Latest / Billion Dollar Sellers
Inside: 50% of Your Ad Money Is Wasted
Date: April 9th, 2026
Summary: Kevin King broadcasts from the E-Com Mastery AI event in Nashville and covers the Marketing Misfits newsletter on the direct mail renaissance, including jaw-dropping ROI stats, the Hook-Story-Offer framework, email deliverability essentials, a Dollar Shave Club case study, and an AI tip for turning email campaigns into direct mail postcards.
Key Points Discussed
The direct mail renaissance: why the physical mailbox is now the least crowded marketing channel
Dr. Wilson Zehr's direct mail ROI stats and automation via Zairmail
Mail retargeting, IP lookup, QR code…
The skinny
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