Latest / Mortgage Marketing Radio / Ep. 126: Why Cause Marketing is Good for Your Business and You

Transcript

Ep. 126: Why Cause Marketing is Good for Your Business and You · Mortgage Marketing Radio

0:00
In today's highly competitive mortgage industry, building profitable relationships with
0:04
real estate agents is essential for success.
0:06
However, finding effective ways to secure agent relationships can be a challenge.
0:11
With so many mortgage loan originators vying for the attention of real estate agents,
0:15
it can be difficult to stand out and establish meaningful connections.
0:20
Our new case study featuring loan officer Chris Coghill is a must-read.
0:25
This has closed a remarkable 36 million in funded loans from agent referrals.
0:31
And in this case study, he shares his proven strategies for building strong relationships
0:35
with real estate agents and leveraging those relationships to drive more business.
0:39
To get your hands on this resource, head over to LOKestudy.com and download your free copy
0:45
of the case study today.
0:47
You'll find actionable insights and practical tips that Chris used to close 36 million
0:52
in funded loans from agent referrals and how you can, too.
0:56
Don't miss out.
0:57
Go check it out right now, visit LOKestudy.com and download your free copy today.
1:17
Welcome to Mortgage Marketing Radio brought to you by the Mortgage Marketing Institute.
1:22
For a number one source for truth in mortgage marketing.
1:32
Hey listeners, Jeff Zimfer.
1:33
Welcome to this episode of the Mortgage Marketing Radio podcast.
1:35
I am so happy you've decided to tune in.
1:38
I know you've got a lot of choices with your time and attention and I appreciate you giving
1:42
me just a little piece of that time and attention today.
1:44
My goal is on every episode to make this as impactful as possible for you.
1:50
So as always, this podcast is brought to you by the Mortgage Marketing Pro membership.
1:55
Look here we are in June, right?
1:57
It is midway point of 2019.
1:59
The markets hot, rates are low, activities high.
2:02
This is the time to double down and get active in your local market.
2:04
This is the time to go to where the business is happening right now.
2:08
Right now, what's the shortest path you've got to getting in front of buyers in your local
2:14
market?
2:15
Yes, I know refires are happening but don't make the mistake that so many loan officers
2:18
make of neglecting their purchase business and going all in on the refi.
2:23
You've got to manage both.
2:24
You've got to be able to be a juggler, right?
2:27
National juggling day was June 15th.
2:28
Well, hey, you got to be a juggler through the rest of June and perhaps the rest of this
2:32
summer as well.
2:33
But now is the time for you to invest as well in those referral relationships, those partner
2:38
relationships, real estate agents.
2:40
It's the shortest, quickest path to getting yourself in front of the flow of buyer activity
2:44
that's happening in your local market right now.
2:47
Why is that the case?
2:48
Because eight out of 10 people still use a realtor to buy a home and I forget the exact
2:53
percentage, but roughly 60% of the transactions that happen in a local market happen with
2:59
a real estate agent and those transactions come from past clients referrals and sphere of
3:04
influence.
3:05
So you're tapping into that expanded network, building your own sphere of influence,
3:08
you're expanding your network by intelligently and effectively partnering with real estate
3:13
agents, adding value and building a true partnership, not a vendor arrangement.
3:18
Now, if you're looking for better strategies and ways to do that, well, let me tell you
3:21
about the sponsor of this podcast, which is the mortgage marketing pro membership.
3:27
What is that you ask?
3:28
It is done for you aging classes, social media courses, skills training, sales training,
3:33
scripts and more to help you get more agent referrals, grow your business and become a
3:37
modern mortgage originator.
3:39
In fact, I've got a success story to share with you by two of my favorite people.
3:44
If you're listening, Jill and Rob Garrison from Michigan Mortgage, what is up?
3:48
Great to connect with you in person at the recent mastermind summit in Vegas.
3:51
Jill and Rob say, thank you for creating great content for us to share with our referral
3:56
partners.
3:57
This has just been awesome to spend more time in front of real estate offices, less time
4:00
creating content, just what we had hoped for.
4:03
When I met with Rob and Jill, they're doing about 20 loans a month, I think.
4:07
And they're doing a consistent schedule of a variety of different things, part of which
4:10
includes done for you, turn key agent classes delivered to you by yours truly in the mortgage
4:15
marketing pro membership as well as a host of other tools and resources.
4:18
If you want to learn more, go check it out, mortgagemarketing.pro.
4:21
You've got a short video we put up there that explains everything.
4:25
Secondly, podcast listeners, what is up?
4:27
What is up?
4:28
Shout out to you.
4:29
Thank you for tuning in on this episode.
4:30
I always like to give a shout out to my listeners and this one comes from an iTunes
4:35
review.
4:36
It says A Medford 2007 on repeat as a new MLO.
4:42
This show has been on repeat during my workouts and while learning, I love the variety of interviews
4:47
and there's so much great information to take in and apply.
4:52
Thank you.
4:53
A Medford 2007.
4:54
Hey, there's a podcast t-shirt in it for you.
4:57
Hit me up on Facebook, PM me, tell me your address, your shirt size and we'll get you
5:01
a podcast.
5:02
It's a podcast with a big, awesome, orange logo on the blue microphone on there.
5:06
You can wear that proudly while you're working out or hanging on at Starbucks and people
5:09
ask you, what's that all about?
5:11
All right.
