long time ago.
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But after a while people just knew.
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If you see that notepad and you see somebody pointing and
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pointing and talking, you just know that it is that guy, Baja,
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the visual style consistent, the same from one to another to
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another. People need to know, oh, it is
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you, is that guy or is that girl?
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Then this one is very, very important.
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When it comes to faceless content, you have to talk to a
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specific niche. The reason why is because when
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it comes to faceless content, it is substance over hype.
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Substance first. There's no hype, there's no
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vibes, there's no persona, there's no brand, there's no
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nothing. So it has to be the substance
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first. So you have to be talking
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straight to a particular group of people or straight to a
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particular topic. So in the beginning, I was
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talking to business people, but who were in the event space,
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Wedding planners, wedding photographers, cake makers,
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wedding video people go MC on and on and on events.
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But then I realized that those people, even though I was
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talking to them, they were not talking back to me because I
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started hearing from people who listen to the podcast.
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And I was hearing that you guys are coming from all walks of
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life from Nigeria except the event space to be honest.
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Then today or the people who reach out to say, oh boy, what's
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up, love the podcast, blah, blah, blah.
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I listen to it. Only one wedding photographer.
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Me and my wife, we love your show.
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We listen to it. I say only one wedding planner.
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I have not heard from one wedding planner wedding video
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people. I have not heard from one
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wedding video person MC. I have not heard from one MC
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that's listening to this podcast.
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After a while, it just became clear that I'm talking to
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Nigerian business people, except people in the wedding and the
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event space. But see, but that's the beauty
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of talking about sales anyway, because since it's sales, people
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can relate. So even though the example I was
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giving was wedding photography, they could take it and apply to
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something else. So that's when I pivoted as
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people say, and I started talking to Nigerian business
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people in general. Boscha, you know, it's a
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business broadcast and I'm talking about sales and
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marketing. But you can see that the
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substance, the topic, the things we're talking about specific
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niche because since I'm not showing my face, I can't be
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putting out vibes. I can't put out my fine face,
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you know, wear fine clothes, you know, use light Bamboozoo, you
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people. And you know, I can't, you know,
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there's no persona here, No, no brand here.
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I can't do any visual gish bound on you guys.
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So specific topic. So whether you're a boy or a
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girl, you're going to be producing this faceless content.
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Know your niche and speak straight to it.
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Like there was a lady during the SME Vcon who is in the AI space.
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Know your niche. What are you talking about?
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AI? OK, who are you talking to?
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AI people? Where Nigeria AI people, Ghana
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AI people or AI in general? And what are you trying to tell
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them? How you can use AI to build your
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career, how you can use AI to make your business more
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effective or how you can use AI to improve your relationship,
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You know, but we need to figure out all these things on who am I
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talking to, what's the topic, what's the niche?
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What am I saying? Because when it comes to
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faceless content, there's no room for vibes.
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And inshallah there's no room for vibes at all.
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Then if you're going to be creating faceless content, it
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has to be high value content. And I say value high value
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content. I mean it has to be content that
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is educating people on something or that is helping people solve
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a problem. Because let me be real with you,
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it is hard to create faceless content.
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If your goal is to educate people or to entertain people,
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it's hard. The only way this thing is going
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to work is if you are educating people or if you're solving
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problems. That's the reason why they will
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come back because there are people who ask me why would
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anybody be sitting at a blank screen?
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Because essentially when you're looking at my YouTube channel,
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that is all you're seeing. Sorry, it's not really a blank
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screen because you know, my podcast art is there, but then
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that's it. So what they say, why would
20:04
somebody sit at a blank screen and listen to this thing for 45
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minutes? Because I've done a few episodes
20:10
that are 45 minutes, you know, 50 minutes, one hour.
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The reason why they will sit down is because they are being
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educated. Or I'm helping them solve one or
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two problems. So if you must do this faceless
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content thing, forget entertainment.
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See, and the entertainment thing, you'll work itself out.
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Like some people find me entertaining.
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And those of you who find me entertaining, thank you very
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much. Because I use you guys to boast
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to my mom and to my wife. Because as far as my wife is
20:42
concerned, I'm dry. My wife says I'm dry auto focus
20:46
and my mom, she says I do not have sense of humor at all.
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She says she doesn't know how chicks used to take me
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seriously. There's a people that say they
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don't know how I got married. So you guys that find me
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entertaining, yeah, I really appreciate you.
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I use you guys to boast. I say, look man, stay there.
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The outside. I'm a speck on my podcast.
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When I open my mouth, people laugh.
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They feel me. So the humor will take care of
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itself right now. Educate people, solve a problem.
