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Why Most New Online Degree Programs Fail (and How to Launch One Right) | Gjergj Dollani
Most universities launch online degree programs backwards. A dean sees competitors offering an online AI program, the course already exists, and enrollment and marketing are handed a finished product and told to sell it. The result is often years of expensive advertising chasing a product-market fit that never comes.
In this solo episode of The Enrollment Clinic, host Gjergj Dollani lays out a step-by-step framework for launching an online program the way consumer packaged goods brands launch products: validate the market first, then build everything else around the student.
You’ll learn:
How…
The skinny
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