5:12
With that said, let me get into this week's episode.
5:14
It is my second time featuring give back homes and originally they were one of my early
5:21
guests way back.
5:22
I think it was April of 2016.
5:25
This podcast was started in January of 2016.
5:29
Just grateful that they were able to make time to come back because the story is one
5:33
you need to know about and hear and if you haven't found yet that place for you to give
5:39
back to get renewed, to recharge by selflessly contributing to others in a way that makes
5:48
true value and difference.
5:50
This might be the opportunity for you.
5:52
Listen closely to this podcast because you heard my previous interview with Mark Schaefer,
5:57
the author of Marketing Rebellion, where he talks about how the most human company wins.
6:03
Let me share with you another quote that I pulled off the give back home's Facebook page.
6:07
This quote's by Bob Goff.
6:10
It's just, it sums it all up.
6:11
Okay.
6:12
Here we go.
6:13
We won't be distracted by comparison if we are captivated by purpose.
6:20
Wow.
6:22
We won't be distracted by comparison if we are captivated by purpose.
6:29
I read that just before we hit record on this episode and I was like, oh, impactful.
6:34
I was like, man, that sums it all up right there.
6:37
Many of you listening are listening because you're looking for that slight edge, you're looking
6:41
for ideas to help you rise above the noise, to show up differently, to get chosen.
6:47
It's a hyper competitive, very noisy market out there.
6:50
How do you rise above the noise, get chosen?
6:53
How do you not be compared to others in the market?
6:59
One of the ways to do that is to be about something more than just getting alone mortgages
7:05
or real estate.
7:06
It's to be about purpose and that's why give back homes is so relevant for real estate
7:11
and mortgage professionals because they help you captivate and get attention based on purpose.
7:18
The conversation isn't about price.
7:20
It's about the impact and the difference that you're making in the local market.
7:23
We got special two special guests with us on today's episode, bringing back Caroline
7:29
Pennell, who is one of the co-founders of give back homes who was on the original podcast
7:33
with the other co-founder Blake back in 2016.
7:37
We have top real estate professional Jessica Northrop from the Denver Colorado area who's
7:43
a superstar.
7:44
She's with Compass Real Estate.
7:45
She's been doing a real estate for 24 years.
7:47
She is a top producer, dare I say mega producer.
7:51
You're going to hear her story about her involvement in give back homes.
7:54
What about it attracted her to it, the impact and difference that's made in her life and
7:59
her business and her personal brand locally.
8:02
We're going to talk about how give back homes helps equip you as a real estate and mortgage
8:06
professional to have your brand be about more than just real estate that drives engagement.
8:13
A conversation creates awareness and ultimately leads to business for you.
8:17
There's going to be links in the show notes.
8:19
When you hear us talk about if you want to get involved in a build project that Jessica
8:22
has going on.
8:23
If you want to learn more about give back homes, you can go to givebackhomes.com, check the
8:26
links for the show notes.
8:27
You want to reach out to my special guests and ask questions.
8:31
Links are in the show notes.
8:33
I hope you're going to appreciate this episode as much as I did and enjoyed having the conversation.
8:38
Folks, get involved somewhere.
8:41
Maybe give back homes.
8:42
For you, maybe it's not, I don't know, but that's one of the reasons why I wanted to bring
8:44
it to you.
8:45
Many of you are looking for that place to get involved, get connected, make a difference.
8:49
This might be it for you.
8:50
Hope you enjoyed this episode.
8:52
Let's get into this week's show.
8:55
Welcome to the show, Jessica and Caroline.
8:58
Thank you.
8:59
Hello.
9:00
All right.
9:01
Let's do this.
9:02
As always, whenever I have two guests on, I have to allow you guys to introduce yourself
9:03
so people know who you are by voice.
9:06
Caroline, why don't you go first?
9:09
Hello, everybody.
9:10
My name is Caroline.
9:11
I'm the co-founder of Give Back Homes, which is a community of real estate professionals
9:15
who are all dedicated to giving back to their local communities and throughout the world.
9:20
Awesome.
9:21
Hey, Jessica.
9:22
Hi, how are you?
9:23
Good.
9:24
Tell us who you are.
9:25
My name is Jessica Northrop, and I am a real estate broker in Denver, Colorado.
9:28
I've been licensed for 24 years, and I'm also a proud member of Give Back Homes.
9:33
Wow.
9:34
24 years.
9:35
Congratulations.
9:36
Thank you.
9:37
Awesome.
9:38
So glad you guys are both here for the listeners' little background, because since
9:40
you and I originally talked Caroline, this podcast has grown a lot, and I think you
9:45
guys were like in season one, if you will, how crazy is that sound.
9:50
But I think that was back in 2016, if I remember correctly.
9:54
And I was really attracted to you guys because I'm a big believer in obviously finding something
9:59
that we can be passionate about.
10:02
That's not just work related, but a cause or something we can get behind.
10:06
And then I saw you guys with Give Back Homes connecting real estate, if you will, housing
10:11
and matching that up with helping real estate mortgage professionals step up there.
10:14
They're not only their brand, but also simultaneously feel good about, you know, being involved in
10:20
this industry and providing a way for people to give back through real estate.
10:27
Did I sum that up fairly?
10:29
You did.
10:30
Yeah.
10:31
That was great.
10:32
Thank you.
10:33
Yeah.