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Then for doing faceless content, there are different alternative
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formats that we can use. One of them is voice overs, and
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it's something Garyvee has been talking about.
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Garyvee, he's been talking about it.
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That is something relevant to your industry.
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You can put up the video and then your own voice will not be
21:43
talking in the background as the video they play.
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So let's say you like cars, for instance, or maybe you sell
21:50
cars, but you don't want to put your face on anything like most
21:55
people do and good. Let's go with that cars since
21:58
I've been talking about cycle motor a lot because cycle motor
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he he's an Instagram influencer car dealer in Abuja Nigeria and
22:07
looks like the guys guys doing well.
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Of course, those of you who've been listening for the podcast
22:13
for a while you you will know the guy because that's why I saw
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the purple purple Tesla cybertruck man, nothing fine,
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fine die lovely looking car, although my wife says the
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Cybertruck is ugly. I think that was a 4430430M
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correct car very sweet car, very very sweet.
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So let's say now you want to create your own, but you don't
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want to be putting your face in your videos like Sarki motor.
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That's not a problem. It's not a problem at all.
22:48
Maybe what you can do is voice over.
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You take your phone, you flip the camera so that it's not your
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face that is showing what is your voice that is talking?
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And then you know you start first of all, you're going
23:02
around the car and you say hello, my Instagram love lies.
23:07
You know, this is Adobe Tesla again.
23:12
And today we have here the Tesla Cyber Truck.
23:16
Look at this beauty, lovely onion pink something, something.
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And you know, as you're talking and doing voice over, you're,
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you know, you're just recording and just moving.
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Look at the tyre. Something, something, something,
23:28
something. Look at the battery port
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something, something. Look at exquisite leather seats,
23:35
steering, something controlled, whatever, whatever GPS you know,
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you're moving around. Essentially what you're doing is
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voice over your face. No, they show, but you are
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showing the product now voice over you.
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They do. The fact what some people do is
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they record the video first, stitch the video together, then
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they now come down in the office or in their bedroom in the
23:58
studio or whatever, and then now record the video over it.
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So you want to do faceless content, voice over, that's all
24:07
format for you. Or you can do like how I used to
24:10
do demonstration and tutorial. I used to write out what I was
24:14
going to talk about or sketch out some diagrams to show how
24:17
some things relate. And then using my finger or
24:19
using pencil and viral, I'll be pointing to specific things.
24:23
I am demonstrating something visually that I draw on paper.
24:27
You can be demonstrating something too.
24:30
This is how XYZ works you face the camera away from you and
24:34
then you begin to demonstrate like all these people that do
24:36
unboxing videos on YouTube, not be faceless content be that it's
24:40
faceless. You can't see their face.
24:42
All you can see is their hand and then they'll open it and say
24:45
oh hello, my love lies today we are unboxing the Samsung 444
24:50
something something see this phone very sweet here from
24:53
Dubai. Well, let me put it on.
24:55
This is how the thing go on you go charge them like this.
24:57
The thing has this megapixel this this that that that you
25:00
know, that's also a faceless format, but in demonstration or
25:07
you can even do tutorial format or you can do text based content
25:14
down to is also faceless. You know, although in my own
25:20
opinion, you know, if you're going to do faceless content,
25:23
you know, throw your voice in the, you know, small human
25:26
element. So you can't talk about
25:32
carousels, you can't talk about infographic infographics, you
25:35
know, things like that. So they're different alternative
25:37
contacts that you have. I say contacts formats, content
25:42
formats that you have available. Then if you are going to do
25:46
faceless content, this is one thing that we can't skimp on you
25:52
guys to be reliable. You have to be consistent
25:54
people, guys to see you every week, you know, every day, every
26:01
two, two days, every two, two weeks, whatever the format is
26:04
shy, you just have to be there. That's the reason why I have
26:07
kept going over the last five years.
26:10
I have to be here. If I was doing one of those fine
26:14
boy videos, I can't afford to be on and off when I show up on the
26:17
fine boy videos. Ah, that fine guy from Abuja and
26:20
you know they will continue watching.
26:21
I will continue from where we left off, but those of us who
26:26
are doing faceless content, the way that we reinforce ourselves
26:32
in people's minds and in their psyche is we are there.
26:35
So it is every two, two days, every two, two days post.
26:40
If it's everyone one week, everyone one week post whatever
26:43
your cadence is. But Please remember what I said.
26:48
If you say you're only going to be posting once a week, you are
26:50
not serious. You haven't started and this is
26:55
the reason why. I'm not saying you should be a
26:56
maniac when it comes to social media.
26:58
I'm just being real with you, being real with you guys.