10:34
We've, and a lot has happened since we first talked in April 2016.
10:37
I mean, congratulations on all of your growth as well.
10:40
And, you know, we're really excited about where we've, you know, taken this to since then
10:44
we've built nearly 400 homes for families in Central America.
10:48
And we just celebrated our 80th US build day as well, just affordable housing here in
10:53
the United States.
10:55
Our Chicago build day last week was our 80th build day, so yeah, we're pumped.
11:01
That's fantastic.
11:02
And okay.
11:03
So here's what we're going to do.
11:04
We're going to go back and forth in this conversation.
11:05
And we've got a lot of ground to cover in a relatively short period of time.
11:10
So Jessica, when did you get involved with give back homes?
11:13
Also in 2016, that's when I was introduced to give back homes.
11:16
Okay.
11:17
And when you saw it, like what, if you go back to like when you first saw it or heard
11:21
about it, what about it kind of connected for you?
11:25
What connected was my managing broker at the time, Ryan C. Crest.
11:30
He had been, I'm going to give back homes.
11:32
And he actually showed me a build date where he's actually able to go on the build date
11:36
stick, or Agua, and beyond the ground, doing the build, he's dirty.
11:40
And that's what really kind of like intrigued me, excited me.
11:43
Sometimes we spend money or we send money or our time, but actually being able to go and
11:48
do the build was what was really kind of like captured me.
11:51
Right.
11:52
Yeah.
11:53
Ryan's a very good friend of both of ours, an awesome member of give back homes.
11:57
They're brokerage in, he has a, he's a managing broker at Venture Sotheby's.
12:01
That's in Plezans in California, but he traveled with us on our very first build trip to
12:06
Nicaragua.
12:07
He was on that trip.
12:08
So, and then he like introduced Jessica and I via email, I don't think Jessica and I
12:12
had even met in person.
12:14
And Jessica immediately respond on the email, I was like, I'm in, I want to go to Nicaragua,
12:18
I want to go help build a home.
12:19
What do I got to do?
12:20
I'll book my flight.
12:21
Like she was like instantly.
12:22
And I was like, I knew right then, I was like, Jessica and I are going to be friends.
12:26
She's the kind of person we need to give back homes.
12:28
That we've been so grateful ever since.
12:32
How does Jessica, how does your involvement in give back homes, I know you're involved
12:35
in other charitable organizations and things like that and causes.
12:39
How does your involvement with give back homes differ or make you feel differently?
12:43
Yep.
12:44
I think it just pairs perfectly with our profession.
12:47
I think real estate professionals, work as professionals are seen or should be seen as
12:51
community leaders.
12:52
And something that we can do to help everyone find their place in the world.
12:56
There's a little compass over there.
12:58
I'm completely in a pot.
13:00
We can connect people, our clients, our community and directly impact those who are in
13:06
meat.
13:07
Okay.
13:08
Love it, love it.
13:09
Yeah.
13:10
And it just made a lot of sense when I saw that the docs really connected as well, which
13:14
is like we talked about before, we have to set something up for you here in Vegas, find
13:18
some kind of build project, Jessica, Caroline in Vegas.
13:21
For sure.
13:22
Okay.
13:23
So Jessica, you've been to Nicaragua.
13:25
You did a build project down there, right?
13:27
Yes, I have.
13:28
And also you're doing stuff locally in Denver, your surrounding area.
13:31
Yep.
13:32
My goal every year is to fund and build dates internationally and also to build on a
13:37
build date here locally in Denver.
13:39
And so far, Jessica's built two homes for families in Nicaragua and two buildings in
13:46
Denver, right?
13:47
And then this next one coming up in August to be your third build day.
13:50
So basically she's not human.
13:53
We don't know how she has the time to do all this, but she's amazing.
13:58
And we're excited to continue building upon what she's created.
14:02
Okay.
14:03
So, all right, before we hit record, I was kind of talking about a little project I have
14:08
this book and it's all about surviving that the digital shift.
14:13
And I know branding is important for real estate, it's important for mortgage, it's important
14:17
just across the board.
14:19
And I don't have to tell you Jessica about differentiation and personal branding.
14:22
So I'm curious then to what, how has this impacted your business, right?
14:27
Just your involvement with this cause locally?
14:30
Yep.
14:31
Well, to backtrack a little bit, you know, I think we can all work really hard.
14:35
We can grind in our brand.
14:38
For me, I think it came to a point where you work so hard, you're doing all these things.
14:43
And then I still felt, I don't know if the word is emptiness, but a lack of fulfillment.
14:48
And so I think I was looking for something in my business to kind of bridge that gap
14:53
and create fulfillment.
14:54
And that's when I found get back homes.
14:56
And so being able to, yes, work, build my brand and make money, but also make an impact
15:01
is what kind of bridged the gap for me and completed my business.
15:05
And yeah, it's been very impactful, you know, growing your business, your brand, you're
15:08
kind of seen as some of a leader, someone giving back to the community.
15:11
So it's naturally, I think, has built increase my business.
15:14
And the bigger picture for me is what's done for me personally.
15:17
No, that's a good way you used emptiness and that kind of goes back to what you said
15:23
earlier.
15:24
It's easy for us to like cut a check and be at arm's length, right, involved with charities,
15:29
but with you guys, we're talking about getting dirty, right?
15:32
I think you're getting dirty.
15:34
For sure.
15:35
And especially, especially to go down to Nicaragua and like that's, that's transformational
15:40
experience.
15:41
Yes?
15:42
For me, for sure.
15:43
Yeah.
15:44
I, you know, I, you, we went the first day and you see the family.
15:48
These are people, not just one little community, it's entire country living in poverty, living
15:52
in fact, living on dirt floors, pull up, Americans coming in there.
15:57
There's a little bit of maybe awkwardness at the beginning, but as we're working with
16:01
the families, they start to see the transformation over that two to three day period.
16:06
You can see the pride, their eyes, the excitement, their eyes.
16:09
This is going to make an impact on them for many years to come.
16:12
And that was really rewarding to see.
16:14
Does your involvement with Get Back Homes kind of drive you, right, to continue to grow
16:20
and work hard?
16:21
Absolutely.
16:22
Absolutely.
16:23
The more, at the end of the day, we can, again, go back, we can grind, we can work, and
16:27
then, the moment you stop marketing, the moment you start spending money, what's left?
16:31
Mm-hmm.
16:32
What's the legacy that you're leaving?
16:34
Yeah, exactly, right?
16:36
Like you said, the empty feeling.
16:39
Caroline, on your Facebook page, for Get Back Homes, I just brought it up this morning.
16:44
There's a quote on there by Bob Goff, which was really impactful.
16:49
It says, we won't be distracted by comparison if we are captivated by purpose.
16:56
And I was like, wow, did you want to do it, right?
17:00
Yeah.
17:01
Thank you for taking a look at the Facebook page and for appreciating our quotes that
17:05
we threw out there.
17:07
Well, and I think the reason why that jumped out for me is obviously in preparing for
17:10
this conversation.
17:11
I'm thinking of the multiple threads I'm trying to play here, which is, you know, yes,
17:15
giving back, getting involved in something that fills us up and allows us to contribute
17:20
to the world.
17:21
That's something we all should do, whatever that is.
17:23
Get Back Homes is one great thing.
17:25
However, at the same time, we all know, right, there's this phrase called, cause marketing.
17:29
You've done the research.
17:30
You've seen it that, by and large, given a choice between company A, company B, company
17:34
A's involved with a cause, such as a lot of time shoes.
17:37
And we can talk about that story, right?
17:39
People will choose the company that's involved with a cause versus the one that doesn't,
17:43
assuming all of the things are equal now.
17:46
So that goes into this quote, which was like really bam right in the chest.
17:49
It hit me.
17:50
It's like today, right, in the context of real estate and mortgage, people are distracted
17:54
by comparison, right?
17:56
100%.
17:57
Because there's all this media, like, you know, it's all based on price and discounters
18:02
and disruptors and low price and reduce your career.
18:05
But people are attracted to something that's about something more than just price at purpose.
18:11
Exactly.
18:12
So I'm kind of teaming this up if there's some relevancy, maybe, to talk about that, right?
18:16
And how that plays into when real estate professionals get involved with Get Back Homes, do you
18:20
think that has a play?
18:22
I mean, absolutely.
18:23
Everyone is human instincts for everybody to want to try and seek out purpose in their
18:28
life in one way or the other.
18:31
And so what we've done has really made it very easy for them to incorporate it into
18:34
their everyday business and to include their clients in the process as well.
18:39
Jessica had some stories of when, you know, she shares with her clients, you know, what
18:42
during her listing presentation and things like that, she gets to the part where she says,
18:46
you know, what the sell this home, I'm going to be building a home for a family in need.
18:50
And she can probably speak to what kind of, how that creates a different kind of bonded
18:54
connection with your, with your clients.
18:57
Mm-hmm.
18:58
Yeah, tell us about that, Jessica.
18:59
How do you integrate your, your Give Back Homes story, right, in your listing presence
19:03
or however?
19:04
Yeah, two care lines point.
19:06
I always, at the end, say, you know, love selling real estate, but I also, I'm very
19:10
passionate about giving back and the charity that I've chosen to partner with is Give Back
19:15
Homes.
19:16
And so out of the sale of this home, we're going to help build a home for a family in need.
19:19
And I share that with them.
19:20
I have some obviously marketing pieces that I leave there.
19:23
It usually is a, something people want to, that's, if you're looking to be different,
19:28
that's something that's different.
19:29
Catching, they've listened to your boring listing presentation for the end.
19:34
That gives them something to kind of capture to grasp on to, ask about.
19:38
We use signs.
19:39
That's another great thing.
19:40
Give Back Homes a little like offer, name writers for our signs, different things that
19:44
people at something they can talk about their friends.
19:46
Oh, give Back Homes.
19:47
What is that?
19:48
Oh, we'll sell our house, our agent, you know, helps build homes for families in need,
19:53
which I think is great.
19:55
One of the best stories that I've had was at a closing.
19:58
I'll bring, you know, there's three different families, which family, you know,
20:01
when I get to the end, and I'm ready to go in the house, I go to my client.
20:05
I'll say, here are the three different profiles for families who are in need.
20:09
I want you to choose which family you would like to build the home for.
20:13
And so they read through them.
20:14
And I have a lady say, oh, definitely this one, Martha.
20:17
I want Martha.
20:18
That's my grandmother and I want to be built in her honor.
20:20
And then she went back to social media and said to sell our house.
20:24
This is what it did.
20:25
And, you know, that's nice to have that extra little marketing piece from your,
20:28
from your clients as well.