27:01
The Internet is a busy place. Stuff happens every day.
27:05
Tinobu will go for holiday. A Nigerian Hollywood starlet
27:12
will be found in a bedroom with a politician.
27:17
Trump will say something about invading Nigeria.
27:22
What else? There will be wars and threats
27:25
of wars and earthquakes and threats of earthquakes and on
27:28
and on and on. A lot of stuff is happening over
27:30
social media. If you're only producing one
27:33
thing per week, you will be drowned out.
27:36
Nobody will hear you. So I'm not saying you should be
27:40
a beast creating content like me.
27:43
But just know in your heart of hearts that if you only want to
27:45
make one thing every single week, you are not ready anyway.
27:54
That's some people will never be convinced.
27:55
So let me, let me just stop. But just so you know, for those
27:59
who produce once a week, are you wondering why is my content not
28:03
taking off? That's the reason why, because
28:05
you put your thing, it's not as if you're even paying, paying
28:08
for it to be boosted. So you put your thing out there,
28:11
you don't pay for it to be boosted.
28:12
A controversy, A controversy starts, a flood happens in Niger
28:15
state or maybe Tinobu is photographed, you know, walking
28:21
the streets of Paris, even though he said he's supposed to
28:23
be, you know, holidays, Anthropia or something.
28:28
Or Senator Network will marry another Hollywood starlet, an
28:31
Hollywood starlet and you know, on and on and on and on and on.
28:34
And then your stuff gets buried. And then let me move on.
28:37
What's up? Reliability, consistency for
28:41
those of us who are doing faceless content, you know, we,
28:44
we, we are, we can't avoid that. Then discoverability SEO, since
28:53
our fireface is now in this video, we have to take advantage
28:58
of being discovered. So when it comes to titles and
29:03
topics and things like that, we should have a very strong SEO
29:07
focus. We should be using key terms
29:08
that people are going to be looking for, searching for,
29:11
which is the reason why my podcast title is the most boring
29:15
title you will ever hear. When I was talking to people in
29:19
the wedding space, that is what it was called.
29:21
It was called sales for the Nigerian wedding space or
29:25
something, I can't remember. Boring as hell.
29:28
And then now we have moved to sales.
29:30
For the Nigerian businessperson, it's not because I'm not
29:33
creative, it's not because I cannot come up with creative
29:36
titles. It's because I have to take
29:38
advantage of discoverability and SEO somehow.
29:42
So I use the keywords that people are searching for.
29:45
Today I spoke to Omar Bola. Omar Bola Ho, based in Canada,
29:51
who's running a fashion brand. That is how he found me.
29:55
He went to Spotify and he typed in sales marketing Nigeria.
29:59
Bam, I showed up. If I use a sexy title, nobody's
30:08
going to find me. So let's assume that I was still
30:13
like, you know, my uni days because I was a fine boy when I
30:16
was in uni, you know, my 20s. Then I was feet.
30:21
My chest was, you know, Bam Barrett chested.
30:24
Correct, boy, no pimple, clean skin, biceps pumping.
30:35
So if back in those days, now I now take a picture like that and
30:39
then, you know, that's my podcast art.
30:42
I'm relying on my good looks. I give you some sexy title.
30:45
Yeah, one or two people might click and give me a shot.
30:49
But as I'm not putting my face now, I have to rely on SEO
30:54
discoverability principles. So keywords, the keywords that
30:59
you want, that your ideal audience is looking for, those
31:02
should be in the title of the content that you produce.
31:06
That is how you will get found. Because we can't be using Vibes,
31:10
we can't be using Brand, you can't be using Persona.
31:13
There are lots of things we can't use anymore for people to
31:16
take a shot at us. So strong SEO, very strong.
31:25
Always use your keywords, always.
31:26
That's what people are looking for.
31:29
Then why bother to engage in faceless content?
31:33
The answer is very simple. The reason why we engage in
31:35
faceless content is because we are trying to grow sales.
31:38
We are trying to make moolah, we are trying to make Bali.
31:42
We are trying to get over. We're trying to get Kodi, we're
31:45
trying to get a go. That's the whole point of
31:48
creating faceless content. We create faceless content,
31:54
especially for those for those of you who use demonstration
31:57
style videos. The reason why you demonstrate
31:59
your stuff is because from demonstrating you're hoping to
32:03
get higher engagement. People liking, commenting,
32:06
sharing. When they share or they comment
32:09
or whatever, a couple of them will engage in conversation.
32:12
He gives you an opportunity to make some sales because people
32:16
have been reaching out to you to ask you how far.