20:29
And they're thankful.
20:30
Wow.
20:31
So I want to make sure I understand that you're sitting at the closing table, right?
20:34
Yes.
20:35
And are you, do you actually have like pictures of the various?
20:40
Yeah.
20:41
Give Back Homes a provided profile.
20:42
So I'll have a picture of the family and say, whatever.
20:46
Martha lives with her three grandchildren in the back of a little shack.
20:51
You know, she works for whatever $10 a month.
20:54
It'll be the whole profile telling about that family.
20:57
And then they can actually choose what, who we're going to build the home for,
21:00
which is really cool.
21:01
Wow.
21:02
I mean, who doesn't just kind of get, you know, melt like that, right?
21:06
And make sure clients feel special.
21:08
I mean, that, that, that hits home, it doesn't make a big impact.
21:13
Well, and it's like, um, it's like the, the quote from, from Jeff Bezos on branding.
21:17
It's, it's what people say about you when you're not in the room is branding.
21:21
And I'm sure, and it's all about creating that amazing customer experience.
21:24
We all know that today, but the question is, how do you do that?
21:27
Uh, it reminds me, and I'm full of quotes and cliches this morning.
21:30
But, uh, from a previous podcast, I interviewed Mark Schaefer, author of marketing,
21:35
rebellion, and the tagline to his book is, um, the most human company wins.
21:41
And I think that's, if that were to sum it up with, give Back Homes,
21:44
I think that what, that's what that does to a degree is it helps.
21:48
Right humanize, like you said, the dry, boring listing president takes kind of
21:52
all the usual stuff about real estate and changes it to, to, to a more of a human element.
21:58
And if that, if everything is the same, same listing presentation or agents,
22:02
we're always trying to be different.
22:03
That's a different, that's, that's the study you apart.
22:06
Same as lame.
22:07
That's right.
22:10
All right.
22:10
So I know, I like on your website, give back homes.com.
22:12
There's lots of different success stories on there.
22:15
Um, one I use,
22:18
uh, in my, it's a matter of fact, so, so I'll say this right now.
22:20
I don't know if I mentioned this to you before Caroline.
22:22
I think I did.
22:23
But for those that are listening, um, and are not part,
22:26
this isn't meant to be a plug or whatever, but here's the thing.
22:29
I was so passionate about give back homes and what you guys are doing.
22:31
I included in, I included it in one of the presentations that I, um,
22:36
design and create for loan officers to give the real estate agents.
22:39
And it's all about millennial marketing.
22:41
And there's some facts in there about, and you can speak to this Carolina,
22:44
perhaps about, right?
22:45
Millennials like to do business with cause related companies.
22:48
Um, and so I put that in there and, and hopes to drive awareness and
22:52
attention for give back homes and hopefully some agents choose to get involved.
22:56
But, um, there's one, the one testimony all I have in there,
23:00
and I'd love to like add, add yours in there Jessica now as well.
23:03
But it's from another Jessica Jessica foot and pow away.
23:07
Um, who, uh, on, on your website here, it says she got a listing just
23:11
from her give back homes listing page because her, uh,
23:13
seller was passionate about giving back.
23:16
Mm hmm. Yeah, I mean, we hear stories like that all the time.
23:19
You and our very first member, um, you know, Nick Schneider,
23:22
when he first took out a full page ad in his local, you know, magazine,
23:26
real estate magazine, he got 10 calls directly from the ad, you know,
23:29
some of the more people who are just calling to say, I love what you're doing.
23:32
That's amazing, you know, keep it up.
23:34
And some of them were actual, you know, direct leads and things that led to an
23:38
actual transaction.
23:39
So, um, it's happening all the time.
23:41
And Jessica was featured in what, which are the Denver Post cherry Creek magazine,
23:47
like a bunch of other magazines for because people find out what,
23:50
what they're doing.
23:51
And it's such a cool, unique thing that people want to share that story.
23:54
Yeah, absolutely.
23:56
How else do you equip, uh, real estate professionals, Caroline,
23:59
to, to kind of embed this into the overall brand?
24:03
What are the cool tools do you give them?
24:05
I mean, we have tools as simple as the social media toolkit,
24:07
which is like all of those graphics, like the, like the quote,
24:10
graphic that you saw, but in all different formats, you know,
24:13
so they're ready to go for your Facebook, Instagram, Twitter, all that sort of stuff.
24:17
We also provide them with how to start a fundraiser, how to do a volunteering
24:22
event, how to read your own build day, like how Jessica does in Denver.
24:27
You know, how to talk about this at a listing appointment.
24:30
We also provide them with PR support, you know, like getting local media to your
24:36
build day and that sort of thing, um, trying to think what else?
24:40
And just our kind of, our support as well, um, just kind of guiding them and,
24:45
and talking with them on, okay, so you did this, this year, like you want to increase
24:49
your giving goals for next year or what can we do, change it up?
24:52
So we kind of strategize with them on their giving goals year after year.
24:57
Yeah, all right.
24:58
So let me ask you this, uh, for instance, Jessica has a build day coming up in Denver,
25:01
right? Um, and we're going to talk about that.
25:03
And then on your Facebook page, I can see you've got, um, a section dedicated to
25:07
that Northrop group, Northrop group Denver build day, uh, how do you guys help,
25:12
like in Jessica, Jessica's case, tell us about how you help her or other
25:16
people is to coordinate a build day locally?
25:19
I mean, we do everything for them helping coordinate the signups, um,
25:22
creating the invites to giving them a timeline.
25:24
Okay, you're one month out from your build day.
25:26
It's time to use an e-blast out to your friends, family and clients posted on
25:30
your social media multiple times.
25:32
We start collecting RSVPs.
25:33
We coordinate t-shirts, lunches.
25:35
Uh, we make sure everyone's prepared, you know, before the build day, during
25:39
after we send the photographer to capture the day, um, and possibly some,
25:45
some local media as well.
25:46
So yeah.
25:48
And then we help with the recap as well and, um, sharing the stories afterwards.
25:52
And how does that work in terms of in the local area, like in Jessica's case,
25:56
was, did, uh, give back homes already have a, a build project going on?
26:02
Yes.
26:02
So we partnered with Habitat for Humanity Denver.
26:05
Um, so we've partnered with them.
26:06
We've probably done over 10 buildings in Denver alone.
26:09
Um, but, yeah, so there are, our building partner there.
26:13
And so we work with them to, um, integrate into a project that they have going on
26:17
already.
26:18
Hmm, um,
26:20
Jack went something really quickly.
26:22
I think this is a really important piece of the puzzle.
26:26
Um, I think many, many people want to be involved.
26:29
They want to do stuff.
26:30
They have, we have all these ideas.
26:31
I'm going to do this there.
26:32
I want to implement and we don't.
26:35
And I think the reason we don't is because we're so busy.
26:37
Yeah.
26:38
That comes puts it to you in a silver platter.
26:40
Um, they, they serve it up.
26:42
They make it easy on you.
26:44
It's right there.
26:44
And it's, it's easy and it's perfect.
26:46
And I think that's one of the reasons it's really easy to keep it going because
26:50
of everything that give back homes does.
26:52
And the way they, you know, things, the marketing they provide, um, the support
26:55
they provide is, is very, very strong.
26:59
Now I see you also have someone else, uh,
27:01
a planomatic associated with that day.
27:04
Yes.
27:04
A planomatic, um, is our, they do our photography for our building.
27:07
All right.
27:08
Got it.
27:08
So photographer.
27:09
Uh, what I was alluding to was, I think Jessica earlier you had mentioned
27:11
that there might be other, um, organizations, uh, uh,
27:14
uh, involved with you on this particular build day.
27:16
Um, this is just going to be, um, just our compass.
27:19
Just you guys.
27:20
We also, on other buildings, we invite our clients.
27:23
And I have people, then they see it on open on social media and they'll say,
27:26
Oh, Jessica, call me, um, make sure you let me know when you're next
27:29
build day as I do that.
27:31
Just make sure you let me know.
27:32
So that's another, just another way to connect and be seen again and not
27:35
just seen as the real, you know, a realtor out there selling homes.
27:40
Yeah.
27:40
They're calling me to try and connect and be there for the buildings.
27:43
Well, you know, it's funny.
27:44
Often the objection or the resistance out here from real estate agents,
27:47
when it comes to personal branding, social media content, things like that
27:51
is I don't know what the post, right?
27:53
Uh, and I'm just looking at the photos from what would looks to be perhaps
27:57
one of your recent build days is, I mean, look at, they're sending a photographer
28:01
for you, right?
28:02
Uh, bring a young person and grab a phone and video tape.
28:05
I mean, there's no shortage of content from a build day, right?
28:08
Exactly.
28:10
I'm specialty.
28:12
Yeah, that's all right.
28:15
So speaking of the Denver build day, we want to make sure for those listening,
28:18
if you feel compelled to participate, you just want to support, uh, you know,
28:21
Jessica with what she's doing in her build day locally there in Denver.
28:24
This link will be in the show notes, uh, to donate to her Denver build day,
28:29
coming up August 9th.
28:30
Actually, um, I'll give the URL.
28:33
It's donate dot give back homes dot com forward slash compass.
28:37
Uh, once I said once again, that'll be in the show notes.
28:39
You can just click that and that'll allow you to participate in a way that
28:43
will make a difference for those local residents.
28:45
Okay.
28:46
So what, what, what else is, uh, give back homes doing?
28:50
What do you guys have planned for, you know, the rest of this year?
28:53
Um, we're very busy.
28:56
We have a lot going on.
28:57
I mean, we, since we last talked as well, we developed a program called key for key
29:02
with a luxury auction real estate company called concierge auctions.
29:06
Um, so that program alone has built nearly 200 homes, um, for families in
29:11
Nicaragua and Central America, and we're actually taking groups of their employees
29:16
down there to actually help build the home so they can experience their
29:20
impact, um, first hand.
29:21
So that's been something we've been so proud of.
29:24
And it's been keeping us really busy in the best way possible.
29:27
And it's really, that was kind of the vision from the beginning, you know,
29:30
like kind of a one for one model.
29:32
And now they're, they're actually doing it.
29:34
And we're actually bringing down their employees to experience it as well,
29:37
which is something that's super important to me.
29:40
So we're really excited about that.
29:41
Um, we also recently launched, um, disaster relief fund to help agents
29:46
who, you know, have been, who basically have lost everything, um, to recent
29:50
natural disasters.
29:51
So that started, um, after Hurricane Harvey about two years ago.
29:55
And we've just kind of been helping families at, you know, agents after terrible
29:59
things happen.