32:19
For those of you who are making faceless content where you use
32:22
case studies, you know, like me, I talk about case studies on the
32:24
podcast. That's the whole point.
32:26
When you keep on talking about case studies, you're showing
32:29
that you're credible. You show that you know what it
32:31
is that you're talking about. You show that you know your
32:34
stuff. You show that this boy get brain
32:37
or that this babe is the very babe.
32:39
She knows what's up. That's called social proof.
32:42
People look at you and say this girl, no, no, no, she's tight.
32:48
And from there, engagement, from engagement conversations, from
32:52
the conversations and opportunity to sell one or two
32:55
things. Overall, I'll say this is the
33:00
best reason why we make faceless content because faceless content
33:03
is Evergreen. Evergreen just means it never
33:06
grows old. My content will never, ever grow
33:09
old because I'm not relying on my fire face.
33:16
I'm not relying on fashions, I'm not relying on trends, I'm not
33:19
relying on persona, I'm not relying on anything.
33:24
I'm leaning in heavily with my unique point of view, trying to
33:30
educate people on specific things.
33:33
My contact will never, ever, ever grow old.
33:37
For those of you who rely on vibes and challenges and stuff
33:40
like that, the stuff that you made last year, you cannot
33:42
promote it again now because the trend don't change.
33:46
The fashion has changed or now you've put on weights or now you
33:49
don't get pimple. Some of you content that you put
33:56
out two months ago, you can't use it again.
33:59
But for me, stuff I've been making for the last five years,
34:02
I can still use it. In fact, for some reason, the
34:05
very first, no, not the very first, one of the earliest
34:08
podcast episodes I produced. You know, I must be one of my
34:11
bestsellers. Well, not bestsellers.
34:12
I mean, like most popular, even though I'm not proud of it.
34:18
But that's the benefit, the main benefit of doing faceless
34:21
content. It never grows old, never.
34:28
I know it that even if I stop this podcast to day-to-day to
34:32
day, I can assure you in five years time, 10 years time,
34:35
people will still be listening to it because the stuff that I'm
34:38
talking about is topical, always relevant.
34:42
Because I'm trying to stay on point, talk to a particular
34:44
niche, trying to educate people, trying to talk about something
34:47
specific. I have my own point of view.
34:49
My stuff will never grow old. You will never be dated because
34:58
it will be Evergreen. It will always help me in
35:03
generating leads. A lead is somebody who might be
35:07
interested in your product or your service, and the person has
35:10
done something to show they might be interested.
35:12
So because my stuff is Evergreen, things that I made
35:15
five years ago will always be working to generate attention
35:19
for me or to generate leads for those of you who are relying on
35:22
trends or how fine you are or how charismatic you are.
35:27
The one that he made two years ago, you cannot promote it now.
35:29
He cannot bring business for you now.
35:31
You don't go. You've made it.
35:34
It's in the past, it's done. I will never have that problem.
35:40
People who make faceless content, we will never have that
35:42
problem. So like I said at the beginning,
35:49
I admit, if you put your face out there and put your personal
35:53
stuff, Oh yeah, your content will take off.
35:55
It will very well, very, very well.
36:00
But you don't have to put your face out there if you don't want
36:02
to. So for those of you who want to
36:04
make faceless content, that's the reason why I made today's
36:07
podcast episode for you. Use this as a guideline.
36:11
Start your journey. It'll be long, it'll be arduous,
36:14
it'll be hard, but believe me, it'll be worth it.
36:19
It will be worth it. I know The funny thing.
36:24
I've been doing faceless counted now for five years.
36:27
Let's say tomorrow I say, you know what, may I step up?
36:31
Let me put my face out. What the hell do you think will
36:33
happen? Wow, things will take off.
36:38
Because I have built a solid foundation on the faceless
36:40
level. I can use that foundation to not
36:43
cut up up myself one time. So don't worry, even if you
36:50
decide to change in the future from faceless to now put in your
36:55
face, there's no problem. Opportunity is there.
36:57
But for those of you who have already started off using your
36:59
face and the day you decide to go faceless or what will happen?
37:02
Crash. Your whole thing will crash
37:05
because people have been coming for your brand, they've been
37:07
coming for your vibe, they've been coming for your Steve's,
37:09
they've been coming for your, you know, whatever it is.
37:15
So those of us who are starting with faceless, there's no loss
37:18
at all. There's no loss anyway.
37:23
So that's it, that's all for today.
37:25
Remember, if you'd love to connect, you can call, send me a
37:27
text message or a WhatsApp message on 08064662140.
37:34
Thank you very much for your time and attention.
37:35
I'll catch you some other time.