30:00
And most recently we helped after the wildfires in California.
30:03
So we went up to Paradise, um, about a month ago.
30:07
And that was just so bizarre.
30:09
Like it was so crazy driving down miles and miles and miles of devastation.
30:13
Like there's still burnt trees, burnt cars all over the road.
30:17
Like you, you would have thought the fire happened yesterday.
30:20
Um, so that was a really eye opening experience for me.
30:23
And, um, we're going to be fundraising to continue to help families after natural disasters.
30:28
Um, so we thought that going, um, and then just continuing with all, you know,
30:34
our local build days, our volunteer events.
30:36
Um, we're doing a lot of stuff in LA around the rescue mission in downtown.
30:40
And then we also, we also launched a water initiative.
30:43
So we started providing, um, communities with access to clean water, um,
30:48
because what would your home be like without, you know, being able to turn on the
30:51
water and have safe, clean water there?
30:54
Um, and that's really cool.
30:56
We've, we've provided over 400 water filters for families in need, um,
31:00
in El Salvador, Puerto Rico, and just recently in Colombia.
31:04
So yeah.
31:04
So you're busy.
31:07
Yeah.
31:07
Stay busy.
31:08
Um, that's fantastic.
31:10
What, what is the mission of, uh, give back homes on the spot, but, I mean,
31:19
I think very simply, you know, we wanted to create a community of, um, you know,
31:24
real estate professionals who want to give back, um, and then to Jessica's point
31:28
earlier, we just really want to make it easy to give back.
31:30
I know it sounds, you know, it might sound silly to sound like, oh,
31:33
giving it back is so easy.
31:34
Why do you need help to give back?
31:35
But it really, it's the easier you make it for people, the, the pain free,
31:40
you make it for people, the more they're going to do.
31:42
And so as long as we just keep serving it up, you know, people will,
31:45
we'll continue to take the opportunities that we're providing.
31:48
And that's really our mission is just to try and provide more and more people
31:52
with opportunities and get them engaged either locally or internationally or
31:56
both. Um, and then it just is a, is a ripple effect after that.
32:00
You know, once you kind of light that fire and someone wants to bring someone
32:03
down to Central America and witness poverty, like we have and build a home
32:07
for family that you've never met before in a country you never even thought
32:11
about traveling to before.
32:12
Like people come back, um, really changed, really changed.
32:16
And that's, that's really beautiful, a really beautiful thing to see how they
32:20
take it on after that. You know, Jessica is a perfect example of that.
32:24
Yeah. I mean, what comes to mind for me is the phrase of, uh, you know,
32:27
like a renewal of spirit in some ways.
32:30
Cause this, let's face it, this dog on world can get you down sometimes, right?
32:33
Yeah. And it's like, where, how do you renew that spirit?
32:37
And, and nothing feels as good as selflessly, right?
32:41
Helping somebody else, else out and you guys do it in a really neat and impactful way,
32:47
I think. Um, thank you.
32:49
I know you guys are busy.
32:50
So before we wrap up, I want to, if you could give a, for those that are,
32:54
this is new for them, they haven't heard the give back home story.
32:57
We don't have Blake here, but could you give kind of the,
32:59
the short version of his story and how you guys founded this company?
33:04
Yeah. So Blake, Andrew's and I, um, my business partner and I,
33:07
we both used to work at Tom's shoes, which is the company that pioneered the one for one
33:11
giving model. Um, and we traveled throughout Central America,
33:14
distributing shoes to people in need and, um, obviously at the same time,
33:18
we saw the living conditions of families there.
33:20
So that was the same, same kind of experience, right?
33:23
You go down there, you see, see poverty for the first time like this.
33:26
And then you come back and you want to do more.
33:28
So a couple of years later, Blake was actually going through the process of
33:32
buying a home for his family, um, here in Los Angeles.
33:36
And so we were, you know, in working with a realtor, um,
33:38
who's a good friend of ours, Nick Schneider.
33:40
He, um, started asking us questions about like how, you know,
33:44
he writes checks left and right.
33:45
He donates to a billion different charities as an agent,
33:48
but like never really knew where his money was going or never really saw the
33:51
impact. And he wanted, you know, advice on how to make
33:55
giving part of his business and corporate part of his brand.
33:58
And so that was kind of when we had the idea of creating give back homes,
34:02
which is taking a similar Tom's model and applying it to the real estate world.
34:07
Um, and we immediately, we took Nick down to Nicaragua,
34:10
and we built five homes. Um, and his business took off after that.
34:15
And we, we were like, wow, we were so pumped on just building five
34:18
homes like we do more. And we met more and more agents who were just like Nick
34:23
and who wanted to give back with real meaning and real impact and,
34:27
and it's just been growing and growing ever since.
34:29
Yeah, that's fantastic. Okay. So Jessica, you've got your build day coming up.
34:34
I'm curious, do you do involve, I mean, this is just for you, right?
34:37
This is a compass build day, right?
34:39
Yes, that's correct.
34:40
What happens if, let's say an agent hears that you're doing this and they reach out to you
34:44
and want to participate?
34:45
They're in.
34:46
They're in. Love it.
34:51
Come on, come on. It's all about the greater good.
34:56
I will. As a matter of fact, you know what?
34:58
August 9th, I'm, I'm scheduling stuff for Denver.
35:02
I got to teach a class there and make coordinate right around the right at the same time.
35:05
So if that's the case, I'll definitely make time to be there for sure.
35:08
We can do a live podcast.
35:11
Yeah.
35:12
We do a live stream.
35:13
Boys and hammering going on in the background.
35:16
That would be ideal. Actually, I would love that.
35:18
That'd be really cool.
35:19
All right. So let's, we got to close this out because you guys are busy.
35:21
I know, listen, for those who want to check out more, I'd encourage you to do it.
35:24
If you're a loan officer listening to this, by the way, this isn't just for real estate agents only.
35:28
It is for mortgage professionals as well that, you know,
35:31
have a kind of a heart centered DNA about themselves and are looking for a place to give back
35:35
to renew themselves.
35:37
But also, I mean, really, it's a great opportunity for you to introduce it to your real estate agents.
35:42
You know, tell them you've listened to share this podcast with them
35:46
and direct them to the Give Back Homes page or to Jessica's page.
35:49
And this might be a great introduction and as a way for you to add value to that real estate
35:53
agent relationship and team up on some of these build events in your local area or go to
35:58
Nicaragua or wherever and have a life-altering experience, you know.
36:01
Yes, come with me.
36:03
That's right.
36:03
That's right.
36:04
It will for sure.
36:05
All right, cool.
36:06
So one more time, Jessica, for anybody who wants to reach out to you,
36:09
where would we like to send them?
36:11
Um, we can send them to email, phone number.
36:15
Is that what you're asking?
36:16
Website, you know, yeah.
36:20
That's for another podcast.
36:22
That's for another podcast.
36:23
All right.
36:23
How about?
36:24
Comment.
36:25
Just to add Jessica Northrop dot com.
36:27
That would be a great place to reach me is by email.
36:30
Jessica add Jessica Northrop dot com.
36:32
All right, we'll be able to link there in the show notes.
36:34
And of course, uh, Caroline what?
36:35
Give back homes dot com probably the best place, right?
36:38
Yep.
36:38
Go to our website give back homes dot com.
36:40
You can email me directly.
36:41
Caroline at give back homes dot com with any questions or ideas.
36:46
Always always open.
36:48
Yeah.
36:48
And guys, let me just tell you that that in terms of the ask from give back homes,
36:52
I mean, the biggest ask is of your time, right?
36:55
And your willingness to participate and engage versus, you know,
36:59
you becoming a member of give back homes.
37:01
You can learn more on their website about the various options for you
37:03
becoming a member.
37:05
But I mean, it is an absolute no brainer in terms of, you know,
37:08
the tools that you heard some of that they assist you with.
37:10
And that's just the tip of the iceberg.
37:11
I'm looking at the list of, you know, different tools you'll be equipped with
37:15
to help you kind of build awareness of your involvement with give back homes
37:18
with real estate agents, your local community and stuff like that.
37:20
So as we said before, same as lame, you need to rise above the noise,
37:24
stand out and make a difference, right?
37:27
And to go back to that amazing quote,
37:31
we won't be distracted by comparison if we're captivated by purpose.
37:35
So what's your purpose?
37:36
What's your why?
37:36
Get reconnected, re-associated to that.
37:38
Maybe give back homes is for you.
37:40
Jessica and Caroline, I can't thank you enough for being here.
37:43
Thank you.
37:43
Thank you so much, Jeff.
37:45
This was awesome.
37:46
You bet.
37:46
And listeners, as always, we appreciate you tuning in.
37:48
So check the show notes for everything we talked about here today.
37:50
And we'll see you on the next one.
37:53
Bye for now.
38:01
For each training and resources at mortgagemarketinginstitute.com.
38:21
Hey, guys, what's up?
38:21
Real quick.
38:22
You've heard about the mortgage marketing pro membership before.
38:24
And I just want to quickly remind you if that you're in a place in your business,
38:27
where you simply need more purchased loans.
38:30
You need to fill your pipeline with purchase business.
38:32
Let's just face it, agents are still a solid pillar of business and sources of purchase
38:37
business for you.
38:39
Well, good news.
38:40
Our mortgage marketing pro membership helps loan officers like you close more loans
38:43
without the hassle of chasing agents or cold calling.
38:47
Done for you, agent classes, expert training videos, a marketing automation platform that
38:52
automates the entire process for you, everything you need to build your personal brand
38:56
in your local market, attracting convert agents into referral partners.
39:00
Plus done for you proven marketing materials and plug and play content to make promoting
39:06
your class, getting agents, butts and seats, partnering with affiliates, real easy.
39:11
But that's not all.
39:12
You'll also get access to our weekly mastermind calls with top L.O.'s authors, speakers,
39:18
and coaches to learn the best strategies to grow your business right now in today's market.
39:23
And as an extra bonus for limited time, for all new members,
39:28
you'll get access to a database of 200 agents in your local market that have closed anywhere to
39:34
from eight to 50 transactions in the last 12 months.
39:37
And we'll provide that list uploaded into our platform for you.
39:40
So you can get off to a fast start in reaching actually productive agents.
39:45
So what are you waiting for?
39:46
You can check out more at mortgagemarketing.pro, see more of the success stories there.
39:50
And if you feel compelled to do so, book a call, we'll have a chat.
39:54
We'll see if it's a fit.
39:55
Don't miss out on this opportunity to take your mortgage business to the next level right now.
39:59
Head over to mortgagemarketing.pro.